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PODCAST

Will It Stick?

Melissa DiGianfilippo & Alexis Krisay

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration,

business marketing

All Episodes

67:08

Gucci Gets Gen Z

Will It Stick? ·

2022/02/03

House of Gucci has been a hit at the box office, so we wanted to find out a little more about how Gucci's marketing strategy helped explode the brand. Between Tom Ford's provocative products & racy ads, to finding insanely smart ways to entertain and delight Gen Z - Gucci's marketing strategy is as iconic as the brand itself. For source materials, please visit www.willitstickpodcast.com

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57:14

Top Super Bowl Stunts Through History

Will It Stick? ·

2022/01/26

It’s almost that time of the year when big brands get ready to shell out beaucoup bucks for a 30-second spot in the Big Game, the Super Bowl. Many brands have taken the idea of advertising around the Super Bowl to new levels, by activating stunts instead of traditional ads. In this episode, we dive into the history of how the Super Bowl became the mecca for advertising and we uncover some of our favorite brand stunts through time. For source materials, please visit

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40:51

Pornhub's Purpose-Driven & Attention Grabbing Marketing

Will It Stick? ·

2022/01/19

Pornhub is the 10th most trafficked website in the world and 57% of the brand's website traffic comes from direct visits... this means that PornHub has become a true household name in the world of marketing, which is no easy feat for any company let alone a porn brand. Despite being risque in nature, Pornhub is continually featured in mainstream media - all because of its uber-creative PR stunts and #SFW marketing campaigns. For source materials, please visit

en-us

54:20

Weight Watchers' Branding Woes & Wins

Will It Stick? ·

2022/01/12

New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all! For source materials, please visit www.willitstickpodcast.com

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26:07

Wildest Social Media & Brand Moments of 2021

Will It Stick? ·

2022/01/05

We wouldn't let a new year go by without recapping some of the wildest moments in social media in 2021. We talk purpose-driven newsjacking, dropping social media to take a stand, founder fails, cancel culture rebrands and of course, shrimp tails inside of cereal boxes. For source materials, please visit www.willitstickpodcast.com

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50:14

Peloton's PR Problems: Sex In The City, The Peloton...

Will It Stick? ·

2021/12/30

Peloton has been the talk of the town for the past few weeks, and this new Sex In The City controversy is definitely not the first time the brand has faced challenges with its advertising campaigns. We dive into ALL the dirt and share the details of how Peloton continues to dominate the home fitness category despite its marketing missteps. Peloton has somewhere in the ballpark of 5.9 million members. Each quarter, 134.33 million workouts are completed on Peloton. Today, the brand

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49:22

Spotify Wrapped Campaign Is Viral Perfection

Will It Stick? ·

2021/12/22

If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a fun end-of-year wrap-up of its users' music listening habits into a shareable format that creates major FOMO for non-Spotify users and reminds us of the immense power of personalized marketing. For source materials, please visit www.willitstickpodcast.com

en-us

41:43

Benefit Cosmetics Perfects Pop-Ups & Activations

Will It Stick? ·

2021/12/15

Benefit Cosmetics is a marketing force! It's known for its out-of-this-world marketing stunts and pop-ups. Today the brand generates $633 million in revenue, with 3,000 BrowBars and 85 boutiques across 59 countries in 5 continents! But did you know the brand was started based on a coin toss by twin sisters? It was between a makeup shop and a casserole cafe. Thank goodness they didn't go with casserole! For source material, please visit www.willitstickpodcast.com

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53:13

9 Top Holiday PR Stunts & Campaigns

Will It Stick? ·

2021/12/08

From TikTok-ing Turkeys to Elf-Themed Hotel Suites, this holiday-themed episode covers some of the craziest, coolest Christmas and holiday marketing campaigns and stunts. Did you know that consumer-facing brands typically earn 50% of their annual revenue all in the fourth quarter of the year? The holidays are BIG business for brands. In this episode, we’re talking all about some of the top Holiday PR Stunts & Marketing Campaigns. For source materials, please visit

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48:08

Yeti is The Coolest Cooler Brand

Will It Stick? ·

2021/12/01

How do you create a market for a $300 cooler? Just ask the guys behind Yeti, one of the coolest people-powered brands out there. In just a few short years, Yeti has come to dominate the market and command insane prices for its indestructible coolers. Plus, there is SO MUCH content out there that Yeti customers create, for them, for FREE. This brand is one to learn from! For source materials, please visit www.willitstickpodcast.com

en-us

38:06

Macy's Thanksgiving Day Parade: PR Stunt Turned...

