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PODCAST

The VineDown with Emily Smith

Join Emily Smith on The Weekly VineDown, a weekly video podcast dedicated to professionals in the higher education sector. In this series, Emily engages in candid discussions with leaders and influencers in higher ed, delving into the latest trends, challenges, and innovations shaping the academic landscape. She also occasionally offers insights and strategies for professional development, making it an essential listen for anyone working in higher education. Tune in to stay informed, inspired, and

education

All Episodes

34:35

Higher Ed Leaders Series | Student Mobility Data with...

The VineDown with Emily Smith ·

2024/01/22

Check out the most recent installation of the VineDown Higher Ed Leaders series where we talked data with Kate Ralston, PhD Director for Enrollment Analytics at the University of Iowa. She shared encouragement that new problems can be solved with the data you likely already have, plus shed light on some valuable insights about student mobility trends. TL/DR on this: smart use of simple data can drive recruitment behaviors and streamline where you're spending your resources. Check out this

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47:03

Professional Development Series | Prospect Management

The VineDown with Emily Smith ·

2024/01/15

On this week's VineDown, Emily hosted a part 2 of one of our favorite topics: prospect management. CollegeVine CEO Zack Perkins also joined in on the fun to talk about how he thinks about prospect management and how it relates to what we do at CollegeVine.For those of you who missed our first show on this topic in December, the prospect management framework Emily and Zack chatted about this week describes how to identify and cultivate relationships with best-fit students early on in their

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44:42

Higher Ed Leaders Series | Prospect Management with...

The VineDown with Emily Smith ·

2023/12/18

On this episode of our Higher Ed Leaders series, Emily was joined by Joel Bauman, Senior Vice President of Enrollment at Duquesne University to chat about some basics of prospect management.The pair covered topics such as how to identify best-fit students and how to cultivate real relationships with your top prospects. The prospect management framework they highlighted focuses on recruiting students with a high affinity towards our institution rather than spending all of your resources on a

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43:03

Higher Ed Leaders Series | Winter Recruiting Tips...

The VineDown with Emily Smith ·

2023/12/11

This week we kicked off our Higher Ed Leaders series with Towson University VP of Enrollment Management, Dr. Boyd A. Bradshaw! In this episode host Emily Smith and Dr. Bradshaw chat about enrollment goals, resource management, and what should be on the minds of enrollment leaders during the winter holiday season.

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38:53

Handling the Heat in Tough Conversations

The VineDown with Emily Smith ·

2023/12/05

This week, host Emily Smith got real for a session about handling difficult conversations. Check out this recording for a look at types of conflict, the physiology of stress, and what you can do to handle tough situations with ease. Whether you spend your days chatting with parents who are upset their student wasn't accepted to your school or giving feedback to your colleagues, this webinar will provide you with actionable tips you can use every week.You can access this episode's slide deck

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44:56

Professional Development Series | Elevate Your...

The VineDown with Emily Smith ·

2023/11/20

Reaching students in a meaningful way isn't easy.Join Emily Smith and Mickey Baines in this recording of our VineDown from November 16, 2023 to learn more about optimizing your communication to prospective students. In this video, they talk about high level strategy, and also provide some more nuanced and useful tips your team can implement now to improve the way you and your team build connections with students.You'll learn some actionable insights and get access to a take-away exercise

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44:36

Optimizing Email in your Comm Flow

The VineDown with Emily Smith ·

2023/11/13

In this week's VineDown, Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketingDespite many early predictions of the demise of email as a channel, it can still be a viable platform to reach students and parents who are researching higher

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43:53

Future Proofing Admissions

The VineDown with Emily Smith ·

2023/11/06

This week VineDown host Emily Smith was joined by Williams College Associate Director of Admissions Kate Heekin to chat about overcoming the current and upcoming challenges that admissions teams are facing.The pair offered tips and insights about leveraging tech, software, and other efficiencies to overcome very real difficulties like the Search Cliff, demographic cliff, and the ongoing exodus of admissions officers. The key takeaway?There are three questions admissions teams should ask

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35:12

Professional Development Series | Talk Less, Say...

The VineDown with Emily Smith ·

2023/10/30

This week, Emily Smith and Jason McNair-Faulk kicked off the first in a series of professional development chats.This series will take a look into how admissions teams can borrow tricks from the sales playbook to improve their game.On this episode, the pair jumped into a deep-dive session on making admissions talks more effective. Armed with decades of experience, our hosts have plenty of knowledge about building real connections and ensuring meaningful discussions.Check it out for tips on

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43:03

Making the Most of Travel Season

The VineDown with Emily Smith ·

2023/10/16

This week, CollegeVine's own Jason McNair-Faulk, joined host Emily Smith to chat about admissions and recruitment travel. Jason is a former Dean of Admissions with over 20 years of experience in K-12, Higher Ed, and EdTech.The pair provided some actionable tips you can take along with you as you pack up your suitcase this Fall. They dove into topics about preparation before travel, taking care of yourself during travel, and how best to follow-up with prospects post-travel.Whether you're an

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33:06

Maximizing Fall Recruitment

The VineDown with Emily Smith ·

2023/10/02

On this week's VineDown, host Emily Smith outlines some (actually) actionable activities your team can take on to maximize your Fall recruitment efforts. Emily provides tips related to applications, communication, operations, and travel that you can implement now to make this recruiting season more effective and efficient.

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46:13

2023 - The Worst Performing Year in the History of...

The VineDown with Emily Smith ·

2023/09/11

CollegeVine Co-Founder Vinay Bhaskara joined our host Emily Smith this week to look into the recent decline in the performance of search in college recruiting.Watch below to check out recent search funnel data, the reasons why search is becoming less effective, and what you can do about it. If you would like to check out the full report, you can download it at: go.collegevine.com/2023-search-report

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41:09

Student Enrollment Survey Data

The VineDown with Emily Smith ·

2023/08/21

This week, VineDown host Emily Smith was joined by Vinay Bhaskara to chat about our enrollment survey of over 12,000 students. Our survey dove into the various factors that play into the college decision process for students and which of those factors influence them the most. Tune in for some tips about how you can use these insights to improve your recruitment strategy.

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42:56

The Intersection of Affirmative Action and Summer Melt

The VineDown with Emily Smith ·

2023/07/31

This week, VineDown host Emily Smith chatted with a few friends close to home: CollegeVine team members Vinay Bhaskara, José Mallabo, and Jason McNair-Faulk. The group spent some time discussing summer melt, especially among students of color, and how the phenomenon is interacting with recent changes to race-conscious admissions.

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51:27

Building a Diverse Class with the Student Environment...

The VineDown with Emily Smith ·

2023/07/24

This week, webinar host Emily Smith was joined by a few friends to chat about what's happening with race conscious admissions. The panel talked about what the end of race-conscious means for colleges, and how institutions can use CollegeVine to continue building a diverse class. Specifically, the group honed in on a new free tool that colleges can use on the platform: the Student Environment Explorer. This tool allows colleges to explore the academic and ethnic makeup of different areas in

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