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PODCAST

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

business entrepreneurship

All Episodes

66:53

Ep. 61 - Now it Gets Real. Road to PMRE 2024 #5...

Upmarket: The Business of Real Estate Photography &... ·

2024/05/28

Reed is joined by Brandon Cooper, the man behind the PMRE Conference. Things are heating up and getting real as there are BIG ANNOUNCEMENTS Galore in this episode! Brandon lets listeners know what to expect from PMRE 2024... from the roster of speakers, to the workshops, the addition of Day 3 and all the exciting changes that come with moving the conference to its new home at the Palms in Las Vegas.Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is

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60:09

Ep. 60 - Is A.I. Coming for Our Jobs?

Upmarket: The Business of Real Estate Photography &... ·

2024/05/21

After attending their local "Real Estate Summit," an all-day learning conference for REALTORs, Reed and Mark are left wondering about the future of the Real Estate Media industry. With Real Estate Agents already being pitched directly on A.I. media services, how do we make sure that traditional RE Media providers are not left on the outside looking in. They also dish with Producer Chelsea on the big switch to iPhone for video and a potential exciting development in a search for permanent

en-US

51:23

Ep. 59 - The Early Bird Gets the Worm. Road to PMRE...

Upmarket: The Business of Real Estate Photography &... ·

2024/05/14

Reed is joined by Devon Pastorius, Creative Director at Windsor Creative, to get the lowdown on the creative side of producing PMRE and the amazing video that announced the move to Palms and the addition of Day 3. They also talk about storytelling in video and how to hone in on making sure the content you're producing for clients serves their target audience. Lots of fun PMRE talk and good business nuggets in this episode!Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024,

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59:06

Ep. 58 - I Would Appreciate Some Kind of Retribution.

Upmarket: The Business of Real Estate Photography &... ·

2024/05/07

With Mark in absentia yet again, Reed and Chelsea call in the reinforcements and bring in Nikki and Marco, two of Upmarket's best shooters to talk about some of the issues that come up for employees out in the field. They kick things off with a recap of Marco's interaction with, and Chelsea and Reed's ultimate diffusing of, a totally unhinged neighbor. Absolute insanity! The discussion turns to mental and physical health at work with a detour into Nikki's embrace and mastery of

en-US

56:53

Ep. 57 - Getting Inspired with Ema Peter - Road to...

Upmarket: The Business of Real Estate Photography &... ·

2024/04/30

Renowned Architectural Photographer Ema Peter joins Reed on this special episode of the Upmarket Podcast! Inspiration abounds in this episode. Ema talks about how her experience speaking at PMRE 2022 inspired her to dabble in Real Estate Photography and even curmudgeonly Reed gets inspired by Ema's dedication and passion for her craft. The also talk about how to vanquish imposter syndrome and the mindset that Real Estate Photographers can use when they take on bigger, more "prestigious"

en-US

63:19

Ep. 56 - Even Your Employees Can Get Burnt-Out.

Upmarket: The Business of Real Estate Photography &... ·

2024/04/23

Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself. They detail how Chelsea had been feeling burnt-out and under-compensated, which led a to a heart-stopping Slack message to Reed and Mark. Fear not loyal listeners, for Chelsea did not quit! However, serious discussions followed, which led to a promotion

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53:35

Ep. 55- Commercial Work Will Grow Your Real Estate...

Upmarket: The Business of Real Estate Photography &... ·

2024/04/16

On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO. Matthew has successfully transitioned his business from mainly real estate photography to exclusively working with builders/designers/architects etc. HOLD UP. Matthew is not advocating that everyone needs to abandon REP for higher-end commercial work. He really just wants to talk about the fact that every single successful REP is at some point going to be approached

en-US

52:34

Ep. 54 - What the NAR Settlement means for Real...

Upmarket: The Business of Real Estate Photography &... ·

2024/04/09

The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers? Old friend of the show, Sam Benner, Team Leader of the Real Team at EXP Realty, walks us through the settlement and how he sees the landscape changing. Reed and Sam bandy ideas on where we can leverage our skills as media providers to keep our services integral to the

en-US

61:16

Ep. 53 - Road to PMRE 2024 #1 - HUGE NEWS & PMRE Host...

