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PODCAST

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help.Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you.Whether you’re a planner, photographer, officiant, or florist, you’ll discover how to attract your dream clients, book more weddings, and build a thriving business—without working 60+

business marketing

All Episodes

53:43

2025 Wedding Market Trends: What Every Wedding Pro...

Marketing Strategy for Wedding Professionals &... ·

2025/01/29

The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can’t afford to ignore.In this episode, we’re diving into the key changes happening in the industry and how they impact wedding professionals. What’s driving couples to move away from traditional norms? How can you position your business to thrive in this new landscape?We’ll cover the trends every wedding pro needs to know, why t...

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14:39

How to Escape the Hustle Trap in Your Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/01/22

Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else?If you’ve bought into this myth, you’re not alone. But I’ve got good news: It’s not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around.In today’s episode, we’re busting the myth that hustle equals success and diving into real-life strategies to help you free...

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18:35

The Real Reason Most Wedding Business Goals Fail (And...

Marketing Strategy for Wedding Professionals &... ·

2024/12/25

Why do so many wedding business goals fail before the year even gets startedIt’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail.In this episode, I’m diving into the real reason most wedding business goals fall flat and sharing exactly how you can turn that around for 2025. You’ll learn how to break big goals into actionable steps, focus on what actually moves t...

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60:53

Stop Losing Leads: Small Website Changes To Help You...

Marketing Strategy for Wedding Professionals &... ·

2024/12/18

Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?!In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in branding and web design for creatives who want to stand out. They’re sharing the strategic changes you can make to your website, without a full overhaul, to turn visitors into leads. From updating your portfolio to addin...

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14:37

Book More Weddings With This Simple But Powerful...

Marketing Strategy for Wedding Professionals &... ·

2024/12/04

Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you're not standing out, this one’s for you.I'll walk you through something I’ve seen time and time again that’s holding wedding pros back from booking more weddings. This shift is going to make your marketing easier, less frustrati...

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65:17

Behind The Wedding Business with Katie Sautter of...

Marketing Strategy for Wedding Professionals &... ·

2024/11/20

Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone! In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads.We’ll talk about the struggles ...

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17:27

Why Should Couples Choose You Over Your Competitors...

Marketing Strategy for Wedding Professionals &... ·

2024/11/06

Why should a couple choose to work with you over your competitors?I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we wen...

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60:14

How She Fired WeddingWire & The Knot And Built Her...

Marketing Strategy for Wedding Professionals &... ·

2024/10/23

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone. In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit.But instead of staying stuck in that cycle, Katherine took a bold step. She built her own lead-generating machine that brings in high-quality, perfect-fit client...

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62:17

The Knot & WeddingWire: Are They Worth It For Wedding...

Marketing Strategy for Wedding Professionals &... ·

2024/10/08

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need? You’re definitely not alone. It’s one of the most common questions wedding pros ask me!Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your business?In this post, I’m going to break down whether these platforms are really worth it, how to figure out if they’re a good fit for your business, and...

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51:18

The Secret To Booking More Weddings: Show Off Your...

Marketing Strategy for Wedding Professionals &... ·

2024/09/25

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question. We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.Andrea shares practical strategies that help you highlight your unique self in a ...

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26:13

Your Fastest Path To Booking More Weddings

Marketing Strategy for Wedding Professionals &... ·

2024/09/11

Why is booking more weddings so hard right now?I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives?The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are quicker paths to getting those inquiries rolling in—and it doesn’t involve overhauling your entire marketing strategy.In this episode, I’m breaking d...

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45:02

Expert Tips On Wedding Business Networking & Vendor...

Marketing Strategy for Wedding Professionals &... ·

2024/08/28

The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy?In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies that make networking feel natural and effective, from simple conversation starters to setting clear goals that help you connect with the right people....

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23:01

Your 2025-2026 Booking Season Depends On What You Do Now

Marketing Strategy for Wedding Professionals &... ·

2024/08/14

The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out.Wedding pros who don’t know how to strategically market are struggling HARD right now.And that is going to continue.So you need to go into the 2025 engagement season assuming this is going to ...

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12:17

The Truth About Why You’re Not Booking More Weddings

Marketing Strategy for Wedding Professionals &... ·

2024/08/07

So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.”I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.There’s only one thing that your marketing needs to do for you...

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20:24

The Hidden Reason Why You’re Getting Ghosted (No,...

Marketing Strategy for Wedding Professionals &... ·

2024/07/31

Are you struggling with fewer leads and bookings in your wedding business? Are you getting ghosted? You’re not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening.One of the biggest frustrations wedding pros share with me is getting ghosted. It’s so disappointing to get excited about an inquiry only for that person to disappear, often leading y...

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28:13

Tired of Paying The Knot & WeddingWire? Here’s How to...

Marketing Strategy for Wedding Professionals &... ·

2024/07/24

Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every...

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24:20

The Key to Breaking Through Wedding Business Booking...

Marketing Strategy for Wedding Professionals &... ·

2024/07/17

Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau.With 12 years of experience in helping wedding professionals market and grow their businesses, I'll share what I've noticed and what you can do to attract and book your ideal clients. Plus, I'll introduce you to a free way to get acces...

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56:30

Website Mistakes That Cost You Bookings: Expert...

Marketing Strategy for Wedding Professionals &... ·

2024/07/03

Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries?We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings.Because Emily approached researching vendors with her experience as a website/brand designer and a bride, she shares practical strategies for enhancing ...

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28:56

The Lazy Girl's Guide To Marketing Your Wedding Business

Marketing Strategy for Wedding Professionals &... ·

2024/06/19

Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less.We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, this lazy approach will get you BETTER results! You'll also hear real-life success stories from wedding pros who have transformed their businesses wi...

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59:52

Book More Weddings With Social Media Engagement w/...

Marketing Strategy for Wedding Professionals &... ·

2024/06/05

Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients.Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, you'll learn how you can use social media engagement to make your potential clients feel cared for and bring the party to them all while booking...

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348 results

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