Will It Stick? ·

2021/11/24

Watching the Macy's Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy's to draw shoppers to its one million square foot store in NYC? For nearly 100 years the parade has continued and has become the Superbowl of the holiday season for family-friendly brands attracting 50 million viewers annually. For source materials, please visit

en-us

38:44

Got Milk? Most Memorable Ad Campaign of the 90s

Will It Stick? ·

2021/11/17

Got Milk? is undoubtedly the most memorable advertising campaign of the 90s. Every celeb and every pop culture happening was tied into the campaign. It was parodied and it was copied by other brands, but did it increase milk sales? For source material, please visit www.willitstickpodcast.com

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37:07

Tostitos' Spicy Stunts & Ads

Will It Stick? ·

2021/11/10

Tostitos has dreamed up and executed some pretty creative campaigns to make sure that when we walk down the chip aisle, we think of Tostitos for tortilla chips. From breathalyzer chip bags that will call you an Uber, to a spicy telenovela series... you can't predict what Tostitos will do next! For source materials, please visit www.willitstickpodcast.com

en-us

45:20

White Claw Manufactures Viral Growth

Will It Stick? ·

2021/11/03

White Claw has only been around for five years, but it dominates the seltzer category, mostly because White Claw fans across the U.S. have taken the brand into their own hands creating memes and videos that have gone viral. This episode will give you a glimpse into the power of creating a people-powered brand and the only thing you need know before diving in is: there ain't no laws when you're drinking Claws!

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34:47

Brands & Breast Cancer Awareness

Will It Stick? ·

2021/10/20

Brands have been raising money and awareness for breast cancer since the 80s when cause marketing really became a thing. But, today there is quite a bit of controversy around brands selling products to support Breast Cancer Awareness Month and this episode will encourage you to ask more questions before buying a product with a pink ribbon on it. Also - GO GET YOUR GIRLS CHECKED! This is your friendly reminder to get a mammogram or check yourself! For source material, visit

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35:23

Just Do It: The Most Iconic Slogan in Advertising

Will It Stick? ·

2021/10/13

Just Do It: those 3 words might be the most iconic words in advertising. You hear it, and you immediately see the swoosh and think Nike. It feels like that slogan must have been a part of the brand since Nike’s inception, that’s how much a part of the brand it feels like it is. But the truth is, it wasn’t and the story behind the inspiration for the movement is INSANE. For source materials, please visit www.willitstickpodcast.com

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37:54

Red Bull & The World's Most Insane Marketing Stunt

Will It Stick? ·

2021/10/06

Red Bull has earned a reputation as the riskiest brand, pulling off insane stunts like doing donuts in a race car on the top of the world's tallest building or skydivers moving between gliders mid-air. But one of its stunts might hold the coveted spot as the world's most famous marketing stunt EVER. For source materials, please visit www.willitstickpodcast.com.

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30:18

The PR Stunt That Got America Eating Bacon

Will It Stick? ·

2021/09/29

America is obsessed with bacon. But, did you know that once upon a time not so long ago people had to be CONVINCED to eat bacon for breakfast? AND, the concept of breakfast being the most important meal of the day was actually completely fabricated as a PR stunt by one company in an attempt to sell more bacon - and it WORKED. For source materials and show notes, please visit www.willitstickpodcast.com

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43:38

Durex Condoms Challenges Sexual Norms

Will It Stick? ·

2021/09/22

Durex is the top-selling condom brand in the world, selling more than 975 condoms every minute. What's really interesting about Durex is not just its edgy, attention-getting advertisements, but also how the brand is tackling some very taboo topics to challenge and change sexual norms. Find source materials and full show notes at www.willitstickpodcast.com.

en-us

42:03

Marketing in the Metaverse

Will It Stick? ·

2021/09/15

The Metaverse is coming and that means a big change for brands of all shapes and sizes in how they target customers, and their customer's new MULTIPLE personas. The Metaverse is like the Internet on steroids, where instead of just reading text and watching videos, technologies such as 3D and artificial intelligence will allow participants to interact in virtual “universes.” Through avatars, people will be able to try on items available in stores or attend concerts with friends, just

en-us

85 results

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