Upmarket: The Business of Real Estate Photography &... ·

2024/04/02

OK. A lot to digest here:PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be

en-US

60:29

Ep. 52 - Putting Agents on Camera Makes You More Money.

Upmarket: The Business of Real Estate Photography &... ·

2024/03/19

Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera. Getting your agents to be on camera consistently can help drive additional revenue for your business and enhance the marketing for your client, which, in turn, should get you even more business! That's not always easy though. Bethany and Reed talk through strategies, philosophies and some of the challenges

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63:59

Ep. 51 - So Many Questions.

Upmarket: The Business of Real Estate Photography &... ·

2024/03/05

Hallelujah, Mark is Back!!!! After briefly detailing his big family trip to Australia, he joins Reed and Producer Chelsea for the long-awaited listener questions episode! Upmarket Pod combs their DM's for the best questions that listeners have submitted. Topics include, but are not limited to, HDR vs. Flambient, gear, Reed's hair, Branick, PMRE, Marketing, editors and much more!They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to

en-US

55:07

Ep. 50 - Missing the Mark.

Upmarket: The Business of Real Estate Photography &... ·

2024/02/20

While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way. In this episode, Reed and pinch-hitting co-host, Producer Chelsea, detail life without COO Mark. They get into just the logistical problems that happen as they have to pick up all the tasks that Mark normally does, but they detail how that has actually benefitted the company. That's all well and good, but, ultimately, they'll be happy when Mark is

en-US

67:09

Ep. 49 - How to Snag the Top REALTOR in Your Area.

Upmarket: The Business of Real Estate Photography &... ·

2024/02/06

In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly (@lizzeedonnelly) of REMAX Gold Coast who was a surprise last-minute drop-in guest! Reed, Mark and Chelsea have a lively chat with her and try to get to the bottom on how Real Estate Media professionals can try to land (and keep) top REALTORS in their area. Then, Liz goes off to sell more real estate and the OG trio talk social media and update listeners

en-US

63:40

Ep. 48 - Buy Your Way In to Start Your Real Estate...

Upmarket: The Business of Real Estate Photography &... ·

2024/01/23

This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)! Andrew and Katie recount their story of buying an existing REP business rather than starting from scratch. This is a though-provoking episode that offers insight on a maybe less thought about way of expanding your REP business.They of course end the show with a triple-dose of Action Items... things that any listener can do right now help lay the foundation

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68:18

Ep. 47 - Upmarket Employees Speak Their Minds.

Upmarket: The Business of Real Estate Photography &... ·

2024/01/09

Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship. Reed and Mark chat with admin Chelsea Froehlich (@feedingbeautiful) and photographer/videographer Nikki Bashor (@nikki_shootz) about their Upmarket experiences.They of course end the show with the ultra-rare quadruple Action Items... things that any listener can do right

en-US

55:49

Ep. 46 - It's Slow Season. So, Get Ready for Next Year!

Upmarket: The Business of Real Estate Photography &... ·

2023/12/27

Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season. Reed and Mark detail what they're doing over the next month or two at Upmarket to make sure that 2024 is the best year yet!Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real

en-US

80:34

Ep. 45 - SWOT Analysis 2023. Strengths. Weaknesses....

Upmarket: The Business of Real Estate Photography &... ·

2023/12/12

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJjDon't worry, they still end the show with their

en-US

70:51

Ep. 44 - We're a Lean, Mean, Real Estate Media...

Upmarket: The Business of Real Estate Photography &... ·

2023/11/29

THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months. They chat about suddenly being short-staffed and how the company has had to pivot to meet client expectations. The conversation turns to work/life balance and how company owners need to think about that for their employees as well as themselves. Case in point, Chelsea speaks

en-US

89:43

Ep. 43 - PMRE 2023 Action Item Spectacular!!!!

Upmarket: The Business of Real Estate Photography &... ·

2023/11/14

PMRE 2023 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 18 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios South Point and share their wisdom. The Dynamite 18 are:Bethany Deidrich - @highland_visualChris

en-US

51:33

Ep. 42- Road to PMRE 2023 #6 - David Deal

Upmarket: The Business of Real Estate Photography &... ·

2023/10/10

In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today. This episode is a great first taste of all the knowledge that David is going to bring to PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!PMRE 2023 IS COMING!!

en-US

102 results

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