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PODCAST

Startup Hypeman: The GOAT to Market Show

Startup Hypeman

Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they"ve deployed to grow and scale their venture (and sometimes they share what didn"t work so you don"t make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every

business marketing

All Episodes

44:36

GTM 1-7: Lessons Scaling from $1M to $10M with...

Startup Hypeman: The GOAT to Market Show ·

2023/06/18

Going from zero to 1 is a beast.But what comes after 1?And how do you make sure what you're doing in the zero to 1 phase doesn't just work for the 'right now' but also sets you up for long-term success?Ted Blosser learned that lesson the hard way.After struggling to gather escape velocity and hovering in the low 6-figure MRR for literal years (where many told him that he should just give up), he had a light bulb moment that vaulted them past $1M and changed the roadmap for getting to $10M.He steps

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50:28

GTM 1-6: Winning Big Money Pitch Competitions with...

Startup Hypeman: The GOAT to Market Show ·

2023/06/11

One of the best feelings as a founder is being so good at pitching your company that people literally throw their money at you on the spot. That's what Christine Izuakor has experienced in her journey pitching Cyber Pop-Up in competitions across America. So much so that in a single year, she amassed over $250,000 in pitch competition winnings. As a Startup Hypeman client, we had an inside look at her journey from the start. She steps to the mic this week to give you an inside look, sharing

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52:55

GTM 1-5: Achieving a 97% Hiring Acceptance Rate with...

Startup Hypeman: The GOAT to Market Show ·

2023/06/04

Every successful founder and investor will tell you 10 out of 10 times that TEAM matters more than anything else. As you scale, WHO you hire and HOW you hire them is the difference between 3x growth and falling 6 months behind target. That's why your PROCESS needs to be ironclad. Alex Levin is the Cofounder and CEO of Regal. Since launching in 2020, Regal has scaled to over 100 employees. During this time they reached $10M+ ARR in the first 2 years, have driven over $1 Billion in revenue for their

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1:01:46

GTM 1-4: How To Get Paid Speaking Gigs with Lavender...

Startup Hypeman: The GOAT to Market Show ·

2023/05/28

Need a revenue boost AND a way to promote your company in a meaningful and impactful way? Try public speaking. Jen Allen-Knuth made $77k from speaking gigs in just THREE months and championed her companies in the process. But this is not some 'get rich quick' strategy. It took time building credibility, finding her niche, saying yes to unpaid gigs, and more. But whether you get paid or not, one thing is for sure — hitting stages can be one of your biggest competitive advantages. Jen steps to the mic

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44:48

GTM 1-3: Attracting Big-Name Advisors with Cheeze...

Startup Hypeman: The GOAT to Market Show ·

2023/05/21

What if you could have one of Apple's pioneering innovators, or the co-founder of Netflix, or Nike, on your Board of Advisors?Simon Hudson, Founder of Cheeze, has Guy Kawasaki, Marc Randolph, and more on his board and cap table.When you essentially have celebrity backing, new doors open up, more media outlets want to promote your startup, and traction becomes a little less of an uphill battle (prior to even launching, Cheeze has raised a $2.5 million pre-seed round).Simon steps to the mic to share

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42:36

GTM 1-2: Driving 100x Revenue Growth via Brand...

Startup Hypeman: The GOAT to Market Show ·

2023/05/14

Say it with me friends: PRODUCT alone doesn't win! Especially when there's competition, your brand is what will convert prospects into customers into champions, and advocates. There is perhaps no better example of this than the meteoric rise of ClickUp. At its core, ClickUp is a project management software. But their BRAND is someone you'd want to be best friends with. They've become famous for things like music videos and parody commercials to announce feature releases. This type of brand building

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43:29

GTM 1-1: Naming Your Products So Customers Want To...

Startup Hypeman: The GOAT to Market Show ·

2023/05/07

Want to get Steve Wozniak to come speak at your event?You don't need a million-dollar speaking budget.Instead, you need a name that will create Pull Attention.What goes into your company and product names influences how your target audience will receive you, how you grow, and how you market.Adam Fulham has experienced this firsthand launching Startup Network Europe.In just 2 years they've hosted 60+ events, built a community of over 50,000, and even hosted Steve Wozniak on their stage.After a long

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46:24

Best of Season 17: S17E8 - Minimizing Startup Chaos...

Startup Hypeman: The GOAT to Market Show ·

2023/01/21

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 17!Everyone talks about how startup life is crazy.At any given point you're working on 5 different things.Decisions made an hour ago might change an hour later.What you thought you were doing yesterday might not be what you're doing tomorrow.In a weird way, we're kind of obsessed with the chaos, and we tend to glorify it.But operating from chaos doesn't help you grow a company.As unsexy as it might sounds,

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59:49

Best of Season 16: S16E10 - Building A Winning...

Startup Hypeman: The GOAT to Market Show ·

2023/01/14

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 16!Most people believe deals are won or lost at the proposal stage.But that's only true if you've done a poor job managing your sales process.In reality, deals are confirmed or revised at the proposal stage.This is something I fundamentally didn't understand when I was a rookie salesperson.Then I hired Joe Micallef, President of GrowUp Sales, as my first sales coach to teach me how it should be done.When he

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1:19:29

Best of Season 13: S13E12 - Using Story To Clarify...

Startup Hypeman: The GOAT to Market Show ·

2023/01/07

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 13!I didn't think it was possible, but I found someone who is as passionate about storytelling as I am.Enter: Michele Kelly, Cofounder & CEO of K+L Storytellers, a corporate storytelling agency focused on brand development and content creation.There was magic in the air in this conversation, as we got deep into storytelling philosophy, strategy, and execution. If you leave this episode not convinced that

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54:46

Best of Season 15: S15E4 - Coaching Your Champion for...

