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PODCAST

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

As a wedding professional, you"re incredible at what you do but when it comes to marketing for wedding pros, you"re stuck playing the social media game and hoping the right clients find you.Whether you love or hate the constant hustle, I"ve got news for you...there"s a better, more sustainable way to get more wedding clients and book more weddings without burning out.This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, &

business marketing

All Episodes

52:54

Wedding Pros: How to Generate Evergreen Leads & Book...

Marketing Strategy for Wedding Professionals &... ·

2025/03/19

Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads? If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting? In this episode, I’m joined by Dana Johnson, a Pinterest expert w...

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12:44

Are You Marketing Your Wedding Business Like a Sleazy...

Marketing Strategy for Wedding Professionals &... ·

2025/03/12

Why does marketing your wedding business feel so frustrating? If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it. In this episode, we’re breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless inste...

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56:25

How To Use Wedding Ads To Get More Bookings (Without...

Marketing Strategy for Wedding Professionals &... ·

2025/02/26

Thinking about running wedding ads but worried about wasting money? You’re not alone! So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have the right strategy in place. In this episode, I’m joined by Daniela and Whitney from Wedding Industry Ads to break down how to actually use wedding ads to get more bookings. We’re covering how to know when you’re ready ...

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15:50

How to Get More Wedding Bookings Without Working More...

Marketing Strategy for Wedding Professionals &... ·

2025/02/12

Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else. If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out. Since the end of COVID, I’ve seen a clear pattern in the wedding businesses that are able to book all the weddings they want at the prices they want to charge. What’s the difference between wedding pros who are fully booked...

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11:42

The Real Reason You’re Not Booking More Weddings

Marketing Strategy for Wedding Professionals &... ·

2025/02/10

Why aren’t you booking more weddings? You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream. I hear this all the time from frustrated wedding pros wondering why their marketing isn’t working. The truth? It all comes down to one thing. In this episode, I’m breaking down exactly what your marketing needs to do in order to book more wedding...

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13:09

Is Your Marketing Working Against You? Here’s How to...

Marketing Strategy for Wedding Professionals &... ·

2025/02/05

Does it feel like your marketing has turned into a full-time job, but it’s not delivering the results you want? Maybe you’re pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick. Here’s the hard truth: More marketing isn’t always the answer. In fact, doing more can actually hold you back. In today’s episode, we’re busting the myth that more is better when it comes to marketing. I’ll share how to identify what’s working, focus on your stren...

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53:43

2025 Wedding Market Trends: What Every Wedding Pro...

Marketing Strategy for Wedding Professionals &... ·

2025/01/29

The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can’t afford to ignore.In this episode, we’re diving into the key changes happening in the industry and how they impact wedding professionals. What’s driving couples to move away from traditional norms? How can you position your business to thrive in this new landscape?We’ll cover the trends every wedding pro needs to know, why t...

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14:39

How to Escape the Hustle Trap in Your Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/01/22

Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else?If you’ve bought into this myth, you’re not alone. But I’ve got good news: It’s not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around.In today’s episode, we’re busting the myth that hustle equals success and diving into real-life strategies to help you free...

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18:35

The Real Reason Most Wedding Business Goals Fail (And...

Marketing Strategy for Wedding Professionals &... ·

2024/12/25

Why do so many wedding business goals fail before the year even gets startedIt’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail.In this episode, I’m diving into the real reason most wedding business goals fall flat and sharing exactly how you can turn that around for 2025. You’ll learn how to break big goals into actionable steps, focus on what actually moves t...

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60:53

Stop Losing Leads: Small Website Changes To Help You...

Marketing Strategy for Wedding Professionals &... ·

2024/12/18

Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?!In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in branding and web design for creatives who want to stand out. They’re sharing the strategic changes you can make to your website, without a full overhaul, to turn visitors into leads. From updating your portfolio to addin...

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14:37

Book More Weddings With This Simple But Powerful...

Marketing Strategy for Wedding Professionals &... ·

2024/12/04

Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you're not standing out, this one’s for you.I'll walk you through something I’ve seen time and time again that’s holding wedding pros back from booking more weddings. This shift is going to make your marketing easier, less frustrati...

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65:17

Behind The Wedding Business with Katie Sautter of...

Marketing Strategy for Wedding Professionals &... ·

2024/11/20

Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone! In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads.We’ll talk about the struggles ...

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17:27

Why Should Couples Choose You Over Your Competitors...

Marketing Strategy for Wedding Professionals &... ·

2024/11/06

Why should a couple choose to work with you over your competitors?I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we wen...

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60:14

How She Fired WeddingWire & The Knot And Built Her...

Marketing Strategy for Wedding Professionals &... ·

2024/10/23

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone. In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit.But instead of staying stuck in that cycle, Katherine took a bold step. She built her own lead-generating machine that brings in high-quality, perfect-fit client...

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62:17

The Knot & WeddingWire: Are They Worth It For Wedding...

Marketing Strategy for Wedding Professionals &... ·

2024/10/08

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need? You’re definitely not alone. It’s one of the most common questions wedding pros ask me!Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your business?In this post, I’m going to break down whether these platforms are really worth it, how to figure out if they’re a good fit for your business, and...

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51:18

The Secret To Booking More Weddings: Show Off Your...

Marketing Strategy for Wedding Professionals &... ·

2024/09/25

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question. We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.Andrea shares practical strategies that help you highlight your unique self in a ...

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26:13

Your Fastest Path To Booking More Weddings

Marketing Strategy for Wedding Professionals &... ·

2024/09/11

Why is booking more weddings so hard right now?I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives?The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are quicker paths to getting those inquiries rolling in—and it doesn’t involve overhauling your entire marketing strategy.In this episode, I’m breaking d...

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45:02

Expert Tips On Wedding Business Networking & Vendor...

Marketing Strategy for Wedding Professionals &... ·

2024/08/28

The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy?In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies that make networking feel natural and effective, from simple conversation starters to setting clear goals that help you connect with the right people....

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23:01

Your 2025-2026 Booking Season Depends On What You Do Now

Marketing Strategy for Wedding Professionals &... ·

2024/08/14

The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out.Wedding pros who don’t know how to strategically market are struggling HARD right now.And that is going to continue.So you need to go into the 2025 engagement season assuming this is going to ...

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12:17

The Truth About Why You’re Not Booking More Weddings

Marketing Strategy for Wedding Professionals &... ·

2024/08/07

So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.”I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.There’s only one thing that your marketing needs to do for you...

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354 results

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