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PODCAST

The VineDown with Emily Smith

Join Emily Smith on The Weekly VineDown, a weekly video podcast dedicated to professionals in the higher education sector. In this series, Emily engages in candid discussions with leaders and influencers in higher ed, delving into the latest trends, challenges, and innovations shaping the academic landscape. She also occasionally offers insights and strategies for professional development, making it an essential listen for anyone working in higher education. Tune in to stay informed, inspired, and

education

All Episodes

00:46:48

From First-Gen Student to Enrollment Leader: Shawana...

The VineDown with Emily Smith ·

2025/10/14

What happens when a first-generation college student grows up to lead enrollment at a major university?In this episode of The VineDown, Emily Smith sits down with Shawana Singletary, Assistant Vice President and Chief Enrollment Officer at Adelphi University. Drawing from her own journey (from working double shifts to pay tuition, to leading admissions and enrollment strategy) Shawana shares how her experiences fuel her vision for equity, belonging, and innovation in higher ed.We cover:- Why “assume

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00:45:46

The Truth About Independent Counselors: Yvonne...

The VineDown with Emily Smith ·

2025/09/30

What does it really mean to put students first in the college admissions process?In this episode of The VineDown, Emily Smith sits down with Yvonne Espinoza, CEP, nationally recognized counselor, City of Austin Women’s Hall of Fame inductee, and founder of YESpi College Counseling. After 19 years serving Title I and alternative schools in Austin, Yvonne launched her own independent practice to keep doing what she loves most: helping students find their authentic voice and real college fit.We

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00:33:49

What Families Get Wrong About College Admissions with...

The VineDown with Emily Smith ·

2025/09/16

Families obsess over “dream schools.” Colleges obsess over rankings and yield. Somewhere in between, the real truth about admissions gets lost.In this episode of The VineDown, I sit down (again!) with bestselling author and higher ed strategist Jeff Selingo to cut through the myths and talk candidly about what really drives admissions decisions today.Jeff has spent decades reporting on higher education, embedding inside admissions offices for his book Who Gets In and Why, and now challenging

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00:38:37

Paid Internships for All: Provost Joe Hartman on How...

The VineDown with Emily Smith ·

2025/08/06

What happens when universities stop thinking of “student experience” as a buzzword and start treating it like an outcome-driven mission?In this episode of The Vinedown, host Emily Smith sits down with Joe Hartman, Provost and Vice Chancellor for Academic and Student Affairs at UMass Lowell, to explore how his university reimagined student success by breaking down longstanding silos between academics, student life, and career services.Drawing on insights from employer feedback and research-backed

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00:35:01

Enrollment Funnels Are Bloated. Here’s How Wayne...

The VineDown with Emily Smith ·

2025/07/22

What if the secret to enrollment success isn’t about bigger funnels, but about smaller friction?In this episode of the Vine Down, I chat with Kevin Halle, VP of Enrollment Management at Wayne State College: a public institution serving a student body that’s nearly 50% first-gen. Kevin breaks down how Wayne State has not only grown enrollment significantly over the past decade but maintained a uniquely personal touch while doing it.We dive into the common “scary friction” points first-gen students

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00:43:26

Why Your AI Strategy Matters More Than Ever – Dan...

The VineDown with Emily Smith ·

2025/07/08

In this episode, Emily Smith sits down with Dan Garcia, VP of Enrollment Management at the University of New Mexico, to unpack the realities and anxieties around adopting AI in enrollment and retention strategies.Dan gets candid about shifting from if to how to use AI, the outdated tactics to abandon, and the core enrollment fundamentals he’ll never give up. He shares practical strategies for addressing your team’s fears about new tech, increasing cross-campus buy-in, and why human connection

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00:41:01

Why Colleges Get Retention Wrong: A Radical Rethink...

The VineDown with Emily Smith ·

2025/06/24

If your institution treats student recruitment separately from retention, you’re missing a critical connection.On this episode of The Vinedown, Emily Smith speaks with Katie Condon, Vice President of Enrollment Management at Eastern Michigan University. Katie draws from her own experiences as a first-generation college student to explain why student retention begins from the very first interaction with recruitment, and why that matters deeply to the health of any institution.Katie shares powerful

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00:40:47

The Hidden Cost of AI Ambiguity: How Colleges are...

The VineDown with Emily Smith ·

2025/04/29

Colleges are stuck sending mixed messages about AI—and students are paying the price.Emily Pacheco, Associate Director at Case Western Reserve and founder of the AI in College Admissions (AICA) group, joins Emily Smith on The Vinedown to break down how the absence of clear AI policies in college admissions is quietly damaging student belonging, creativity, and authenticity.In this conversation, you’ll discover:Why unclear AI guidelines fuel anxiety, shame, and uncertainty in students.How outdated AI

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00:51:56

Enrollment’s Data Reckoning: Why Most Colleges Are...

The VineDown with Emily Smith ·

2025/04/15

Enrollment leaders, listen up—it’s time to confront an uncomfortable truth: colleges stuck in old models of recruitment and data management risk falling dangerously behind.In this eye-opening episode, Emily Smith sits down with David Burge, VP of Enrollment Management at George Mason University, to unpack the critical issues facing higher education enrollment today. From the limitations of traditional selectivity metrics, to the hidden potential of transfer and community college populations, David

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00:42:04

How Regional Publics Can Thrive by Breaking the...

