The Handcrafted Podcast: The Business of making things

In this episode of The Handcrafted Podcast: The Business of Making Things, Paul breaks down the true meaning of strategy for makers and business owners. Using a sports analogy, he explains why obsessing over the "scoreboard" — like sales numbers or social media followers — won't lead to success. Instead, improving your game — your craft, systems, and mindset — is what drives results. Paul outlines what strategy isn't (buying ads, trying to please everyone, doing a little bit of everything) an...

In this episode of The Handcrafted Podcast, Paul dives into one of the most overlooked yet essential parts of running a successful maker business: sales. He uses the metaphor of a train needing a push to leave the station—no matter how polished or beautiful it is, it won’t move without sales. Paul challenges makers to treat sales like a daily discipline, just like honing their craft. He shares personal stories from his early days, including walking his South Philly neighborhood to find potent...

In this episode of The Handcrafted Podcast: The Business of Making Things, Paul dives deep into one of the hottest topics in the maker business world: advertising. If you’ve ever wondered whether it’s time to start running ads—or if ads are even the right move for your business—this episode is for you. Paul breaks down why most makers aren’t ready to run ads yet, and why that’s totally okay. He shares lessons from his own journey of growing Philadelphia Table Company to nearly $800K in revenu...

In this episode of The Handcrafted Podcast, Paul dives into one of the most overlooked yet essential parts of running a successful maker business: sales. He uses the metaphor of a train needing a push to leave the station—no matter how polished or beautiful it is, it won’t move without sales. Paul challenges makers to treat sales like a daily discipline, just like honing their craft. He shares personal stories from his early days, including walking his South Philly neighborhood to find potent...

"In this episode, Paul shares his journey of transforming Philadelphia Table Company into a luxury brand, revealing how raising prices attracted better clients who truly value handcrafted quality. He explores the counterintuitive strategies of luxury marketing, emphasizing the importance of telling your brand's story rather than selling a product."