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PODCAST

Let"s talk Marketplace

Marketplace Universe

More than half of all e-commerce sales are generated on online marketplaces - if that"s not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.

business marketing

All Episodes

00:36:49

LTM 100!!! Our Journey through the Marketplace Universe

Let"s talk Marketplace ·

2025/02/27

Ingrid and Valerie are proud to present: the 100th episode of the “Let's talk Marketplace” podcast! And that's why, in this episode, Ingrid and Valerie looked back on what they have achieved and revealed their visions for this year (spoiler: a real community for the marketplace people in Europe). They looked back on their biggest failures and their favorite guests. They talked about the importance of gut feeling, about trust and their “No Bullshuit Policy”. And they looked at the rapid pace

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00:44:32

LTM 99: Selling on Temu: how does it work - and is it...

Let"s talk Marketplace ·

2025/02/20

For brands, it could become the crucial question: should they ride the (successful) wave of Temu or should they ostracize the nasty low-cost competition? Some have already taken the plunge, some with the help of Valentin Hauß, CEO of the German marketplace agency com-create, which specializes in technological connections to platforms like Temu. This gives Valentin a direct line to Temu and valuable insights. In the podcast, he talks about how hard Temu is trying to work with European brands and

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00:54:05

LTM 98: How to manage the cashflow of your...

Let"s talk Marketplace ·

2025/02/13

LTM 98: How to manage the cashflow of your marketplace business feat. StorfundWhat is often preventing marketplace sellers from growing? A lack of liquid funds, because a lot of money is either tied up in inventory or sits with the marketplace operator for weeks before it is paid out to the seller. That's why Ingrid and Valerie are dedicating this episode to the topic of financing and managing working capital. They are joined by Ann-Kristin Lipsky, who sells various of her own brands on

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00:48:23

LTM 97: How to Sell on Bol - Chances for...

Let"s talk Marketplace ·

2025/02/06

If you want to sell in the Netherlands via marketplaces, you can't get past the top dog bol. While the market leader used to have a reputation for being very restrictive in its selection of sellers, the platform is now opening up to international sellers. Alex Ciorapciu, Director International Business at bol, reveals in this episode what foreign merchants can expect at bol: AI tools that help with translating product information, and bol's own logistics that ensure competitive delivery

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00:49:03

LTM 96: Why Wayfair failed in Germany and more Home &...

Let"s talk Marketplace ·

2025/01/30

Which red flags have indicated the end of Wayrfair in Germany? Why is XXXLutz so successful in the marketplace business? Why are marketplace fees sometimes ridiculously high? Valerie discussed all these questions in this episode with Philip Kehela, co-founder and managing director of the furniture brand mokebo. Philip follows this strategy: If a new marketplace has points of contact with our categories, we will use it because our business model is designed to scale very quickly and with very little

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00:45:12

LTM 95: Think big, Act Carefully - how to enter the...

Let"s talk Marketplace ·

2025/01/23

How does a small brand manage to do good business in the US? Niko Moll from the children's sunglasses brand Mausito has shown how it's done and in this episode he talks about his strategy: he focused on Amazon, accepted the marketplace's support, learned a lot about logistics – and paid a price. For example, because he spent far too much money on advertising. Or because he thought that if he could do the business in Europe, he could do it in the US. Nevertheless, he is now successful

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00:44:07

LTM 94: Marktplatz-Auswahl: So viele Kanäle, so viel...

Let"s talk Marketplace ·

2025/01/16

Trends hinterherzulaufen ist keine gute Strategie – vor allem nicht für die Auswahl von geeigneten Plattformen für das Marktplatz-Business! Doch wie lässt sich eine gute Auswahl an passenden Marktplätzen treffen? Darüber diskutiert Ingrid in dieser Folge mit Julia Kühnberger von Cherry Europe und Johannes Blindhuber von PlentyONE. Julia baut gerade das Marktplatz-Engagement von Cherry aus, der Middleware-Anbieter PlentyOne unterstützt sie dabei. Zusammen berichten sie ganz praxisnah, worauf es

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00:43:00

LTM 93: Our Marketplace survey: What the European...

