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PODCAST

The Business of Executive Coaching

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

business entrepreneurship

All Episodes

39:37

Zoe McAlpine - from CEO to Coach and Consultant -...

The Business of Executive Coaching ·

2025/06/04

In today’s episode, I had the absolute joy of sitting down with Corporate to Coach Accelerator member, the brilliant Zoe McAlpine. Zoe is a coach, a consultant, and an all-round top-notch human being—and someone I’ve had the privilege of working with in a few different ways over the years. Zoe shares how she went from CEO of a for-purpose organisation to building a business that combines coaching, consulting, and facilitation. Her story is one so many of us can relate to—starting with a

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20:59

Everything we are adding to the Accelerator and why!

The Business of Executive Coaching ·

2025/06/01

It’s a new month – June – and I’m really excited to share that I’m opening doors to the Accelerator. In this episode, I’m talking about what’s new inside the Accelerator – and how you can get access before prices go up in July. This episode is for you if: ➡ You’re a coach working with leaders or organisational clients – or that’s where you want to be. ➡ You’ve started your coaching business and realised the hard part isn’t the coaching, it’s growing the business. ➡ You want to get clients

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49:15

You’re Allowed to Make Money: A Chat with Denise...

The Business of Executive Coaching ·

2025/05/25

In today’s episode, I had the pleasure of speaking with Denise Duffield-Thomas. Denise is a money mindset mentor, speaker, author, and the creator of Money Bootcamp—and I was beyond thrilled to have her on the show. Denise gets it. She is a money mentor, but she didn’t start out that way. Just like many coaching business owners she has had to do her own work. From housing commission kid on the Central Coast to building a global community helping women explore their relationship with money

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11:49

Let it be easy. Using your unfair advantages to grow...

The Business of Executive Coaching ·

2025/05/18

In this episode, we’re talking about unfair advantages. In this episode, we cover: ✅ Why we struggle to let things be easy—even when they’re our strengths✅ What happens when we overthink, over-revise and over-engineer✅ How your network and professional background give you credibility✅ The power of personal networks (even if it makes you cringe)✅ Why coaching is context agnostic, but selling is not And -how you definitely have a set of advantages that you can use, but you might not know

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15:58

So what do you actually do? A new take on the...

The Business of Executive Coaching ·

2025/05/11

In this episode, we’re talking about your elevator pitch. This episode is for you if someone says, “What do you do?” and you freeze or you ramble, or you say something that just doesn’t quite land. It’s for you if you’ve ever said something that felt like it either said too much or didn’t say enough or just made people look at you a bit confused. And it’s for you if you avoid the question altogether. Today I’m talking about what that question is really about and how to answer it in a way

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41:58

How to use LinkedIn without annoying your potential...

The Business of Executive Coaching ·

2025/05/04

In today’s episode, I had the pleasure of speaking with Kate Merryweather. Kate is a LinkedIn coach, and if you’re an executive coach who wants to attract leads without being annoying or salesy—this one’s for you.We talk about how Kate went from being behind the scenes as a copywriter to fully booked within a few months of posting regularly on LinkedIn. Her clients started asking, “What exactly are you doing on LinkedIn?” and how that question led her to create a whole new business and

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18:07

Why You Need a Sales Pipeline ASAP (Back to Basics...

The Business of Executive Coaching ·

2025/04/27

It’s the final week of Back to Basics month here on The Business of Executive Coaching—and we’re finishing strong with one of the most important (and often overlooked) foundations of your coaching business: your Sales Pipeline. This series has been all about those core pieces that help your business run smoothly—your ideal clients, your offers, your coaching bio, and now, your sales pipeline. Whether you’re just starting out or you’ve been coaching for a while and feel like some things

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21:06

Back to Basics: Your Coaching Bio, Done Right

The Business of Executive Coaching ·

2025/04/20

This month is Back to Basics month on The Business of Executive Coaching. We're taking time to work through the fundamental building blocks of a sustainable coaching business. If you're just starting out or want to strengthen the foundation of what you’ve already built, this series will support you to get clear, get focused, and get moving.This week’s episode is all about your coach bio—one of the most underrated but powerful tools in your business. Your bio might seem like a small detail,

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27:52

What exactly should I be selling? Defining your offer...

The Business of Executive Coaching ·

2025/04/14

This month is Back to Basics month on The Business of Executive Coaching. We’re diving into the core components that make your coaching business sustainable and scalable. Whether you’re just starting out or refining your existing strategy, this month’s episodes are packed with insights to bring clarity and direction.If you’re curious about how the Corporate to Coach Accelerator could help you build a business model that feels aligned and profitable, book a strategy call with me. Mention

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16:37

To niche or not to niche - defining your ideal...

