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PODCAST

Brand Therapy

Hi! We"re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we"ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world"s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you"re ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we

business entrepreneurship

All Episodes

27:07

190. How do you get brand deals?

Brand Therapy ·

2023/05/11

Did you know that anyone can become a paid content creator? 📸 This episode will teach you how! In this episode, hosts Phil and Lauren discuss Phil’s journey in growing his channels, working with 70+ brand partners, and unlocking six figures of annual income from collaborations alone.

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31:37

189. How do you bring your goals to life? (f. Paula...

Brand Therapy ·

2023/05/04

Do you have a dream that feels unreachable? 🔮 This inspiring episode will remind you that anything is possible with the right vision and work ethic. Hosts and brand strategists Phil and Lauren meet with client and interior designer Paula Oblen, who went from having an idea of designing a vacation rentals to working with Bobby Berk from Queer Eye. You’ll learn how to drill down on your vision, create opportunities for yourself, network effectively, and so much more.

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15:51

188. What are easy ways to go viral?

Brand Therapy ·

2023/04/27

Wondering how to make your content go viral? 🚀 It's not as hard as you think! In this episode, hosts Phil and Lauren discuss five easy ways to go viral, including different post formats and subjects. You'll be inspired to listen to your intuition, find your voice, and even be controversial.

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34:11

187. How do you make good business decisions? (f....

Brand Therapy ·

2023/04/13

Wish you knew how to make your business more memorable? 🖼️ This episode will teach you how! We meet with business advisor and client Mark Maynard to discuss how to make important decisions as a business owner. You’ll learn how to create a vision for your business, get returning clients, and feel more confident than ever as you run your organization.

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35:55

186. How do you uncover your strengths? (f. Colleen...

Brand Therapy ·

2023/04/07

Ever wonder what makes you different from the rest? ✨ This Brand Therapy episode will help you find out! Hosts Phil and Lauren meet with certified CliftonStrengths coach Colleen DelVecchio to discuss Gallup's StrengthsFinder assessment. You'll learn what CliftonStrengths is, why it's the leading standard of personality assessments, how to read your results, and ways to utilize your strengths in everything you do.

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27:56

185. Why does my cohost love TikTok so much?

Brand Therapy ·

2023/03/23

Want a boost of motivation to get started on TikTok? 👊 You’ll get it here! Hosts Phil and Lauren discuss Lauren’s recent foray into the world of TikTok and unpack how she hit 30k followers in 7 months of posting. We talk about why TikTok is great, how to come up with a post idea, how to grow your mailing list, and why you should strive for volume.

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29:37

184. How do you generate publicity for your personal...

Brand Therapy ·

2023/03/16

How can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once and for all.

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27:37

183. How do you create passive income with Patreon?...

Brand Therapy ·

2023/03/09

Wish you could master passive income? 🤑 This episode about Patreon will give you the tools you need to do exactly that! Hosts Phil and Lauren meet with Jordan Dené Ellis from Adobe to discuss tips and tricks for Patreon. We cover what Patreon is, how to set up reward tiers, ideas for what you can offer for physical and digital rewards, and how you can promote your account to get paying subscribers.

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16:39

182. How do you manage your business in a crisis?

Brand Therapy ·

2023/03/02

What should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective responses, create a detractor tier system, and other tricks of the trade. If you’ve ever been worried about getting bad press from a disgruntled customer, this is the episode for you.

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21:56

181. How do you make an accessible website? (f. Sapir...

Brand Therapy ·

2023/02/23

Worried about being sued for lacking accessibility? 👩‍⚖️ This episode will address all your fears. Hosts Phil and Lauren meet with Sapir from Accessibe to talk about the importance, ramifications, and goodness of being accessible online. We talk about how much you could be sued for, why Accessibe is a great solution, and why it’s important for your brand to be inclusive for everyone. This episode is fun, and we hope you’ll learn a lot as well!

