We Know Marketing, We Promise

They get confused all the time, but branding and marketing are not interchangeable.In this episode, we break down what branding really is (hint: it’s more than just a logo), why it has to come before marketing, and how skipping the brand work can actually cost you trust, time, and a whole lot of money.We unpack how your brand is the foundation for everything—from internal culture to external campaigns—and why nailing that foundation makes all your marketing efforts actually work.You’ll also hear how

Ballin’ on a budget? You’re not alone — and you’re not out of options.In this episode, we break down how to market your business when resources are tight, whether you’re just getting started or trying to stretch every marketing dollar. We cover brand building basics, how to stay consistent without burning out, and where to spend (or not spend) your money.From DIY logos and social media strategy to investing in the right content and taking care of your referral partners, this episode is packed with

Not all agencies are created equal — and some will cost you more than just money.In this episode, we break down the biggest red flags to look for when you're hiring a marketing agency (and some green flags too!). From no discovery calls and vague processes to shady guarantees and high turnover, we share the hard-won lessons and insider perspective that can help you avoid wasting time, money, and energy.We also talk about the good signs — like agencies that ask smart questions, explain their

Sure, pretty posts are nice — but are they doing anything for your business?In this episode, we talk about content marketing that goes beyond the likes and actually builds trust, authority, and long-term results. We get real about what “converting” even means, how to define your goals vs. tactics, and why chasing vanity metrics can leave you spinning your wheels.We also share personal wins and mistakes from our own content journeys—like how consistent LinkedIn posts led to speaking gigs, and why

Feel like you’re saying the same thing over and over again? GOOD. That’s literally the point.In this episode, we break down why repetition is the unsung hero of great marketing and how to make your message stick without sounding stale. We get into:Why repeating yourself is a branding superpowerHow to find your “core message” and say it in 100 different waysThe mistake of chasing trends vs. owning your voiceWhat happens when your visuals and messaging don’t alignWhy clarity beats cleverness every

Let’s talk about the line between “real talk” and maybe you should’ve slept on that post. In this episode, we dig into the tension between authenticity and oversharing on social media — especially when you’re the face of your business.We’re sharing personal stories (and spicy post regrets), tips for building trust without trauma-dumping, and why not everything needs to be content. From CEO boundaries to crying on camera, we explore:The difference between showing up and oversharingWhy some stories

In our kickoff episode, we (Kelsie & Naoma) unpack what marketing actually is—and what it definitely isn’t. We talk about target audiences (hint: it's not everyone), why brand strategy has to come first, and the difference between planting seeds vs. chasing instant wins. If you're a founder, solopreneur, or creative running your own thing, this one's for you.

We Know Marketing, We PromiseWhere strategy meets conversation.Ever feel like marketing advice is either too fluffy or way too complicated? Same.That’s why we’re here. We’re Kelsie and Naoma — two agency owners who’ve been in the marketing game for over 15 years. And trust us, we’ve seen it all: the trends, the tactics, and the total nonsense.This podcast is your weekly dose of real talk, fresh strategies, and behind-the-scenes insights from two people who actually do this work every day.We’re