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PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:37:18

The New Look: B2B Marketing Lessons on Evolving Your...

Remarkable Content with Ian Faison ·

2025/05/22

Reinvention beats repetition every time. In a crowded market, it’s reimagination that sets you apart.That’s the real lesson behind The New Look, a drama that follows Christian Dior as he rebuilds a whole new vision of fashion. In this episode, we’re taking inspiration from that spirit of transformation with the help of our special guest, Hrishi Kulkarni, Director of Customer Advocacy & Executive Programs at dbt Labs.Together, we explore what B2B marketers can learn from narrative-driven branding,

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00:54:56

Hades: B2B Marketing Lessons on Making Brave Creative...

Remarkable Content with Ian Faison ·

2025/05/20

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn’t just a video game, it’s a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content

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01:00:34

Record Store Day: B2B Marketing Lessons on Leaning...

Remarkable Content with Ian Faison ·

2025/05/13

Reviving vinyl in the digital age sounded impossible until the creation of Record Store Day changed everything.Launched with Metallica at a San Francisco record shop in 2008, it became a global celebration of indie music culture and a blueprint for building real human connections. In this episode, we drop the needle on what marketers can learn from vinyl’s resurgence with special guest Robert McCauley, Sr. Director of Content Marketing at Upwork.Together, we explore what B2B marketers can learn from

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00:36:59

Levi's Odyssey Ad: B2B Marketing Lessons on Building...

Remarkable Content with Ian Faison ·

2025/05/06

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi’s jeans.This is Odyssey, the Levi’s ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is

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00:57:35

Settlers of Catan: B2B Marketing Lessons on Thinking...

Remarkable Content with Ian Faison ·

2025/04/29

Marketing isn’t just about tactics, it’s about strategy. And most times, the smartest move is playing the long game.That’s the strategy behind Settlers of Catan, a board game built on resource trading, calculated risks, and thinking three steps ahead. In this episode, we’re drawing inspiration from its gameplay with our special guest, Jen Grant, Chief Marketing Officer at Dialpad.Together, we explore what B2B marketers can learn from staying focused on their own path, anticipating competitor

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00:48:06

90s Indie Rock: B2B Marketing Lessons on Cutting...

Remarkable Content with Ian Faison ·

2025/04/22

Polished is out. Grit is in. If you want your brand to cut through the noise, it might be time to take a cue from the underground music scene.In this episode, we’re taking lessons from 90s indie rock with special guest Scott Rayburn, CMO of DataArt. Together, we talk about how brands can market with meaning, stay relevant in the digital age, and create content that hits like your favorite song.About our guest, Scott RayburnScott Rayburn is the Chief Marketing Officer at DataArt. He’s experienced in

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00:43:32

Martha: B2B Marketing Lessons on Owning Your...

Remarkable Content with Ian Faison ·

2025/04/15

At 83 years old, Martha Stewart is still as relevant as ever, and she just released a new documentary to prove it. Martha takes us through the highs, lows, and reinventions of her iconic career.In this episode, we’re diving into the world of Martha and the power of documentaries with our special guest, Amy Holtzman, Chief Marketing Officer at CHEQ. Together, we’re exploring what B2B marketers can learn from bringing documentary-style storytelling into their marketing and the legacy Martha Stewart

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00:51:07

B2B Marketing Lessons on Embracing the Unexpected...

Remarkable Content with Ian Faison ·

2025/04/01

Playing it safe doesn’t cut it anymore. If you want to grab eyeballs, you need to be bold, unexpected, maybe even a little chaotic.That’s the magic of Taskmaster, a competition show where thinking sideways often beats playing it straight. And in this episode, we’re taking a page from its playbook with the help of our special guest, Vanessa Hope Schneider, Head of Brand at Descript.Together, we explore what B2B marketers can learn from chaos, creativity, and knowing when to follow the rules (and when

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00:51:52

Simon Sinek: B2B Marketing Lessons on Starting with...

Remarkable Content with Ian Faison ·

2025/03/20

Simon Sinek says that a lot of organizations can talk about what they do and how they do it. But he says, “Very few organizations know why they do what they do.” And it’s the ‘why’ that is the most important. In this episode, we’re taking this lesson and more from Simon Sinek with the help of our special guest, Guru Sundar.Together, we talk about finding your ‘why’, looking for inspiration in unexpected places, and timing your content so it feels fresh. About our guest, Guru SundarGuru Sundar is VP

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00:52:47

Intangible.ai: B2B Marketing Lessons on Making AI...

Remarkable Content with Ian Faison ·

2025/03/13

AI is changing so much about how we create content. So we thought we’d bring in the founders of a brand new tool for making rich, interactive 3D content using AI.We’re talking with Co-Founders Charles Migos and Bharat Vasan.And together, we talk about how to make the most out of AI tools, including mocking up ideas, iterating quickly and taking risks.About our guests, Charles Migos and Bharat VasanCharles Migos is Co-Founder & CEO at Intangible. He has over 30 years of experience in the tech

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00:50:10

Desert Oracle: B2B Marketing Lessons from Ken Layne’s...