Startup Hypeman: The GOAT to Market Show ·

2022/12/31

We are gearing up for Season 19, but in the meantime, enjoy one of our favorites from Season 15!Most conversations in B2B sales are about how you sell to the person you're speaking with.Ask them the right questions, learn their pains, needs, and goals, give them pricing, send them proposals, etc.There is A TON of content in this area.The oft-overlooked part is how to navigate a multi-stakeholder deal.Most enterprise, and many non-enterprise, sales include a main point-of-contact, influencers, the

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50:21

S18E12: Mastering Community-Led Growth with Traction...

Startup Hypeman: The GOAT to Market Show ·

2022/09/17

8-figure revenue. $123 million raise. A community of 100,000+ members.The buzzword in Silicon Valley is 'Product-Led Growth', but is PLG really the future?Lloyed LoboLobo thinks its CLG -- COMMUNITY-Led Growth.Building COMMUNITY is a low-cost, high-growth option that can become your ultimate moat.Lloyedwould know — building up theTractionconf.iocommunity allowed his companyBoastto bootstrap to that 8-figure revenue and pull in that massive raise.In the season finale episode ofStartup Hypeman: The

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57:06

S18E11: Raising Capital Through Hidden Funding...

Startup Hypeman: The GOAT to Market Show ·

2022/09/11

When we think of raising capital we usually default to VCs, Angels, Friends & Family, and maybe Family Offices. But there are a whole host of other funding instruments that can put you on the map, like alumni groups, sovereign wealth funds, and more. Randall Crowder raised over $100 million for Phunware, then took the company public via a SPAC and raised another $100 million. He's experienced the good, the bad, and the ugly behind every possible funding path. He steps to the mic in this week's

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52:21

S18E10: Reducing CAC Through A Distribution Flywheel...

Startup Hypeman: The GOAT to Market Show ·

2022/08/27

When we work on investor pitch decks, one of our questions to founders is, "What's your G2M / distribution strategy?" Too often we hear, "Social media", "buying ads", or "SEO". Now, it's not that these channels don't work, it's that it usually requires a ton of upfront capital to even start to figure out what's working and what's not. Capital that you don't have yet, for CAC that won't pay you back for a long time (potentially ever). On top of that, once you do have the keyword or targeting figured

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55:13

S18E9: A VC's Take on a Potential Recession with LOUD...

Startup Hypeman: The GOAT to Market Show ·

2022/08/13

You've seen it in the news, in your Linkedin feeds, and from industry experts. Y-Combinator sent out their doomsday letter. All the classic characteristics have started to show themselves already. I'm talking of course about 'The R Word'. What does a potential recession mean for you as a founder, both in running your company and raising capital? Who better to ask than a VC. Navin Goyal is a physician turned entrepreneur turned venture capitalist. I've gotten to know him well over the years first

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43:49

S18E8: Building Culture Through Conscious Leadership...

Startup Hypeman: The GOAT to Market Show ·

2022/08/06

I'm a firm believer that the majority if not all, problems that exist are ultimately a communication problem.And as your company scales, how you communicate sets the precedent for your leadership style.Aviva Rosman and her Cofounder Alex Niemczewski have scaled BallotReady to 100 employees with 300+ customers including names like Spotify, TikTok, Snapchat, and Levis.But they were on the verge of this never happening because they didn't have the right model to communicate with each other.Enter

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55:36

S18E7: Generating Pre-sales Before Launching with...

Startup Hypeman: The GOAT to Market Show ·

2022/07/30

If there's one emoji you never want to describe your product, it's the cricket emoji 🦗. Yet every day, hundreds of startups launch to crickets — no interest, no adoption, no future. Rishabh Jain successfully brought hundreds of creators and dozens of brands to Fermat, securing agreements to billing terms or down payments, before ever building the product. Fermat's ability to generate pre-sales not only created a quicker path to revenue but helped ensure higher product adoption and stickiness after

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59:21

S18E6: Driving Revenue & Awareness Through...

Startup Hypeman: The GOAT to Market Show ·

2022/07/24

Ever notice how whenever you watch a sports game on TV that the name of the arena is sponsored by a brand, there are decals and signs along the field featuring additional sponsors, the pre-game show is sponsored, the highlight reel, the halftime show, the postgame show are all sponsored, I think you get the idea...What these teams, venues, and networks all realize is that there is room for added value beyond the functional use of their 'product', and that added value is worth money.You don't have to

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54:07

S18E5: Embracing Conflict for Growth and Scale with...

Startup Hypeman: The GOAT to Market Show ·

2022/07/16

Imagine this: Your company accidentally prints the "C" word onto thousands of diaper packages for the largest diaper brand in the world.What do you do?Several years ago, as General Counsel of ePrize, Gabe Karp found himself in this exact situation.It taught him a valuable lesson on how to approach conflict.But not only that, as a former litigator, advisor, and active VC, Gabe has seen conflict from every angle.His new book, "Don't Get Mad At Penguins", unpacks what he's learned over the years on how

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1:00:21

S18E4: How To Attract & Retain Young Talent with VC...

Startup Hypeman: The GOAT to Market Show ·

2022/07/09

Amidst all the ways you can grow a startup, there's one truth everyone can agree on: Bad hires can tank a company.So how do you position your company as attractive to a talent pool?And not just any talent pool, but the pool that's driving the future of work — young talent?At just 25 years old, Keyona Meeks has made waves in the startup world, going from Investment Strategist at Bronze Valley VC to becoming General Partner at Black Tech Capital.She's advised dozens of companies on their talent

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