The Business of Executive Coaching ·

2025/04/06

This month is Back to Basics month on The Business of Executive Coaching. This month we are covering some of the fundamentals of coaching business. You might be working through these concepts for the first time, or you might need to revisit. Whatever stage of business you are in, there is something here for you. If you’d like to discuss your business and whether the Corporate to Coach Accelerator could be a good fit for you, book a strategy call with me! If you choose to join, just mention

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13:26

Self coaching for moments when visibility feels hard

The Business of Executive Coaching ·

2025/03/30

In this episode of The Business of Executive Coaching, I explore the mindset shifts needed to show up confidently in your coaching business—especially when it comes to marketing, social media, and putting yourself out there.Many coaches hesitate to be visible - largely due to an avalanche of automatic negative thoughts, fears of judgment, and self-doubt. This episode breaks down how you can coach yourself to shift from self-criticism to a mindset that enhances your performance and

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23:01

Work Smarter, Not Harder – Using leverage in your...

The Business of Executive Coaching ·

2025/03/23

In this episode of The Business of Executive Coaching, I explore the power of leverage—how to strategically use your time and energy for maximum impact in your coaching business. Many executive coaches struggle with balancing various tasks, from client acquisition to marketing, admin work, and personal development. This episode dives into how you can identify high-leverage activities that drive results while eliminating time-wasting tasks. Here’s what I cover: ✨ What leverage really means

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47:53

Decoding social media strategy for executive coaches...

The Business of Executive Coaching ·

2025/03/16

In today’s episode, I had the pleasure of speaking with Dani Schiess. Dani is an executive coach with a wealth of experience in operations leadership and social media management. But her true passion lies in coaching and mentoring—particularly supporting women through her mentorship program.We get into the nitty-gritty of branding and marketing for executive coaches, covering everything from defining your brand and establishing a clear online presence to selecting the right social media

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19:25

Ask Me Anything! Affordable assessment tools,...

The Business of Executive Coaching ·

2025/03/09

In this episode of The Business of Executive Coaching we are discussing three key topics that every executive coach faces: pricing strategies, how to follow up effectively after networking events, and integrating free or low-cost assessment tools into your coaching practice.What you’ll learn in this episode: ✨ Pricing strategy for different client types – How to structure pricing for corporates, individuals, nonprofits, and government clients while maintaining profitability and impact.✨

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15:22

From ghosting to growth - the funds are in the follow...

The Business of Executive Coaching ·

2025/03/02

In this episode of The Business of Executive Coaching, I explore a critical yet often neglected area of business development—effective follow-up. Many coaches assume they’re following up enough, but in reality, missed opportunities often come down to the a lack of structured and strategic approach to follow up.The most successful coaches aren’t just great at delivering results—they’re also skilled at nurturing relationships and keeping conversations going. As the saying goes, “the funds

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51:56

Finding your voice: Messaging, content and visibility...

The Business of Executive Coaching ·

2025/02/23

What a treat! In today’s episode, I had the pleasure of speaking with Rachel Barber, a content marketing mentor and copywriter who helps coaches and impact-driven professionals amplify their voices on LinkedIn. Rachel’s journey into content marketing began unexpectedly after being made redundant from her corporate role. Instead of seeing it as a setback, she embraced her entrepreneurial spirit and launched her business, Creating Stories. Now, she empowers coaches to show up authentically,

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27:18

A good coaching business requires Inspiration AND...

The Business of Executive Coaching ·

2025/02/16

In this episode of the Business of Executive Coaching podcast I explore a challenge many coaches face—balancing our need to feel excited and inspired about our businesses, and the need to get sh*t done (quite a lot of it!)..Too much inspiration without execution? Lack of progress.. Too much action without inspiration? Burnout, and a lack of joy in our achievements. After 17 years experience as an executive coach, I’ve seen how easy it is to get stuck at either extreme. This episode touches

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26:22

5 Must-Haves in your Corporate to Coach Runway Strategy

The Business of Executive Coaching ·

2025/02/11

Book your free runway strategy call here! This episode is all aboutthe transitionfrom corporate roles to establishing successful executive coaching businesses. I’m pleased to introduce the concept of the "corporate to coach runway,"and share my take onwhat you need to think about and some practical tools for this stage of your business journey. Here is what we cover: Embracing discomfort – as you start your business you must be willing to step out of your comfort zone in areas like

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19:19

Sneak Peek Series - Create your sales and marketing...

The Business of Executive Coaching ·

2025/02/02

This episode is the final in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes a lesson from the Business Development Accelerator Framework.This lesson is all about metrics and measurement, and how to build a dashboard to track sales and marketing activity and outcomes. In this episode, we cover: How tracking key metrics can lead to better decision-making and sustained momentum. How to create a

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24:01

Sneak Peek Series - Your Assessment Toolkit

The Business of Executive Coaching ·

2025/01/26

This episode is the third in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes one of the most popular lessons from my signature course, the Corporate to Coach Blueprint. The Blueprint is a foundational course for anyone looking to establish an executive coaching business. This lesson is all about what assessments you need in your assessment toolkit when working with corporate clients.In this episode,

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