x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Handcrafted Podcast: The Business of making things

The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you"re a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business

arts entrepreneurship

All Episodes

16:32

Four Costly Mistakes That Hold Maker Businesses Back

The Handcrafted Podcast: The Business of making things ·

2026/02/02

We Want You In the Community! Summary: As February kicks off, Paul reflects on balancing life as a new dad and a business owner before diving into four of the most common (and costly) mistakes he sees maker business owners make—including mistakes he’s made himself. This episode is a practical, honest look at why so many talented makers struggle to grow sustainably, even when their craftsmanship is top-tier. From trying to serve everyone, to focusing only on the product, to refusing help...

en-us

25:08

Office Hours: Income Goals, Timelines, Hiring, and...

The Handcrafted Podcast: The Business of making things ·

2026/01/26

Become a member! Summary: In this Office Hours episode, Paul answers a wide range of listener questions pulled directly from the Handcrafted Network community. The conversation centers on realistic income expectations, especially the path to paying yourself $150K as a maker, and how different business models—custom furniture versus cabinetry or millwork—affect cash flow, scalability, and long-term value. Paul also digs into the realities of running a custom shop: setting delivery expe...

en-us

16:40

Why Your Sales Process Isn’t Working (And How to Fix It)

The Handcrafted Podcast: The Business of making things ·

2026/01/19

Join the Community Summary: In this episode, Paul breaks down why so many makers struggle to close deals—not because of their craftsmanship, but because of a weak or nonexistent sales process. Drawing directly from how he runs sales at Philadelphia Table Company, Paul walks through what actually works when it comes to qualifying leads, building trust, and closing high-ticket custom projects. Rather than treating sales as something “slimy” or transactional, Paul reframes it as a human, relatio...

en-us

19:23

The 8 Website Essentials Every Maker Needs to...

The Handcrafted Podcast: The Business of making things ·

2026/01/12

Join the Community Summary: In this episode, Paul breaks down the most common mistakes he sees makers make with their websites—and shares eight practical elements every effective site must include. Drawing from his experience building Philadelphia Table Company and reviewing countless member sites inside the Handcrafted Network, Paul explains how a website should do more than “look good”—it should actively qualify leads, tell your story, and drive real inquiries. This is a tactical, no-...

en-us

17:58

Goals, Not Resolutions: How to Reverse-Engineer Your...

The Handcrafted Podcast: The Business of making things ·

2026/01/05

Join the Network! Summary: In this New Year episode, Paul kicks off 2026 by challenging the “new year, new me” mindset and reframing how makers should think about growth. Instead of vague resolutions, he makes the case for practical, achievable goal-setting—especially when it comes to revenue. Drawing from how he plans each year inside his own business, Paul walks listeners through a simple, repeatable framework for turning big annual goals into clear weekly targets. The episode centers...

en-us

7:54

Consistency, Commitment, and Showing Up (Even When...

The Handcrafted Podcast: The Business of making things ·

2025/12/29

Make 2026 your year!!! : Join the Community Summary: In this short, personal holiday episode, Paul checks in with listeners to talk about the importance of consistency—showing up even when life is full, tiring, or uncertain. Recorded just days after the birth of his first son, the episode reflects on commitment, accountability, and why doing the hard things is often what leads to the most meaningful outcomes. Paul also looks ahead to the new year, encouraging listeners who want re...

en-us

15:09

Reflect Before You Reset: A Better Way to Think About...

The Handcrafted Podcast: The Business of making things ·

2025/12/22

Summary: In this end-of-year episode, Paul reflects on the past year—both personally and professionally—as he heads into the holidays and a new chapter of life. Rather than pushing traditional New Year’s goal-setting, he shares a more grounded, sustainable approach built on reflection, honesty, and problem-solving. Drawing from real examples inside Philadelphia Table Company, Paul explains how looking back at what worked, what didn’t, and where friction still exists creates clearer momentum t...

en-us

15:27

Office Hours: Pricing Confidence, Systems That Save...

The Handcrafted Podcast: The Business of making things ·

2025/12/15

Join the Community Summary: In this Office Hours episode, Paul answers real questions from listeners inside the Handcrafted Network community. He covers four of the most common challenges makers face: when to raise your prices, how to build your first real system, what to do when leads slow down, and how to confidently hire your first employee. Paul breaks each question down with practical, real-world advice drawn from growing Philadelphia Table Company from a one-person shop to a 7-f...

en-us

23:13

The Five Game-Changers That Took My Business to the...

The Handcrafted Podcast: The Business of making things ·

2025/12/08

Join the Network Summary: In this episode, Paul reflects on the five foundational decisions that fundamentally changed the trajectory of Philadelphia Table Company—and later, the Handcrafted Network. Looking back at more than a decade of growth, he breaks down the mindset shifts, operational upgrades, and financial disciplines that allowed him to move beyond survival mode and build a real, sustainable business. As makers gear up for a new year, Paul challenges listeners to stop repeating the...

en-us

24:19

Should You Open a Showroom? Why It Might Be the Best...