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15:26

180. 5 Ways to Improve Your Website in 2023

Brand Therapy ·

2023/02/16

Want some easy fixes to update your site? 🛠️ This episode will give you inspiration! Hosts Phil and Lauren have a speedy chat about simple ways to bring your website into 2023. From making your website accessible to ticking off best practices, you’re going to want to hear these five recommendations.

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23:36

179. How do you find mini breaks? (f. Corissa Saint...

Brand Therapy ·

2023/02/09

You care for your business, but who takes care of you? 🫶 This episode of Brand Therapy will inspire you to get away from your inbox to supercharge your creativity. Hosts Phil and Lauren meet with speaker and podcaster Corissa Saint Laurent to learn how spirituality can fuel entrepreneurship. We talk about mini breaks, meditations, lucid dreaming, and so much more.

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27:35

178. How do you build community on Instagram? (f....

Brand Therapy ·

2023/02/02

What does it mean to build an online community? 🤍 This episode of Brand Therapy has the answer. Hosts Phil and Lauren meet with Daniela of ELAS Marketing to understand her techniques for cultivating a community of avid followers. She shares the importance of positioning your brand, recommendations for bolstering engagement, and other tricks that have gotten her over 115k followers.

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32:59

177. How do you grow on Instagram? (f. Juan Galán)

Brand Therapy ·

2023/01/26

How do you *really* grow on Instagram? 📈 Many people have their theories, but on today's episode of Brand Therapy, our guest has living proof! Hosts Phil and Lauren meet with Juan Galán, founder of the IG Creator Academy, to divulge the secrets of hitting 100k followers. We'd tell you the details of what's discussed, but we don't want any surprises spoiled. Listen to the ep to find out Juan's recommendations!

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13:07

176. How do you podcast again?

Brand Therapy ·

2023/01/24

We're back after a little (okay, a long) hiatus! ⏲️ In this episode of Brand Therapy, we'll bring you up to speed on where we've been and what we're excited about regarding the podcast. We'll even share our plan to repurpose our content, which you can totally steal.

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7:55

175. How do you pause a podcast?

Brand Therapy ·

2022/06/09

It’s not goodbye—it’s see you soon! 👋 With 175 episodes in the bag, hosts Phil and Lauren are taking a short break to rethink Brand Therapy. The two brand strategists discuss their reason for change, goals with new formatting, and hope that listeners will share feedback to make Brand Therapy the best it could be. This short and sweet episode might inspire you to pause on a project of your own!

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29:34

174. What do you do when there's too much to do? (f....

Brand Therapy ·

2022/06/03

Feeling overwhelmed? 😩You’re not alone, and this episode will help! Hosts Phil and Lauren meet with Louise Miller, a productivity expert who helps overwhelmed business owners get things done without burning done. Louise shares her tactics for finding order in chaos, prioritizing your tasks, creating a vision, and more. As one of our favorite episodes ever, you won’t want to miss this!

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27:02

173. How do you maximize an hour on Instagram?

Brand Therapy ·

2022/05/26

Wish you knew the secrets to Instagram growth? 📈 You’re in luck. In this no-nonsense episode, hosts Phil and Lauren divulge tactics for maximizing growth on Instagram. By following a set series of steps in the first hour of posting, you’ll jumpstart conversation, increase your exposure, and catapult your followers over time. Listen to learn!

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32:30

172. How do you get more visibility? (f. Lisa Simone)

Brand Therapy ·

2022/05/19

What's the secret sauce for more exposure? 🧪 Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into Lisa's tactics for sending the perfect outreach message, following up, and being downright irresistible to gatekeepers. If you want to get in the media, this is a must-listen.

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18:27

171. How do you give an effective presentation?

Brand Therapy ·

2022/05/13

Want to have influence in any room? 📢 Then it's time to spruce up your presentation skills! Brand strategists and hosts Phil and Lauren dish on their learned secrets of effective presentations⁠—even in 1:1 meetings. You'll learn how to change up your pace, keep people engaged, structure your communications, and win over your listener. To make an interpersonal impact, listen to this episode.

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