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PODCAST

Stop, Collaborate & Listen

Jessica Ruhfus, Collabosaurus

We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.

business marketing

All Episodes

12:01

Hack your meeting productivity

Stop, Collaborate & Listen ·

2019/02/25

How effective are your meetings when they come to time, agenda, structure & outcome? This episode breaks down a few ideas for increasing the productivity of your business meetings - from booking them to following up!Resources mentioned:CalendlyYoucanbookmeSee omnystudio.com/listener for privacy information.

en-US

22:53

Collaborating on Social Media

Stop, Collaborate & Listen ·

2019/02/11

Social media collaborations are one of the easiest, quickest ways to dip your toe into brand collaborations - and you absolutely don’t need a large following to do them! I’ve got key ideas for your consideration in this episode, and 5 steps to brilliant social media collaborations. We'll cover:identifying your valuesourcing a great collaboration partnerdefining objectivescoming up with a creative idealeveraging a collab beyond social mediaSee omnystudio.com/listener for privacy information.

en-US

16:42

7 Ways to fund your business growth

Stop, Collaborate & Listen ·

2019/01/28

Growing a business is no easy feat & it's no secret that a cash injection can make all of the difference when it comes to boosting growth. This episode covers 7 options for funding your business growth - some you may not have considered! A few of the resources we mentioned:KickstarterEquitiseSkipprGovernment Tax Incentives & GrantsSee omnystudio.com/listener for privacy information.

en-US

13:11

Getting what you want

Stop, Collaborate & Listen ·

2019/01/14

Happy New Year! No doubt you've set a goal for 2019, or have a general sense for the next 'thing' you need to happen for your business to grow. This episode unpacks 8 super easy strategies for achieving this big goal of yours - & some may surprise you!See omnystudio.com/listener for privacy information.

en-US

18:51

Building & Leading a Small Team

Stop, Collaborate & Listen ·

2018/11/19

Your business is growing and all of a sudden you need to make a shift into conscious leadership. Building and leading a small team is one of the hardest things about growing a business, so I've roped in Martin Moore, Co-founder of Your CEO Mentor to chat all things leadership, with a few key tips. Working 'at level', respect before popularity (& friendships in the workplace), avoiding micro-management and 'letting go' of certain tasks as a founder are just some of the topics we cover in this

en-US

13:32

Getting started with PR

Stop, Collaborate & Listen ·

2018/10/31

Ever wanted media coverage for your business? Amazing. This is the episode for you! 5 tips for getting started with DIY-ing your own publicity strategy, demystifying the 'press release' and a couple of little ideas for you. A well rounded publicity strategy is awesome for reaching new customers and building credibility for your business. When done strategically, great publicity coverage is SO much more effective than, say, a full-page advertisement. You're engaging your audience, with people a

en-US

10:33

How to build new revenue streams

Stop, Collaborate & Listen ·

2018/10/15

This strategy requires you to take a step back and have a look at your business objectively, from the outside. We’re looking for ways to anticipate the needs of your customers, ways to maximise their spend, and offer a logical ‘customer path’ - without too much time spent developing new things, or whole new businesses! We've got four great tips for building new revenue streams - enjoy.Check out Collabosaurus hereSee omnystudio.com/listener for privacy information.

en-US

12:40

How to launch a podcast

Stop, Collaborate & Listen ·

2018/10/01

Launching a podcast has been, quite unexpectedly, one of the most powerful content marketing strategies we have tried. So, I thought I would run through what you need, the process I went through, the tools I use and my top 4 tips for building your own podcast channel.Resources we mentioned..WhooshkaaCanva [album cover template]UpworkGarageband [settings snapshot can be found here]See omnystudio.com/listener for privacy information.

en-US

15:46

How to choose the right collaboration type

Stop, Collaborate & Listen ·

2018/09/18

*happy sigh* - brand collaborations are our favourite. In this episode, we break down the different types of collaborations (events, social media & product) with a bunch of examples, to help you find the right one for your brand. If you've ever felt stuck for creative ideas, this is the episode for you!You can check out our strategy & ideas generator HERE& of course, list a free campaign on Collabosaurus HERESee omnystudio.com/listener for privacy information.

en-US

11:35

Optimising your Facebook & Instagram Ads

Stop, Collaborate & Listen ·

2018/09/10

Social media advertising is a great way to get in front of customers, but it can be confusing simply because there is SO much you can do with Facebook ads! In this episode, we run through our top tips for optimising your campaigns & getting the best results from your advertising budget.See omnystudio.com/listener for privacy information.

en-US

11:25

Dealing with rejection

Stop, Collaborate & Listen ·

2018/08/27

No one likes to be rejected, but it's SO part and parcel of running your own show. Whether it's investor rejections, job roles and promotions, rejections from a client pitch - it's important to stay positive and keep on keepin' on. So, how do you do this when things don't work out? Here are our top tips for dealing with rejection.See omnystudio.com/listener for privacy information.