Let"s talk Marketplace ·

2025/01/09

Welcome to 2025! In the first episode of “Let's talk Marketplace” this year, Ingrid and Valerie have ventured an outlook on the coming 12 months in the marketplace business. To do this, they asked various relevant marketplaces about their plans and to-do lists for 2025. The top topics on the agenda in 2025 will again be internationalization and the markets in Central and Eastern Europe. For example, Douglas wants to expand into Lithuania and Hungary, MediaMarktSaturn into Poland and Turkey. In

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00:54:44

LTM 92: Zalando takes over About You! What happens now?

Let"s talk Marketplace ·

2024/12/19

The news was like a shockwave: Zalando is buying About You. A week later, it's time to take a closer look at what the takeover means for the market, retailers and brands. Valerie and Ingrid have brought Stefan Wenzel, an experienced fashion and marketplace expert, into the podcast for this.Together they shed light on how the step is to be evaluated from Otto's point of view, what impact the merger of the number one and two has on fashion retail and whether it helps to compete against Shein

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00:54:20

LTM 91: Marketplace Jobs and how to hire new team...

Let"s talk Marketplace ·

2024/12/12

It's December and what do many marketplace people do? They are looking for a new job! Don't believe us? Then take a look at the number of job changes that are circulating in the industry in these weeks. That's why Valerie and Ingrid have dedicated the new episode of their podcast “Let's talk Marketplace” to the topic of jobs and brought Marketplace Universe's HR manager, HR specialist Natalia Dobrova, to the microphone. Together they highlighted why talent scouting is so challenging in the

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00:49:59

LTM 90: Wann überholt Shein Zalando?

Let"s talk Marketplace ·

2024/12/05

„Das ist keine Welle und auch kein Tsunami, das ist ein Anstieg des Meeresspiegels!“ Das sagt der renommierte Handelsexperte Professor Dr. Gerrit Heinemann über den rasanten Aufstieg der chinesischen Factory-to-Consumer-Companies wie Shein und Temu. Denn selbst eine riesige Welle geht irgendwann wieder zurück - die chinesischen Player hingegen sind nach Europa gekommen, um zu bleiben. In dieser Podcast-Folge diskutiert Gerrit mit Ingrid und Valerie, welchen Kardinalfehler deutsche Brands gemacht

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00:51:11

LTM 89: It’s Quadrant Time! The most relevant...

Let"s talk Marketplace ·

2024/11/28

For the new episode 89 of “Let's talk Marketplace”, Ingrid took on the role of podcast guest: She presented her new marketplace quadrant “Consumer Electronics” in detail. For example, she explained where the database comes from and why the electronics industry is so special. After all, the quadrant boasts an impressive 58 marketplaces! She also discussed the leading providers and the most important local heroes in some markets. Valerie, for her part, took the opportunity to introduce Ingrid as an

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00:58:17

LTM 88: Von der Blackbox zum Partner - Wie ebay Die...

Let"s talk Marketplace ·

2024/11/21

In dieser Episode von "Let's talk Marketplace" tauchen Valerie und Ingrid mit Lisa Haak, Head of Seller Community und Brand Relations bei eBay, tief in das Thema Markenstrategien auf eBay ein. Lisa teilt spannende Einblicke, wie eBay sich von der berüchtigten „Blackbox“ zu einem vertrauenswürdigen Partner für Marken entwickelt hat.Von autorisierten Händlern über B-Ware und Secondhand bis hin zu Retail Media – eBay bietet Marken heute ein echtes „Buffet“ an Optionen. Lisa verrät außerdem, warum

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00:59:25

LTM 87: Strategies for Successful Vendor Negotiations...

