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PODCAST

Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare"s marketing. The online space is where your ideal families are hanging around and guess what? If you don"t leverage your online platforms then you will struggle to put your program on the

business marketing

All Episodes

8:09

The Real Reason Parents Ghost After a Tour

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/08/11

You gave a warm, detailed tour. The parents nodded, smiled, and said, “We’ll be in touch.” And then… crickets. In this episode of the Grow Your Daycare Podcast, we uncover the real reason families ghost after a tour—and how a simple follow-up system can turn those maybes into enrollments. ❌ What You’ll Learn: Why most ghosting isn’t personal—it’s procedural How to lead families to the next step with confidence A simple 3-part post-tour system that builds trust and drives action A

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5:44

Why August Is the Most Important Month for Your...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/08/04

Think August is the "slow season" for childcare marketing? Think again. In this episode of the Grow Your Daycare Podcast, we're unpacking why August is actually decision month for families—and what it's costing you to treat it like downtime. You’ll learn: ✅ Why most providers miss the August window ✅ What families are really doing this month ✅ A simple strategy to fill fall spots before school starts 🎯 If you're serious about boosting enrollment, this is the episode you can't afford to

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6:03

The Myth of the Magical Post That Gets You Fully...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/30

That viral reel with 12,000 views? Fun—but it won’t fill your spots. In today’s Grow Your Daycare Podcast, we’re busting the myth of the “magical post” that gets you fully enrolled overnight. Instead, you’ll learn how to create content that builds trust, connects with families, and actually leads to booked tours. 🚨 What You’ll Learn: Why chasing likes and views is NOT a real marketing strategy The truth about viral posts and their lack of conversion What to focus on instead: a

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6:59

Here’s What Enrollment Looks Like Without a...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/28

If you’re constantly checking your messages, hoping a tour request magically appears—this episode is your wake-up call. In today’s Grow Your Daycare Podcast, we’re talking about what your enrollment really looks like without a visibility plan—and how a few strategic shifts can bring in consistent leads and long-term stability.🚫 What’s NOT Working: “Busy Betty” syndrome: passionate provider, but enrollment is always up and down Posting occasionally, running random ads—without a real

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6:59

You’re One Marketing System Away from Being Fully Booked

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/25

If your enrollment feels like a rollercoaster—some months full, some dragging—it’s not your fault. It’s your system (or lack of one). In this episode of the Grow Your Daycare Podcast, we’re cutting through the overwhelm and breaking down the one marketing system that can consistently fill your program without burning you out. 🔍 What You’ll Learn: Why inconsistent marketing = inconsistent enrollment The 5 key pieces of a simple, high-converting childcare marketing system What to post,

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5:17

What High-Performing Centers Are Doing Differently...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/23

🎧 Episode Overview: Ever wonder how some centers seem everywhere online—always posting, always booked, always buzzing with inquiries? In this episode of the Grow Your Daycare Podcast, we’re lifting the curtain on what those high-performing childcare businesses are actually doing differently online. And spoiler: it’s not more—it’s smarter. 📌 What You’ll Learn: The top 5 things high-performing centers are doing with their content Why batching and scheduling beats “posting when you

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5:04

Why Word of Mouth Is No Longer a Marketing Strategy

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/21

Once upon a time, word of mouth was the secret weapon for full enrollment. But in 2025? It’s not enough. In this no-fluff episode of the Grow Your Daycare Podcast, we’re unpacking why referrals have stopped working the way they used to—and what you need instead to keep your pipeline full. 🔍 What You’ll Learn: Why referral-only marketing is risky in today’s childcare landscape How family behavior has shifted—and what that means for your visibility The story of a provider who went from

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8:45

The Real Reason Facebook Ads Fail for Childcare...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/16

Tired of throwing money at Facebook ads and seeing zero results? In this episode of the Grow Your Daycare Podcast, we're breaking down the real reason most childcare providers think Facebook ads don't work—and how to fix it. If you’ve ever boosted a post, crossed your fingers, and watched nothing happen, this one’s for you.💥 What You’ll Learn: Why “Boost Post” is NOT a real marketing strategy The most common Facebook ad mistakes daycare owners make A real case study of a provider

en

6:19

Still Have Open Spots? Your Problem Isn’t...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/14

Are you a childcare owner with empty spots—even though your space is beautiful, your staff is trained, and your program is solid? You're not alone, and more importantly, you're not broken. In this short but powerful episode, we unpack the REAL reason families aren't enrolling: your positioning.Positioning isn’t a buzzword—it’s the missing link between your dream program and dream families. Learn how to frame your unique value so you stop being “just another daycare” and start being the

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4:35

Why Visibility Beats Quality (If No One Knows You Exist)

