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PODCAST

The PricePlow Podcast

Supplement Industry Thought Leaders

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on

health & fitness nutrition

All Episodes

1:04:15

#160: Jack Sehgal & Chuck Zhang - Nutrablend Foods +...

The PricePlow Podcast ·

2024/12/18

On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market.After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic’s trusted manufacturing partner. Jack shares his journey

en-US

46:44

#159: MuscleTech EuphoriQ V2 Beta-Testing on the...

The PricePlow Podcast ·

2024/12/11

In Episode 155 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial release with paraxanthine. Dan, who has been integral to the development of EuphoriQ V2, takes us through the journey from the original formula to this newly

en-US

59:13

#158: Jonathan Scheiman - Fitbiomics Decodes Elite...

The PricePlow Podcast ·

2024/12/04

On Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biotechnology to everyday health and performance.VNella: Optimizing Human Performance Through the Microbiome Dive into the science behind VNella, a

en-US

46:23

#157: Kyle Thomas - Nutrabolt/C4 Chief Commercial...

The PricePlow Podcast ·

2024/11/25

In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it means for both C4 and the broader supplement industry.The conversation covers not only the recent launch of C4 Whey protein featuring real Reese’s and C4

en-US

1:15:59

#156: Marc Curcio & Laura Valley - Basic Supplements...

The PricePlow Podcast ·

2024/11/19

On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what if the key to better health and performance lies in simplicity? Recorded in Buffalo, New York at the manufacturing facility

en-US

33:37

#155: Beverage Innovation with Kyowa at SSW 2024 -...

The PricePlow Podcast ·

2024/11/16

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA). MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the ones responsible for canning the wonderful XPO NRG drinks that were on display at the expo. Applied Nutrition needs no introduction in this space, but Darin joined

en-US

27:57

#154: Sandy Almendarez - SupplySide West Rebrands to...

The PricePlow Podcast ·

2024/11/06

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show. We reached out to the Informa Markets team to talk about the recent rebranding announcement, which brought the following changes: SupplySide West is now SupplySide

en-US

38:39

#153: Danielle Citrolo - Cognizin Citicoline GENE...

The PricePlow Podcast ·

2024/10/16

In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus, memory, and attention. In this episode, Danielle dives deep into the latest findings, highlighting the cutting-edge science behind how Cognizin impacts

en-US

1:44:52

#152: Shawn Wells and Dustin Elliott: NNB Nutrition...

The PricePlow Podcast ·

2024/10/09

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient development, while Dustin discusses his new role and the brand-building strategies he’s implementing to drive demand for their premium ingredients in the U.S

en-US

57:45

#151: Bill Russell - The Magnum Masterplan: Magum...

The PricePlow Podcast ·

2024/10/02

In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a background in bodybuilding, health, and private equity, Bill was perfectly positioned to take Magnum to new heights, both in Canada and beyond. This episode

en-US

1:59:11

#150: Dr. Garrett Smith - The Vitamin A Toxicity...

The PricePlow Podcast ·

2024/09/25

Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how difficult it is to remove from the body.Dr. Smith is having tremendous success in supporting those who begin restricting and detoxifying vitamin A, relieving

en-US

1:30:29

#149: Scott Zimmerman & Derek Greer - Flavoring the...

The PricePlow Podcast ·

2024/09/18

Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavor chemist with nearly 40 years of experience, and Derek Greer, an expert in food technology who leads Sensapure’s application labs.In this enlightening

en-US

1:02:31

#148: Elias Chiatalas - aXivite Burns Fat AND Boosts...

The PricePlow Podcast ·

2024/09/11

On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits. Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion for nutrition was reignited while working with professional athletes, leading him to establish SEE Nutrition. aXivite: A Weight Loss Ingredient That Also

en-US

52:52

#147: Eric Withee - Support the Gut-Brain Axis (and...

The PricePlow Podcast ·

2024/09/04

On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health.Freemen Nutra is traditionally a distributor of commodity ingredients, but is now beginning to focus on branded, research-backed ingredients to stay ahead in the industry, and they’ve got a star in

en-US

1:24:40

#146: Dr. Jeremy Appleton & Steve Fink - PLT Health's...

The PricePlow Podcast ·

2024/08/28

On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients.In this episode, we dive deep into the science behind some of the most innovative cognitive-supporting ingredients on the market today. Steve and Jeremy explain how these cutting-edge compounds are transforming the way we approach brain health

en-US

1:01:14

#145: Arla Foods Ingredients - Protein Bar Science...

The PricePlow Podcast ·

2024/08/21

On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective.Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We recently covered their platform of protein powders specifically designed for protein bars in our article, “Making Protein Bars WORK with Arla Foods

en-US

58:47

#144: Dom Kuza: Formulating by Blood Work at Revive &...

The PricePlow Podcast ·

2024/08/07

On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year.Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he continues to greatly impress in this episode. But then it gets even better: Formulating with Feedback from Blood Work We learned that Dominic dives deep

en-US

1:25:07

#143: Dan Lourenço #6: Ghost Legend V4 and the Ghost...

The PricePlow Podcast ·

2024/07/17

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear

en-US

1:00:21

#142: Chad Kerksick - Dileucine, Dihydroberberine, &...

The PricePlow Podcast ·

2024/07/10

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innovative ingredients in the supplement industry, namely NNB Nutrition’s RAMPS Dileucine (DL185) and GlucoVantage Dihydroberberine.In this continuation, the

en-US

1:01:28

#141: Chad Kerksick - Elite Performance Research &...

The PricePlow Podcast ·

2024/07/03

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, insights, and wisdom to share.Chad begins with an overview of his academic and professional background, detailing his roles and responsibilities

en-US

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