Remarkable Content with Ian Faison ·

2025/02/18

You would never send a postcard instead of an email, create a zine instead of a white paper, or take polaroids instead of digital headshots. But that’s why you, the digital marketer, should do it.There’s an appeal to all of these lo-fi, analog mediums that call back to yesteryear. A nostalgia. A deliberate denial of modernity. Not only would it surprise your audience, it would lure them right in.So in this episode, we’re making a case for lo-fi content. We’re doing so by pulling marketing lessons

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00:46:32

A River Runs Through It: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2025/02/11

A fly fisherman goes to part of the river where the trout are feeding, uses a fly that mimics the insect hatching at that time, and times their cast to land just-so.A marketer goes where their target audience is, posts content in-sync with what’s trending, and times their campaign to land just-so. It’s that same idea of tuning into the media landscape and knowing your audience that will land you the big fish. There are so many marketing lessons we can take from fly fishing. And in this episode,

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00:59:00

Pokemon: B2B Marketing Lessons from Pokemania with...

Remarkable Content with Ian Faison ·

2025/02/04

Over 85 million people play Pokemon Go every month.* They’re out there, wandering the real world, finding, catching and battling with their cute little virtual creatures. But the experience is real and the people they play with are real. You could say it’s one of the most successful in-person activations ever. Pokemon Go is proof that in-person activations act as an extremely effective marketing strategy.That’s one of the lessons we’re taking from Pokemon in this episode with the help of our special

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00:51:19

Dune: B2B Marketing Lessons from Director Denis...

Remarkable Content with Ian Faison ·

2025/01/28

Not all remakes are created equal. The Dune of 2021 is not the Dune of 1984. Maybe we should say not all “retellings” are created equal. Because both movies are based on the 1965 book. But film critic Roger Ebert scathingly called the first one "an incomprehensible, ugly, unstructured, pointless excursion." Ouch.The second one - the one we’re talking about today - is a different story. It’s been called “aesthetically perfect,” and the “faithful retelling of a complicated story.” And it won a handful

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00:50:01

The West Wing: B2B Marketing Lessons from Aaron...

Remarkable Content with Ian Faison ·

2025/01/21

Everyone loves getting the insider view.It’s like getting let in on a secret. There’s an exclusivity to it that’s all too appealing. So why not lure your audience in with the chance to be a fly on the wall in your story?That’s one of the things we’re talking about today with the help of our special guest, Chief Marketing & Communications Officer at CSG, David Pendery. Together, we’re taking marketing lessons from The West Wing including pitting two characters against each other with opposing views,

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00:46:37

Soccer: B2B Marketing Lessons from the U.S. Women’s...

Remarkable Content with Ian Faison ·

2025/01/14

Every person on your team has strengths and…non-strengths. So position them to make the most out of their top skills.It’s like how in soccer, you position your top goal-scorer as a forward, not running defense, right? The same is true with marketing. In this episode, we’re drawing parallels between soccer and marketing. With the help of our special guest, former Director of Brand Strategy, Storytelling & Advocacy at Cisco, Cindy Valladares, we’re taking marketing lessons from the U.S. Women’s

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00:57:05

Hamburger Helper: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2025/01/07

Marketing is a serious business. Even when it’s silly.See, you still want your silly, funny content to be well planned, well-executed, and well distributed. In this episode, we’re talking about how to take your sillies seriously.That’s one of the marketing lessons we’re taking from Hamburger Helper’s Watch the Stove Mixtape. With the help of our special guest, HiBob CMO Sarah Reynolds, we also talk about how to run little content experiments, listening to your customers, and doubling down on your

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00:34:55

7-Eleven Slurpees: B2B Marketing Lessons from Bring...

Remarkable Content with Ian Faison ·

2024/12/18

How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product?7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. If you’ve never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee.They’ve seen people bring in cowboy hats, kiddie pools, even a prosthetic leg, and fill them to the brim with that slushy, cold, refreshing fizzy iconic drink.And customers are posting about it. It’s

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00:52:20

Scott Galloway: B2B Marketing Lessons From Prof G...

Remarkable Content with Ian Faison ·

2024/12/10

The role of the marketer is changing. Scott Galloway, aka Prof G, says that to be successful today, marketers have to act as “coaches, advisors and strategists” to their company.That’s what we’re talking about in today’s episode with the help of our special guest, VP of Marketing & Corporate Strategy at Verbit, Michael Rosman.Together, we talk about finding the right channel, being bold, and avoiding clickbait.About our guest, Michael RosmanMichael Rosman is VP of Marketing & Corporate Strategy at

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00:47:54

Extreme Trail Running: B2B Marketing Lessons on...

Remarkable Content with Ian Faison ·

2024/12/03

The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape.Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we’re talking about today. In this episode, we’re taking marketing inspiration from extreme trail running with the help of our special guest, DeepL CMO Steve Rotter.Together, we talk about being agile, stepping where others have stepped, how to

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