en-US

10:20

Content types that inspire action in your marketing

Stop, Collaborate & Listen ·

2018/08/13

Ever get stuck with your content marketing & content creation? These 5 content types are an AMAZING way to structure your marketing materials. Why? Because creating content that CONNECTS with your audience will ultimately lead to more trust, more sales & more engagement. Enjoy!See omnystudio.com/listener for privacy information.

en-US

13:19

8 Ways to free up time

Stop, Collaborate & Listen ·

2018/07/30

One of the most common things we hear from other business owners is "there's just not enough time in the day!" We hear you. In the name of productivity, this episode covers 8 ways you can free up time in your business. Speaking of time-saving, have you tried out Collabosaurus? A common reason why small businesses DON'T explore brand collaborations is because of the time it takes. With Collabosaurus, you can tap into the power of brand collaborations with NO pitch, NO big idea, NO budget and in a

en-US

13:08

LinkedIn & Facebook marketing isn't dead!

Stop, Collaborate & Listen ·

2018/07/16

If you're guilty of spending 99% of your social media time glued to Instagram marketing - you are not alone! However, you're missing a huge opportunity to tap into vast audiences through other mediums (that perhaps aren't as saturated). In this episode, we've got 4 ways to optimise your LinkedIn reach organically, and 3 ways to better harness Facebook marketing (without any advertising spend at all).Resources we mentioned:Collabosaurus (to find amazing brand collaborators)MeetEdgar (for repurposing

en-US

10:10

Creating a 'Goal Filter' for focused productivity

Stop, Collaborate & Listen ·

2018/07/02

Ever created a 'goal filter' for your business? They're amazing. They help you stay on track, seize opportunities (or reject them), and maximise your productivity with clarity and conviction. In this episode, we talk through how we use 'goal filters' for Collabosaurus, and how you can create your own goal filter in 5 easy steps. Oh! & YES we want to see your desktop screensaver on social media this week! Just tag @collabosaurus If you wanted to suss out the free campaign generator >> click

en-US

12:20

Email management hacks for a streamlined workflow

Stop, Collaborate & Listen ·

2018/06/18

Managing your inbox is a never ending task! In this episode, we're talking 6 ways to transform your email management - so that you can spend LESS time in your inbox, and MORE time working on your business. A couple of the resources we mentioned...'Inbox Zero' article by Laura RoederUnroll.meYeswareBoomerangGmail Send + Archive (check out our Instagram highlight!)LoomGiphy Gmail extensionCalendly Gmail extensionHubSpot's HTML signature generator(Woah, there are a lot of tools this week!)Thanks so

en-US

11:22

Playing big, even when you're small

Stop, Collaborate & Listen ·

2018/06/04

Perception has a huge impact on our buying decisions. So, how do you appear *big* even when you're just starting out? This episode has 6 ideas for making your brand ultra professional from day one, to help build trust with potential customers.Resources mentioned in this episode...Avery Products & CompetitionPR 101 CourseHubSpot Signature GeneratorCollabosaurusA big thank you to Avery for bringing this episode to life, don't forget to check out their creative competition!See

en-US

13:08

Making probono work, work!

Stop, Collaborate & Listen ·

2018/05/21

Probono work isn't always about 'working for free'! There are some clever ways you can use probono work to grow your business. How? Find out in this episode, which will take you through 4 ways you can turn probono work into a strategic activity. We even run through an email script for how to ask clients for testimonials, shares and referrals (in a non-cringey way)Resources we mentioned...Toggle [time tracking software!]Collabosaurus campaign generatorSee omnystudio.com/listener for privacy

en-US

15:21

How to grow through clever collaborations

Stop, Collaborate & Listen ·

2018/05/07

Brand Collaborations are one of the most effective marketing strategies out there. It’s where two brands team up to leverage each other’s strengths & create a mutually beneficial partnership. In this episode, we use examples of some seriously cool collabs, why they worked & how you can use collaboration marketing as a strategy to grow your business, double your audience & gain massive exposure.Resources we mentioned:- VIDEO: How to get started on Collabosaurus- Collabosaurus**It’s our

en-US

12:32

3 Ways to Boost Sales through Messaging

Stop, Collaborate & Listen ·

2018/04/24

The best businesses are built on creating products & services that provide a solution to people's pain points. Whether your customers want to save time, money or improve a process in their daily lives, identifying these pain points will help you boost your sales and will empower you to effectively communicate how your brand can help them.In this episode, we share three easy ways to identify these pain points and how to structure your message with the solution in mind.Resources we

en-US

67 results

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