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PODCAST

Rocketship.fm - Business Explored

Get actionable advice and incredible insights from the business leaders of today and tomorrow. This not just another interview podcast. From growth-hacking to sales, customer service to company culture, Rocketship.fm delivers. New full-length interview every Sunday and deep dive episodes every Wednesday.

business management & marketing

All Episodes

24:26

5x-ing Growth Through Traditional Channels

Rocketship.fm - Business Explored ·

2015/09/08

Allie O’Connell, Director of Marketing for Bellhops, talks with us about how they’ve 5x-ed their revenue since last year, with a focus on PR, TV, Print, and word-of-mouth. She's found significant success through traditional channels and shares some replicable techniques.

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24:04

Getting off the Ground Without a Designer

Rocketship.fm - Business Explored ·

2015/09/03

Jane Portman, creator of UI Breakfast and author of The UI Audit, talked with us about common mistakes founders make when they approach design and feature integration with their app. She knows most early-stage and bootstrapped companies can’t afford a dedicated UI designer up front, so she teaches some basic principles for making sure you keep things simple and effective for your core users.

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46:31

The Incredible Marketing Machine Behind the Cleveland...

Rocketship.fm - Business Explored ·

2015/09/01

Michael Conley, VP of Digital at The Cleveland Cavaliers, talked with us about the kinds of digital campaigns they're running to create an ultra personal experience for fans both inside and outside of the stadium, including ways to keep them engaged in the off-season. The kinds of things they're doing (and the scale at which they're executing them) are truly amazing - this is a great listen.

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34:05

Building a Truly Authentic Business

Rocketship.fm - Business Explored ·

2015/08/27

Cynthia Jamin, Founder of TwirlyGirl, talked with us about the very personal reasons for starting the business. She shares how she’s remained true to her purpose at every step along the way, even when it went against the grain of what everyone else said was “right”. She proves time and time again that staying authentic to your vision and your brand will never steer you wrong.

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29:45

Starting Up in Southeast Asia

Rocketship.fm - Business Explored ·

2015/08/25

Ai Ching Goh, Co-Founder of Piktochart, talks with us about what it’s been like starting the company in Southeast Asia. From the support of the government to finding talent, there are a ton of opportunities to take advantage of. She also shares some insights on trends she’s seen with infographics and how people are trying to visualize data for all kinds of purposes.

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29:24

Fake it Until You Make it...Perception is Everything

Rocketship.fm - Business Explored ·

2015/08/20

Aman Mann, Co-Founder/CEO of Procurify, shares stories from their early days and the relentless hustle that got them off the ground. From finding product-market fit to letting momentum and perception drive sales, this interview is fantastic for anyone struggling to achieve rapid growth.

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40:08

A Different Approach to Scaling a Product Business

Rocketship.fm - Business Explored ·

2015/08/18

JD Graffam, Founder of Simple Focus, an agency which also acquires SaaS products like Ballpark and Pulse App, talked with us about his product acquisition process. From financing, to improving product, to managing risk, JD gives you everything you need to replicate his strategy.

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31:16

How to Build a Content Growth Engine

Rocketship.fm - Business Explored ·

2015/08/13

Mitch Wainer, co-founder and CMO of DigitalOcean, talks with us about how they’ve grown to over 150 people and the one of the top hosting providers, second only to AWS, in just a few short years. He shares how they’ve heavily leveraged content to fuel their growth and support existing customers.

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30:26

How Mailchimp Adds Process Without Sacrificing Culture

Rocketship.fm - Business Explored ·

2015/08/11

Marti Wolf, the Chief Culture Officer at Mailchimp, talks with us about how they’ve maintained their culture of fun and weirdness as they’ve grown to over 400 people. She shares how everything is values-oriented and geared toward making sure everyone feels empowered to tinker, explore, grow, and have fun.