Let"s talk Marketplace ·

2024/11/14

At the end of the year, many vendor negotiations with Amazon are on the agenda – and these are truly no walk in the park! Because Amazon, of course, has its own interests in mind – not those of the brands. But if you go into the talks well prepared, you have a better chance. Martin Heubel – formerly a vendor manager at Amazon himself and now an independent Amazon consultant – explains in this podcast episode with Valerie what is important in the negotiations.For example, he reveals who should and

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00:46:51

Let’s talk Marketplace 86: 3rd quarter reports...

Let"s talk Marketplace ·

2024/11/07

Amazon impressive, Etsy miserable, eBay somewhere in between – that's how you could summarize the fresh quarterly figures. In this episode 86, Ingrid and Valerie take a closer look at the figures that Amazon, eBay, Zalando, About You and Etsy presented for the third quarter. Because: If the cautious forecasts that the e-commerce economy is slowly picking up again have proven to be true, then this should be reflected in the figures. The two analyze how successful Amazon's efforts to reduce costs have

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00:54:13

Let’s talk Marketplace 85: How to start on new...

Let"s talk Marketplace ·

2024/10/31

Time to market is a much-used term – and at the same time such an important criterion in the marketplace business. A realistic timeframe for a new start in the marketplace business is usually 6 to 9 months. If you already sell via marketplaces and “only” connect another one, you might make it in 6 to 8 weeks. The Czech solution provider Base.com says: We can do the integration in 5 days! That sounds so amazing that Ingrid and Valerie invited Base.com CEO Radek Klouda to their podcast. In episode 85

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00:46:40

Let’s talk Marketplace 84: Was passiert, wenn du...

Let"s talk Marketplace ·

2024/10/24

Jeder Marktplatz hat seine eigenen SLAs, also seine Service Level Agreements, und diese Vorgaben einzuhalten, ist manchmal eine gigantische Herausforderung - vor allem bei der Marktplatz-Logistik. Da müssen Versandzeiten eingehalten werden oder Fristen, innerhalb derer Retouren bearbeitet werden müssen.Gelingt dies nicht, rutscht das Angebot schnell im Ranking nach hinten und der Händler oder die Marke verliert ihre Sichtbarkeit, weiß Ute Weickel-Oudot. Sie ist Sales-Managerin beim Fulfillment- und

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00:53:20

Let’s talk Marketplace 83: These are the marketplace...

Let"s talk Marketplace ·

2024/10/17

The west is settled, now it's the east's turn – this is roughly how the current rush on the markets in Central and Eastern Europe can be described: It is a crucial phase in the battle for market leadership in countries such as the Czech Republic, Poland and Hungary. Because there is so much potential in these markets, Valerie and Ingrid have brought in a specialist for their podcast: David Cicanek, who, after many years in an Amazon agency, is now a self-employed consultant in Prague, supporting

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00:44:58

Let’s talk Marketplace 82: Marketplace Techtalk:...

Let"s talk Marketplace ·

2024/10/10

Wie bekommen Händler ihren Multichannel-Vertrieb technologisch am besten in den Griff - alles aus einer Hand oder lieber viele einzelne Spezialanbieter? Für Best of Breed, also ein Paket aus Spezial-Lösungen, spricht die Flexibilität, wenn es darum geht, eigene Bedürfnisse optimal abzudecken. Für eine Full-Service-Lösung spricht eine kurze Time-to-Market und ein einfaches Handling. In dieser Podcast-Folge steigen Tom Maier, Head of New Business DACH beim Full Service Feed Management Anbieter

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00:58:08

Let’s talk Marketplace 81: Amazon’s big vendor...

Let"s talk Marketplace ·

2024/10/02

What can you do when Amazon kicks you out of the vendor program? Hundreds of brands probably received notice of termination from Amazon a few weeks ago and are now faced with the question of how they can reorganize their business by the beginning of November.Vendor expert Martin Heubel has some helpful tips up his sleeve. The independent consultant from Consulterce used to work for Amazon and is familiar with challenges like this. In the podcast, he explains why Amazon is making this cut right now

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