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/11

You know your program is better. But if families don’t see it, they’ll never choose it. In this eye-opening episode of the Grow Your Daycare Podcast, we tackle a tough but necessary truth: you’re not just competing on quality—you’re competing on visibility. 🎯 Parents today aren’t comparison shopping with clipboards—they’re scrolling on Instagram, checking reviews, and watching reels. 📉 If your competitor shows up first, they win the first impression—whether or not their care compares to

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10:38

Are You Running a Program or a Business? How to Shift...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/09

You started with passion, but passion alone won’t pay your staff, fill your enrollment, or fund your vision. In this real-talk episode of the Grow Your Daycare Podcast, we dive into a critical question: Are you running a beautiful program… or a profitable business? If your answer made you pause, this episode is for you. We unpack the hidden costs of staying in “caretaker” mode and what it really looks like to step into the role of CEO—with margin, systems, and sustainable growth. 🎯 Inside

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3:46

The Hidden Cost of Daycare Marketing Invisibility:...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/07

You're doing the work—posting on social media, sharing flyers, relying on word of mouth—but you're still not full. Why? Because visibility is everything in today's childcare market. In this power-packed 6-minute episode, Christina Rizakos breaks down: 💸 How much empty spots are really costing you monthly 🕵️‍♀️ Why great care isn’t enough if no one knows you exist 🔎 The silent ways you're being overlooked online 📢 How to flip the script and become the go-to provider families recognize If

en

7:11

Attracting Families with Seasonal Promotions

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/07/02

Looking for fresh ways to boost enrollment and visibility without overcomplicating your strategy?In this episode, we break down how to use seasonal promotions and events to naturally attract new families to your childcare center. You’ll learn why this approach works, get real ideas you can use throughout the year, and walk away with a simple checklist to launch your own promo—fast. Whether it’s back-to-school, springtime, or summer camp season, these timely strategies build momentum,

en

7:12

Email Marketing for Daycares – What to Send and When

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/30

In this episode, we're diving into the power of email marketing for daycares. Discover why email still outperforms social media, what types of emails parents actually want to receive, and when to send them for maximum impact. Learn practical tips like how to structure an email, segment your audience, and build long-term trust with families. Whether you're new to email marketing or looking to sharpen your strategy, this episode is your go-to guide. Don’t wait—start collecting emails from

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6:13

Boost Your Daycare with Google My Business

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/25

In this episode, we explore how Google My Business (GMB) can be a game-changer for your daycare’s visibility.Learn how to set up your free GMB listing, why it’s so powerful for local searches, and what kinds of photos, reviews, and updates help build trust with parents. Plus, hear how one parent discovered a daycare through GMB! Want more marketing help on a tight budget? Join our Skool group for childcare providers: https://www.skool.com/childcaremarketing/about. For social media

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7:54

What Parents Really Look for in a Daycare – Marketing...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/23

Want to know the secret to connecting with more families? In this episode, we dive into what truly matters to parents when choosing a daycare—and how you can reflect those values in your marketing. What you’ll learn: The 3 most important things parents prioritize when searching for childcare How to express safety, trust, and communication in your website and posts Simple marketing tweaks to better match what parents are looking for Keywords: childcare marketing tips, what parents look for

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7:21

Creating a Simple Daycare Website That Gets Enrollments

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/20

Your website is often a parent’s first impression of your childcare business.In this episode, we break down the essential elements of a high-converting daycare website—even if you’re not tech-savvy. What you’ll learn: The 4 must-have pages every daycare website needs How to make your site mobile-friendly and welcoming Tips for adding calls-to-action that boost inquiries Why real photos and simple layout can increase trust Keywords: daycare website tips, childcare website design, enroll

en

7:13

5 Instagram Content Ideas for Childcare Providers

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/18

In today’s bite-sized episode, I’m sharing 5 simple Instagram content ideas you can use to connect with parents and showcase your daycare.These ideas are easy to implement and perfect for building trust with your audience. What you’ll learn: How to capture your daily routines to build familiarity The value of showing off staff and learning activities Ways to repurpose testimonials into posts How behind-the-scenes content builds credibility Why consistency matters more than perfection Take

en

8:54

The Best Times to Post on Social Media for Daycare

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/16

Discover the best times to post on social media to boost visibility for your daycare. In this episode of Grow Your Daycare, we explore how smart timing can increase engagement, drive more inquiries, and grow your enrollment—all with just a few tweaks to your posting schedule. Learn exactly when parents are most active online, how to schedule ahead using tools like Meta Business Suite, and how to test what works best for your unique audience. 📌 Episode Highlights: Why post timing matters

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8:09

How to Market Your Daycare on Facebook for Free

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/13

Welcome to the Grow Your Daycare Podcast! Inthis episode, we’re diving into how you can use Facebook to market your daycare—completely free.Learn how to get your daycare in front of local parents and grow enrollment without spending a dime. 🧩 What You’ll Learn in This Episode: Why Facebook is still a top platform for reaching parents in 2025 How to properly set up and optimize your Facebook Business Page What types of posts build trust and attract attention Tips for engaging in local

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208 results

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