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PODCAST

Roofing Podcast: Hook Better Leads

✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

business marketing

All Episodes

26:48

Leveraging Influencers & Community Leaders in Home...

Roofing Podcast: Hook Better Leads ·

2025/04/29

In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.Whether you’re an HVAC

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29:52

Community Marketing for HVAC: Creating The Go-To...

Roofing Podcast: Hook Better Leads ·

2025/04/28

In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.If you're in the trades

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46:29

Change Management + Hard-Earned Leadership Lessons...

Roofing Podcast: Hook Better Leads ·

2025/04/27

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts.They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you’re leading a growing roofing company or a home service

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31:34

Best Marketing KPI's for HVAC + Plumbing Businesses

Roofing Podcast: Hook Better Leads ·

2025/04/26

If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI

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29:48

How to Get More 5 Star Google Reviews Consistently

Roofing Podcast: Hook Better Leads ·

2025/04/25

Getting Google reviews isn’t just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews.Discover actionable tips to:- Develop scalable review-generating systems to enhance customer feedback.- Implement contests and creative incentives, including unique prizes like samurai swords and cruises.-

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28:23

Social Media HACKS That Actually Work

Roofing Podcast: Hook Better Leads ·

2025/04/22

Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.

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34:35

YouTube Ad Strategies That Work For Home Services

Roofing Podcast: Hook Better Leads ·

2025/04/22

Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retargeting to stay top of mind, and apply intent-based targeting to attract high-ticket leads

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41:46

Martin Pettigrew Shares His Biggest Marketing SECRETS

Roofing Podcast: Hook Better Leads ·

2025/04/08

What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers.Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why

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40:15

How To Use Humor In Marketing w/ Mike Goldenstein

Roofing Podcast: Hook Better Leads ·

2025/03/25

On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.We talk memes, marketing risks, and what makes people actually connect with your content.

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16:59

Expert Advice For DOMINATING Roofing Social Media

Roofing Podcast: Hook Better Leads ·

2025/03/18

Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand.Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream.🔥 Key Topics Covered:✅ The power of video marketing

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33:01

Neighborhood Marketing Strategies:Play Small Ball to...

Roofing Podcast: Hook Better Leads ·

2025/03/11

Subscribe to our page for more home services content / resources. Book a call with us: https://calendly.com/brynnwilson/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing

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18:12

Becoming @RooferGirl - A Roofing Content Creators Story

Roofing Podcast: Hook Better Leads ·

2025/03/04

Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this episode is packed with first hand accounts of a creators journey.

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40:09

Ben Tiger on How to Create a Relatable Brand to Sell...

Roofing Podcast: Hook Better Leads ·

2025/02/25

Learn more about Ben Tiger at; https://www.therooftiger.comSubscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor

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34:06

Evolving SOPS In Your Roofing Business.

Roofing Podcast: Hook Better Leads ·

2025/02/18

Are your systems and processes helping or hindering your growth? In this video, we explore how refining workflows, automating tasks, and optimizing efficiency can drive sustainable success. Whether you're managing a business, leading a team, or improving personal productivity, mastering systems and processes is key to scaling and achieving long-term goals.Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website:

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41:39

Digital-Only Roofing Sales Process: How Does it Work?...

Roofing Podcast: Hook Better Leads ·

2025/02/11

Curious about how a digital-only roofing sales process works? In this video, we break down the step-by-step journey from initial contact to final contract without ever needing an in-person visit!Learn more about Kody Landals at; https://www.reimagineroofing.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur

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43:25

Sales vs. Marketing + The 4 Levels of Competency...

Roofing Podcast: Hook Better Leads ·

2025/02/04

Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success.🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether you’re in sales,

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38:00

Rebranding a Roofing Company + Pushing into Retail...

Roofing Podcast: Hook Better Leads ·

2025/01/28

In this episode, we dive into the fascinating journey of rebranding a roofing company and expanding its reach into the retail sector. We explore the challenges and successes of refreshing an established brand, creating a new identity, and leveraging marketing strategies to stand out in a competitive industry. Plus, we discuss the exciting venture of pushing into the retail space, exploring the opportunities and hurdles that come with diversifying the business. If you're interested in

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54:08

2025 Big Goals, Wellness, and Personal Challenges w/...

Roofing Podcast: Hook Better Leads ·

2025/01/21

Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedYard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbookDOPE: https://www.dopemarketing.com/Dave Carroll from DOPE Marketing sat down to discuss wellness and overcoming challenges, not only as a business leader, but as a human. We talk about routines and

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44:02

Guerilla Marketing & No Sales Team- How Black & White...

Roofing Podcast: Hook Better Leads ·

2025/01/14

In this inspiring episode, we sit down with the team from Black & White Roofing to uncover how they’ve built a thriving business without a traditional sales team. Using bold guerilla marketing tactics and a customer-first approach, they’ve redefined what success looks like in the roofing industry.Learn More about Black & White Roofing at; https://blackandwhiteroof.com/Subscribe to our page for more home services content / resources. Book a call with us:

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27:44

2025 Roofing Mergers & Acquisitions Update w/Gregg...

Roofing Podcast: Hook Better Leads ·

2025/01/07

In this episode, we dive deep into the latest trends, deals, and opportunities shaping the roofing industry. Whether you're a contractor, business owner, or investor, understanding the landscape of mergers and acquisitions in 2025 is critical to staying ahead.Learn more about Gregg Schonhorn at https://sfpadvisors.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with

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104 results

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