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PODCAST

Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

education courses

All Episodes

22:07

Master the Meet & Greet + Discovery: Step Up Your...

Dealer Talk With Jen Suzuki ·

2025/07/23

Salespeople ask me all the time: “Jen, do you still teach the 10 Steps to the Sale?” The answer is YES — but with a modern spin for today’s showroom and remote selling environments. In this episode, I break down the first two steps: ✅ Meet & Greet — Creating instant comfort, using body language, and ditching robotic openers. ✅ Build Rapport & Discovery — Going deeper than small talk with powerful, curiosity-based questions. Plus: I share real-world examples of salespeople shifting their approach

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13:13

Sales Managers: This One-on-One Framework Changes...

Dealer Talk With Jen Suzuki ·

2025/07/22

The best sales coaches don’t wing it — they go one-on-one. In this powerful episode of Dealer Talk with Jen Suzuki, we get into the most underutilized yet effective tool in a dealership manager’s playbook: the 10-minute one-on-one. Jen breaks down her personal playbook for holding short, focused coaching sessions that actually develop your salespeople. You’ll learn how to structure these weekly meetings so they’re more than just a check-in — they’re where growth actually happens. 🔧 In this episode:

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16:16

Pro Teams Don’t Wing It: Build Your Dealership’s...

Dealer Talk With Jen Suzuki ·

2025/07/17

You can’t build a championship team on randomness. In this episode of Dealer Talk with Jen Suzuki, we’re locking in on the tool most dealerships overlook — a strategic, weekly training calendar that creates rhythm, raises confidence, and keeps your team locked into progress. Jen shares her repeatable 4-week framework that covers internet leads, phone skills, showroom TOs, and objection handling — all broken into daily, trackable micro-lessons. This is the blueprint for managers who want to stop

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18:41

From Eye Rolls to MVPs: Making Practice Part of the Game

Dealer Talk With Jen Suzuki ·

2025/07/14

Want to know what separates average sales teams from championship ones? It’s not just hustle — it’s practice. In this episode of Dealer Talk, Jen dives into the power of daily role play and how dealership managers can create a culture where practice becomes the norm (not the cringe). Whether your team is avoiding the phones, recycling templates, or just not closing deals, role play is the competitive edge you’ve been missing. Jen shares real-life coaching stories from the field, proven role play

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16:25

Coach the Person, Not Just the Group

Dealer Talk With Jen Suzuki ·

2025/07/10

Coach the person, not just the group. In this episode of Dealer Talk with Jen Suzuki, we're taking the next step in developing high-performing sales teams—moving from team talks to tailored coaching. If you’re a manager who’s ready to elevate your leadership game, this one’s packed with practical frameworks and real dealership scenarios you can start using today. Jen breaks down: The 3 Ps of diagnosing performance: Performance, Process, and Presence Her go-to one-on-one coaching blueprint How

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13:51

The 10-Minute Coaching System That Builds Champions

Dealer Talk With Jen Suzuki ·

2025/07/05

Managers Series - did you check out the prevous episode? This is “My team knows what to do, they just don’t do it.” If you’ve ever said that, this episode is for you. Jen breaks down how managers can coach their teams in just 10-minute bursts using her proven CIVIL framework: Coach, Introduce, Verify, Illustrate, and Lead. You’ll learn: How to structure daily training that sticks Why consistent coaching beats long meetings How to turn outbound calls into a showroom flood The secret to

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11:30

Stop Managing, Start Coaching: 3 Skills Every Great...

Dealer Talk With Jen Suzuki ·

2025/07/01

In this episode, Jen Suzuki shares three powerful strategies for dealership sales managers who want to transform their team into top performers. Whether you came up through the ranks selling cars or you're new to leading people, Jen dives into how to shift from being the go-to closer to becoming the coach your team needs. Packed with real-world insight and actionable steps, this episode helps leaders stop doing all the work themselves—and start empowering others to rise. If you're ready to build a

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34:56

The MRI for Cars: How UVeye Is Rebuilding Trust in...

Dealer Talk With Jen Suzuki ·

2025/06/23

What if your service lane could scan a car like an airport security system—except instead of searching for bombs, it's finding oil leaks, tire damage, and alignment issues? In this episode of Dealer Talk with Jen Suzuki, I sit down with Yaron from UVeye, the company turning heads (and lifting RO numbers) with their instant vehicle imaging tech—also known as the MRI for cars. We talk about how UVeye's AI-powered tunnel gives advisors and customers crystal-clear visuals on a vehicle’s condition in

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14:31

Low-Key, High-Impact: Sales Follow-Up Tactics That...

Dealer Talk With Jen Suzuki ·

2025/06/16

In this episode of Dealer Talk with Jen Suzuki, we're diving into one of the most powerful, underrated strategies for breaking through the noise in today’s sales landscape: using GIFs and memes in your follow-up. If your internet leads keep ghosting you, you’re not alone—and you’re not helpless. Jen shares how she coaches dealerships to inject low-pressure, fun, and memorable energy into their messaging with visual media. You'll hear real-world examples and get a framework for building your own “GIF

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09:25

Text Like You Mean It: Crafting Follow-Ups That...

