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PODCAST

Brand Therapy

Hi! We"re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we"ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world"s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you"re ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we

business entrepreneurship

All Episodes

8:51

230. How do you grow your brand with AI?

Brand Therapy ·

2024/07/18

Ever wondered how democratized content and AI can shape the future of small businesses? 🤖 Today marks the final episode of Brand Therapy, and after 230 episodes, it’s time for a change. Join me as I reflect on our journey and share why I think content accessibility and using AI are key to the future of small businesses.

en

29:59

229. How can slowing down lead to a more purposeful...

Brand Therapy ·

2024/07/11

Do you feel like you're racing against an invisible opponent? 🏎️ Our guest today, Amber Aziza, bravely shut down her successful business to start anew with intention and purpose. Amber shares her story of overcoming burnout, finding clarity, and building a business that aligns with her true self. Join us for an inspiring journey towards a more intentional and joyful life.

en

19:45

228. How do you build meaningful community? (f. Emily...

Brand Therapy ·

2024/07/04

Curious about what it takes to build a thriving community and foster genuine connections? 🏘️ Our guest today, Emily Corbin, is a seasoned community manager with a stellar reputation for creating impactful and engaging communities. In today's episode, she shares her insights on building long-term relationships and empowering community members from both a brand and ambassador perspective.

en

32:07

227. What does it take to customize your Squarespace...

Brand Therapy ·

2024/06/27

Ever felt limited by your website builder's capabilities and wondered how to truly customize your Squarespace site? 🖥️ My guest today, Will Myers, is a top Squarespace developer, one of my secret weapons over the years, known for creating really reliable and innovative plugins. In today's episode, Will shares his journey, the importance of building trust and how you can make your Squarespace website stand out.

en

38:04

226. How can you be creative as a business owner? (f....

Brand Therapy ·

2024/06/20

Ever feel like being a business owner is more about firefighting than entrepreneurship? 🧯 Instead of ideating, you're stuck managing your inbox for the latest crisis. That's why I'm constantly inspired by today's guest, Promise Tangeman from GoLive. Promise, a good friend of mine, founded the number one agency for Squarespace templates, and I've admired her work for years. Now we're in a mastermind together, and I'm always learning how she scales her business without compromising creativity. Let's

en

36:10

225. How can you keep content creation sustainable?...

Brand Therapy ·

2024/06/13

Looking for strategies to manage content creation alongside life's unpredictable turns? 📋 Well, you're gonna love this episode with Goldie Chan, my friend and a creative force who's totally transformed LinkedIn with her engaging video content. Goldie's going to share her personal approach and story to creating content sustainably, ensuring authenticity while avoiding creator burnout.

en

31:36

224. What does it take to scale your business in sync...

Brand Therapy ·

2024/06/06

Curious about navigating business growth during life's pivotal moments? ⛓️‍💥 Today, we're joined by Sean Greeley, a friend and past client who has mastered this art. Let's dive in and explore strategies to calibrate your business for smooth scaling.

en

18:50

223. How do you make an important announcement?

Brand Therapy ·

2024/05/30

Ready for some big news? 📰 All good things must come to an end, including this podcast. After nine years with Phil Pallen Collective, Lauren has decided to pursue her side business full-time. As a result, Brand Therapy will be concluding. This podcast has been a platform for collaboration and brainstorming, but increasing media commitments have made it challenging to maintain. With Lauren’s departure, continuing the podcast isn’t feasible. However, new projects and other media endeavors are on the

en

29:56

222. What's the recipe for building a lucrative brand...

Brand Therapy ·

2024/05/23

Dreaming of turning a side dish into the main course of your professional life or brand? 🥗 Today, our guest Stacie Vaughan, a successful food blogger, shares her journey from scratch to a thriving food blogging entrepreneur. Discover the secret sauce behind a blog that feeds both the soul and the bank account. Bloggers are often underrated, but Stacie's story shows how powerful and profitable a blogging business can truly be. Let's dive in!

