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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

36:17

EP364: Building a 3 Dimensional Artist Brand

Creative Juice ·

2025/03/04

Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build

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47:17

EP363: Studio Pro Marketing 101 With Carl Bahner

Creative Juice ·

2025/02/25

Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing? In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how

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33:30

EP362: Growing and Scaling As An Artist in 2025

Creative Juice ·

2025/02/20

Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference... In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making

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31:03

EP361: Top Selling Offers From Artists At Our Music...

Creative Juice ·

2025/02/11

Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists... In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference! If you're

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43:43

EP360: We're Not Fcked AI For Artists in 2025

Creative Juice ·

2025/02/04

Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath... In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do! If

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26:15

EP359: Avoid These Mistakes In Your Music Marketing

Creative Juice ·

2025/01/28

Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for... In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer! If you're ready to clean up your marketing and start

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19:03

EP358: Looking Back at Q4 and Planning Your...

Creative Juice ·

2025/01/21

Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start... In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy! If you want insight into

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25:42

EP357: 2 Steps To Make Marketing Your Music More...

Creative Juice ·

2025/01/14

Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success... In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster! If you’re tired of scrambling at

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37:41

EP356: What's Working In Music Marketing in 2025

Creative Juice ·

2025/01/07

We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few... In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music

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29:48

EP355: What's On The HOrizon In The Music Business 2025

Creative Juice ·

2024/12/31

What’s in store for the music industry in 2025? While no one can say for sure, we’ve got some predictions and ideas to share... In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketing, and beyond! If you’re looking to stay ahead of the curve and start planning for 2025, load up this episode before your end of year planning

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24:53

EP354: Music Marketing Predictions for 2025

Creative Juice ·

2024/12/24

As 2024 wraps up, it’s time to look ahead at what 2025 has in store for music marketing and the music industry! In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more! If you’re ready to make 2025 your best year yet, this episode will inspire and motivate you to set your goals and take your music career to the next level! RESOURCES: Learn The Top Music

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36:07

EP353: Artist Monetization in 3 Steps

Creative Juice ·

2024/12/17

Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads... In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customers, resell to your existing customers, and track the lifetime value of your fans so that you know who your best customers are! If you've cracked the

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32:44

EP352: Creative Marketing That Your Fans Will LOVE

Creative Juice ·

2024/12/10

Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery,

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31:20

EP351: Quick Merch Tips To Sell More This Week

Creative Juice ·

2024/12/03

As we roll into Cyber Week and the holiday season, there's a ton of opportunity for artists to sell more music and merch to fans! In this episode of Creative Juice, Jack is joined by IndieFounder Coach Jonah McLean aka DUX for a lightning round of quick tips to help you sell more this holiday season and beyond! Learn how to make your offers more valuable, open up more opportunities for your fans, and see an ROI on all your sales efforts from small tweaks to big promotions! If you want to

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44:02

EP350: Making Your First Impression on Fans Count

Creative Juice ·

2024/11/26

In the attention economy of the music industry, many artists spin their wheels with marketing and struggle to even get their music out to new fans... In this episode of Creative Juice, Jack and Circa take on the marketing strategies that artists can use to grab attention and get traction with their music right from the start! Learn how the approach to capturing attention online has evolved, a practical three-step method for organic growth on social media, and tips to hook your audience in a way

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49:51

EP349: The 3 Levers of Fan Base Growth

Creative Juice ·

2024/11/19

If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it... In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers

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01:03:05

EP348: The First Things You Need to Know About Music...

Creative Juice ·

2024/11/12

Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough... In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between

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43:39

EP347: 6 Ways You Can Monetize Your Fanbase Online Today

Creative Juice ·

2024/11/05

For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths... In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales

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30:19

EP346: A Crash Course In Email Marketing for Musicians

Creative Juice ·

2024/10/29

Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem... In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that

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37:41

EP345: How To Actually Start Selling To Your Fans Online

Creative Juice ·

2024/10/22

Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself... In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online

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308 results

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