Dealer Talk With Jen Suzuki ·

2025/06/09

Tired of sending dead-end follow-up texts that get ignored? In this episode of Dealer Talk with Jen Suzuki, we dive into the exact words, tactics, and mindset shifts you need to revive ghosted leads and get customers talking again. Jen breaks down real-world follow-up strategies straight from her dealership coaching sessions—no fluff, just proven scripts that get opens, responses, and appointments. Whether you're texting, emailing, or voice dropping, this episode gives you a playbook to level up

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20:25

10 Ways to Get More Appointments — Flood Your...

Dealer Talk With Jen Suzuki ·

2025/06/03

Is your showroom traffic feeling light lately? You're not alone—and more importantly, you're not stuck. In this episode, Jennifer Suzuki breaks down 10 real, practical ways to get more people through your doors right now. Whether you're in sales or BDC, these aren’t theory-based ideas—they're street-tested tactics from dealerships doing it daily. Jen shares what’s working across top stores, including strategies for leveraging your sold database, sending custom videos, and tapping into heat-up lists

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36:44

AI That Moves Metal: Lance Schafer on Faster, Smarter...

Dealer Talk With Jen Suzuki ·

2025/05/18

AI is no longer a “nice-to-have”—it’s a game-changer for dealerships that want to win in today’s competitive market. In this episode of Dealer Talk with Jen Suzuki, I sit down with Lance Schafer, General Manager of Product and Technology at LotLinx, who’s been leading the charge in applying machine learning to the core areas where dealers often struggle most: inventory management, pricing, and customer experience. Lance breaks down how traditional dealership strategies—like pricing based on gut

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26:52

Inside the Mind of a Modern Automotive CEO: A...

Dealer Talk With Jen Suzuki ·

2025/05/12

In this rare and powerful episode, I sit down with Randy Parker, CEO of Hyundai and Genesis Motor North America, one of the most progressive and people-first leaders in the automotive industry—and head of the third largest automaker in the world. We dive into the state of retail automotive, how Hyundai and Genesis are breaking records, and why Randy’s leadership style has made him a dealer favorite (IMO) across the country. We talk tariffs, US production, economic development, and electrification

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13:50

Your CRM Is a CLOSER! It’s Your Memory. Your Proof....

Dealer Talk With Jen Suzuki ·

2025/05/04

Ever had a customer walk in, get chased for months, and your team still greets them like it’s Day One? Yikes. In this episode of Dealer Talk with Jen Suzuki, we’re calling out the CRM habits that are quietly killing your deals—and showing you how to fix them. Jen breaks down how internal notes create smooth BDC-to-sales handoffs, how to log objections and buying triggers that actually close, and why skipping CRM updates might be why your customer disappeared. If you want loyal buyers and not just

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33:03

Pitching Loyalty: How Ken Hicks, Dealer & Partner of...

Dealer Talk With Jen Suzuki ·

2025/05/04

This episode is all about solving real dealership problems—right from the service lane. I sit down with my longtime friend and mentor, Ken Hicks, Dealer Principal at Rivera Toyota and Mariano Rivera Honda, who shares how he tackled major fixed ops pain points by building his own software—Retention 360—a tool designed to drive loyalty, increase service-to-sales conversions, and help advisors win. > https://retention360.info/ Ken started as a salesperson and rose to become a partner alongside Yankees

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39:53

Service Advisors Reimagined: Andy Wright on Vinart’s...

Dealer Talk With Jen Suzuki ·

2025/05/04

What happens when a dealership fully commits to reinventing its service department? In this episode, Jennifer Suzuki chats with Andy Wright, Managing Partner at Vinart Dealerships, located just an hour from both Philly and NYC. Andy reveals how his team is solving the biggest challenges in fixed ops — from inconsistent traffic to advisor overload — by building innovative support teams and reshaping benchmarks. You’ll hear how they: Took appointment setting off the advisor’s plate and built a

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21:33

Appointment No Show? No Sale. Boost Your Appointments...

Dealer Talk With Jen Suzuki ·

2025/04/21

You did the hard part. Now finish strong. You led the call with value. You gave them confidence in you. But if you’re not setting the appointment—you’re leaving money behind. This episode is a deep dive into how to confidently sell the appointment, lock in commitment, and increase your show rate with real-world strategies I teach live every week in my dealership classes. Here’s what you’ll learn: How to roll into the appointment ask without sounding pushy Why “What time is good for you?” is

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23:37

How to Instantly Build Trust and Credibility with...

Dealer Talk With Jen Suzuki ·

2025/04/21

In this episode, I share one of my biggest secret weapons for converting more Internet leads — selling yourself first. It's not about hard selling the car; it's about showing the value in doing business with you and your dealership. I dive deep into tactical strategies for prepping before the first call, leveraging past customer history, using community connections, and showcasing dealership value the right way — with real-world examples from inside the showroom. You'll learn how to position

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20:06

Helper Vibes Seller Vibes: How to Win the Call in 30...

Dealer Talk With Jen Suzuki ·

2025/04/21

In this episode, I break down one of the most overlooked—but powerful—skills in phone sales: your tonality. It’s not just what you say. It’s how you say it. I share how I intentionally changed my voice, volume, and energy over time to sound more exciting, engaging, and attractive to buyers—and how you can do the same. We dive deep into why first impressions, tonal shifts, and “helper vibes” are what pull people into real conversations and help you move leads into the buying cycle fast. This episode

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25:04

Stand Out or Miss Out: Real Talk on Email, Video, and...

Dealer Talk With Jen Suzuki ·

2025/04/08

Staying hyper-focused on internet lead handling... In this episode, I break down how to actually improve your follow-up process so you win more customers—starting with your emails, videos, and mindset. Let’s face it: most emails still look like outdated templates, and subject lines that scream “dealership” get ignored. I’m showing you how to change that. I walk through my current process using ChatGPT to write custom, engaging subject lines and value-based messages that feel like they were made just

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255 results

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