The Handcrafted Podcast: The Business of making things ·

2025/12/01

Join the Network Summary: In this Black Friday episode, Paul shares reflections from Thanksgiving and uses a recent Handcrafted Network discussion to tackle two big topics: why he refuses to run holiday sales and whether makers should consider opening a showroom or design studio. Drawing from his own journey—starting with bringing clients through his house, then the workshop, and eventually building a dedicated design studio in Old City—Paul breaks down the real impact an in-person space ca...

en-us

9:27

Why My Maker Business Doesn’t Have an Online Store

The Handcrafted Podcast: The Business of making things ·

2025/11/24

Join the Network In this episode, Paul breaks down why Philadelphia Table Company—and most custom woodworking businesses—should not operate like an e-commerce brand. After years of experimenting with online “click-to-buy” checkout, he realized that almost no one purchases custom or high-end handmade furniture without a conversation, a connection, or a tailored experience. Paul explains how shifting away from e-commerce and toward an inquiry-based, experience-driven model built him a stronger ...

en-us

27:59

Stop Hiring the Wrong People: How to Build a Shop...

The Handcrafted Podcast: The Business of making things ·

2025/11/17

Join the Network Summary: In this episode, Paul pulls back the curtain on how he actually hires at Philadelphia Table Company—what’s worked, what’s burned him, and how he’s refined the process as the team has grown to 10+ people. He talks about why “greatness is in the agency of others,” why waiting too long to hire can hold your whole business back, and how to know when it’s time to bring someone new into the shop or office. From vetting true self-starters to using 30/60/90-day check-ins and...

en-us

18:25

Eight Free Ways to Get Customers When Your Phone...

The Handcrafted Podcast: The Business of making things ·

2025/11/10

Join The Network! In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding...

en-us

15:25

Office Hours: When to Build Systems, Run Ads, and...

The Handcrafted Podcast: The Business of making things ·

2025/11/03

Join the Network. Summary: In this Office Hours episode, Paul tackles three key questions makers often face as they grow their businesses. He breaks down when to start implementing systems, how to know if you’re ready for Meta ads, and what to do when leads go cold. Through practical advice and personal experience, Paul emphasizes building strong foundations—systems, offers, and communication—before scaling with ads or advanced tools. Highlights: Start systems early: Even a few orders...

en-us

12:58

Don’t Niche Too Soon (or Too Late): Let the Market...

The Handcrafted Podcast: The Business of making things ·

2025/10/27

The Handcrafted Network Summary: In this episode, Paul dives into one of the most debated topics in the maker business world: finding your niche. Whether you're just starting out or already established, he explains why niching down too early can hold you back — and why waiting too long can do the same. Through personal stories and real-world examples from building Philadelphia Table Company, Paul shares how the market itself often reveals where the real opportunities lie. This conversation ...

en-us

19:25

Going Beyond Expectations: The Power of Unreasonable...

The Handcrafted Podcast: The Business of making things ·

2025/10/20

Join The Network. In this episode, Paul explores how makers and creative business owners can transform their client experience by going above and beyond what’s expected — a concept inspired by Will Guidara’s book Unreasonable Hospitality. Drawing lessons from world-class hospitality, he shares how simple, thoughtful gestures can turn ordinary interactions into unforgettable moments that clients rave about. Paul breaks down how this philosophy applies directly to custom furniture and creative ...

en-us

22:36

Working with Interior Designers: The Secret to...

The Handcrafted Podcast: The Business of making things ·

2025/10/13

Join the Network In this episode, Paul dives deep into the world of interior designers and how partnering with them can become one of the most powerful growth strategies for makers and furniture businesses. Drawing from over a decade of experience working with everyone from celebrity designers to beginners, he breaks down the pros, cons, and practical tactics for building profitable relationships. From recurring income and high-end clientele to navigating communication challenges and pricing ...

en-us

29:00

Social Media Strategy for Makers

The Handcrafted Podcast: The Business of making things ·

2025/10/06

Learn More about the Network In this episode of The Handcrafted Podcast, Paul breaks down how makers can approach social media without the overwhelm. He shares practical strategies rooted in his own experience growing Philadelphia Table Company to 25K+ followers—using Instagram and TikTok not just to gain likes, but to attract real clients. Paul emphasizes that social platforms should act as your “online gallery” and brand validator, helping you connect with the right audience—designers, clie...

en-us

17:21

Keeping Clients Committed: Deposits, Checkpoints, and...

The Handcrafted Podcast: The Business of making things ·

2025/09/29

Join the Network! In this episode of The Handcrafted Podcast, Paul shares hard-earned lessons about preventing refund requests and keeping clients engaged after they’ve paid their deposit. Drawing from stories of losing a project—even to George Nakashima himself—he explains how Philadelphia Table Company developed systems that reduce client uncertainty, set expectations clearly, and create checkpoints that build excitement instead of frustration. Paul walks through the sales process he ...

en-us

16:10

Finding the Real “Silver Bullet” in Business Growth

The Handcrafted Podcast: The Business of making things ·

2025/09/22

In this episode of The Handcrafted Podcast, Paul unpacks a common question makers ask: what’s the silver bullet that tips a business into real growth? Drawing from his own journey building Philadelphia Table Company, Paul explains why there is no single magic moment—growth is the result of persistence, incremental effort, and clear direction. He uses the analogy of a seesaw filling drop by drop to illustrate how small, consistent actions accumulate into major inflection points. Along the way,...

en-us

45 results

Similar Podcasts

Start The Breakthrough Full Audiobook Now, Thriller Fans!

thebookvoice.com

Get Hooked On The Life-Enhancing Full Audiobook Experience!

thebookvoice.com

西四五条

主播郑捕头

Podcast Patapoe

0d0a

On Mic Podcast

Jordan Rich