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27:11

Crafting a Value-Based Sales Funnel

Rocketship.fm - Business Explored ·

2015/08/06

Jeremy Reeves, direct response copywriter, talks with us about how to methodically put together a sales funnel that provides real value to your potential customers. He starts by delivering value (usually in the form of content), before even trying to make a sale. From there, he continues to build the relationship so when the time to buy does come, it's a very easy sell.

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29:53

The Hidden Costs of Building a Feature

Rocketship.fm - Business Explored ·

2015/08/04

Ankur Nagpal, founder of Fedora, talks with us about growing his marketplace. He shares ways he helps make customers successful, how he leverages Product Hunt to drive traffic back to the Fedora platform, and lessons he learned building too many features too fast in the beginning.

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24:09

Building a Foundation Optimized to Scale

Rocketship.fm - Business Explored ·

2015/07/30

Ryan Negri, co-founder of Laicos, talks with us about his first company, Negri Electronics, and how he learned the importance of working with the right people and being able to delegate. He spent time working in all aspects of the business (including boxing merchandise) to really learn the ins-and-outs of every department. He shares how he hires months in advance of what’s needed, so he can take his time making sure the right people are brought on board, and ready to go when it’s time to hit the gas

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34:53

Avoiding False Positives in the Pursuit of...

Rocketship.fm - Business Explored ·

2015/07/28

Tom Leung, co-founder of Poachable, talked with us about how Poachable got started out of a pivot from a previous company. He opened up about false positives that led them to fail a little too slow with the previous company, and how they were hours away from an acquisition before closing a new round to pursue Poachable.

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28:02

Using Behavioral Analytics to Drive Product Direction

Rocketship.fm - Business Explored ·

2015/07/23

Richard White, CEO of UserVoice, talks with us about using behavioral data to help drive product decisions and feature iterations. He talks about finding the balance between looking at data and trusting your gut instincts, and how this changes as companies mature.

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35:30

Scaling a Focused & Productive Engineering Team

Rocketship.fm - Business Explored ·

2015/07/21

Flo Motlik, co-founder of Codeship, talked with us about focus and productivity within their engineering team. Wherever there’s an opportunity to remove a task pay for another piece of software to handle it, it’s a no-brainer. He also shares how they’ve changed the way they communicate as a team and the impact it’s had on everyone.

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35:39

Your Strategy is Your Story

Rocketship.fm - Business Explored ·

2015/07/16

Eliot Peper, author of the Uncommon Stock fiction series, talks with us about the critical importance of nailing your story. From communicating with customers, to investors, to employees, your story has to matter. He shares some fantastic strategies and techniques to make sure you're framing your story in the most impactful way.

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42:37

Why Transparency is More Urgent than Ever

Rocketship.fm - Business Explored ·

2015/07/14

Saadia Muzaffar discusses with us her recent article, "I Told a Dude How Much I Made and it Changed My Life.". She shares her take on the larger conversation of transparency and equality in the workplace, specifically in regards to equal pay.

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16:00

Using a Distribution Partner to Scale Revenue

Rocketship.fm - Business Explored ·

2015/07/13

Jonathan Schor, founder of CodeMonkey, talks with us about scaling their distribution through strategic partnerships. He talks about the ed-tech space and the interesting challenges of starting this company in Israel.

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35:23

The 6-Step Process to Conflict Resolution

Rocketship.fm - Business Explored ·

2015/07/09

Susan Steinbrecher, executive coach and mediator, talks with us about key elements to conflict resolution. She illustrates the types of conversations you need to have around values alignment, mutual expectations, and clearly defined roles. These same conversations can (and should) play a large role in determining if someone is a compatible co-founder as well.

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27:33

How Saying "No" Kept this Startup on Track

Rocketship.fm - Business Explored ·

2015/07/07

Khaled Naim, CEO of OnFleet, talks with us about their long-term approach to building their business. He shares why they choose to turn away eager customers, even handing them over to the competition, and why it’s the right thing for them in the long run.

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205 results

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