en

30:10

221. What are the key SEO strategies for Squarespace...

Brand Therapy ·

2024/05/16

Wondering why your Squarespace site isn't ranking on Google? 📈 Today we dive into the SEO maze with founder Henry Purchase, creator of SEO Space, a tailored Squarespace SEO tool. Henry shares invaluable insights to elevate your website's visibility and ensure it's not lost in the digital haystack. Let's unravel the complexities of business building and SEO together!

en

33:31

220. What role does governance play in effective...

Brand Therapy ·

2024/05/09

Curious about what makes a board truly effective and how governance drives organizational decisions? 💬 Delve into the expertise of Shona McGlashan, a master in governance, as she shares insights on fostering inclusivity, leveraging diverse boards, and prioritizing mental health in the workplace. Join us as we explore the foundations of exceptional decision-making and leadership with Shona's inspiring journey as our starting point.

en

33:56

219. Can tech be the key to a better work-life...

Brand Therapy ·

2024/05/03

Feeling frazzled by integrating tech into your business and wondering how the right digital tools can simplify your life instead of complicating it? 🫨 Joining me today is my friend LaShonda Brown, a tech educator and a true advocate for tech empowerment. And actually, we have that in common. Today she'll share practical strategies for business owners to harness technology in a way that cuts workload while boosting quality of life.

en

31:39

218. How can small businesses leverage B2B marketing...

Brand Therapy ·

2024/04/26

Wondering if B2B marketing strategies are relevant for your small business? ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can make a significant impact in today's evolving media landscape.

en

34:53

217. How are artists and content creators adapting to...

Brand Therapy ·

2024/04/18

Curious about the intersection of AI and art in the digital landscape and its impact on creatives globally? 🤔 Join us as we explore these dynamic intersections with Anna McNaught, a respected figure who represents brands like Adobe on international stages. Today, Anna shares how AI not only serves as a tool but also acts as a collaborator in the creative process. Dive into our discussion to discover Anna’s unique insights into the innovative worlds of art and AI.

en

25:43

216. Can your brand direction change your business?...

Brand Therapy ·

2024/04/11

Feeling stuck at a business plateau and curious about the power of personal branding? 🌟 Join us as we uncover the transformative impact of personal brands on professional endeavors with Lupe Munroy, a renowned landscape designer and a testament to personal branding excellence. Today, Lupe shares her journey of aligning her brand direction with her business goals, turning her expertise into a flourishing design business. Let's delve into the art and science behind personal branding in the world of

en

34:47

215. What's the formula for successful brand...

Brand Therapy ·

2024/04/04

Struggling with the guesswork of sponsored content partnerships? 🤝 Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and authentic partnerships between content creators and brands. Let’s dive into the art and science behind successful collaborations in this era of democratized media.

en

35:12

214. How do you become a successful leader? (f. Alan...

Brand Therapy ·

2024/03/28

Finding it challenging to lead effectively and intrigued by the key ingredients for successful organizations? 🔑 Our guest today is Alan Friedman, founder and CEO of J3P Health, dedicated to transforming individuals into self-aware and effective leaders. In our conversation, Alan shares invaluable tactics for understanding yourself, assembling the right team, fostering strong connections, and living a meaningful life. Join us as we unravel the secrets to leadership with Alan, the ultimate authority

en

34:36

213. Why does human content outrank AI in the digital...

Brand Therapy ·

2024/03/21

Curious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence? 🤖 Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences. Joining me is Neal Schaffer, a seasoned expert in digital marketing and social media strategy. Neal sheds light on why human-created content builds trust in ways AI can't replicate.

en

34:34

212. How can effective systems turn overwhelm into...

Brand Therapy ·

2024/03/14

Tired of the daily hustle of managing your business? 🏃‍♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters.

en

33:02

211. What are the top web design trends in 2024? (f....

Brand Therapy ·

2024/03/07

Curious about web design trends that truly captivate audiences? 🌐 Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking layouts to strategic effectiveness, and learn how to create websites that stand the test of time.

en

230 results

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