The VineDown with Emily Smith ·

2025/03/19

In this episode, Emily Smith sits down with Reggie Hill, Vice Chancellor for Strategic Enrollment at the University of Missouri, St. Louis. They discuss innovative approaches to recruitment at regional public universities, building community partnerships, and adapting to changing enrollment landscapes in higher education.TIMESTAMPS: 0:00 Introduction & UMSL's Institutional Context 3:08 Balancing Local Service with National Reach 7:38 Building Strategic Community Relationships 10:35 Creating

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00:43:25

Enrollment on a Hunger Strike: Heath Einstein on...

The VineDown with Emily Smith ·

2025/03/12

In the latest episode of The VineDown, Heath Einstein, the Vice Provost for Enrollment Management at Texas Christian University, reflects on the evolving challenges and responsibilities we face in higher education today.

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00:41:47

How To Be Zen When Everything Goes Up In Flames, with...

The VineDown with Emily Smith ·

2025/03/05

In this episode, Emily sits down with Sean Whitten, Director of Strategic Partnerships at SMU in Dallas, to explore workplace psychology, emotional wellbeing, and managing stress in higher education. They dive into the neuroscience behind our stress responses, tactics for maintaining emotional health during workplace conflicts, and practical strategies for avoiding burnout. Throughout their conversation, Sean and Emily share personal experiences and insights about creating psychological safety,

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00:36:21

Where the Future of Higher Ed is Going, with Jeff...

The VineDown with Emily Smith ·

2025/02/05

Higher Ed expert Jeff Selingo (former Chronicle of Higher Education editor) joins The Vinedown to discuss the future of colleges in 2025 and beyond. Will two dozen colleges close this year? What separates surviving institutions from truly thriving ones?In this episode, we dive deep into: - Which colleges are just "limping along" vs innovating for the future - How AI might transform college administration (not just classrooms) - The surprising future of enrollment management - Creating

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00:43:32

Letting Go of the Edge: Why Colleges Fear (But Need)...

The VineDown with Emily Smith ·

2025/01/22

For years, colleges have been navigating technological change. Many institutions today KNOW they need to embrace new technology, but they remain tightly gripped to familiar processes.In this conversation, Adam Park, the CEO of Softdoc, gives candid insight into why this happens. It's not just about resistance to change – it's deeper than that. It's about institutional trauma from past failed projects, about departments that have weathered storms together and developed protective

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00:31:48

The Art and Science of Swag in Enrollment Marketing

The VineDown with Emily Smith ·

2025/01/15

Enrollment marketing may not seem like the most glamorous aspect of higher education, but for PJ Woolston, Vice Chancellor for Enrollment Management at IU Indianapolis, it’s an art form. During our recent conversation on The Vinedown, PJ shared insights into the role of swag (yes, swag!) in creating memorable and lasting connections with prospective students. From thoughtful giveaways to bridging guidance gaps, PJ’s approach goes beyond the surface, delivering practical strategies with a human

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00:31:48

The Art and Science of Swag in Enrollment Marketing

The VineDown with Emily Smith ·

2025/01/15

Enrollment marketing may not seem like the most glamorous aspect of higher education, but for PJ Woolston, Vice Chancellor for Enrollment Management at IU Indianapolis, it’s an art form. During our recent conversation on The Vinedown, PJ shared insights into the role of swag (yes, swag!) in creating memorable and lasting connections with prospective students. From thoughtful giveaways to bridging guidance gaps, PJ’s approach goes beyond the surface, delivering practical strategies with a human

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00:44:20

Human-Centered AI: Key Insights From Gene Chao

The VineDown with Emily Smith ·

2024/12/18

In this week’s episode of VineDown, I am joined by Gene Chao, a leader in digital transformation and the founder of GenReventures. Our discussion spans AI's evolving role, the importance of human-machine collaboration, and how organizations can embrace technology without losing the human touch.

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00:39:42

Back to Basics: What One Enrollment Leader Learned...

The VineDown with Emily Smith ·

2024/12/11

Sometimes, leadership means stepping into your team’s shoes to see how you can improve your team from the bottom-up. Dr. Brent Gage, Associate Vice President of Enrollment Management and Strategy at the University of Iowa, recently returned to the recruitment trail after a decade-long break. When unexpected staffing changes left his team short-handed this fall, Brent hit the road, attending college fairs and high school visits in Ohio. What he discovered there challenged his assumptions about

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00:45:17

Rethinking College Admissions: Rick Clark on AI,...

The VineDown with Emily Smith ·

2024/12/04

Modern admissions offices are facing a paradox. As processes become more automated, how do they hold onto authentic human connection?Rick Clark, Executive Director of Strategic Student Access at Georgia Tech, isn’t just asking that question—he’s answering it. With over two decades of experience in admissions and a reputation as a truth-teller in higher ed, Rick is finding ways to embrace AI while championing the stories, relationships, and human moments that define the college admissions

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00:44:56

The Digital Counselor Next Door: AI's Urgent Role in...

The VineDown with Emily Smith ·

2024/11/20

Traditional college counseling isn’t keeping up with today’s digital-first students.Jeff Neill, Director of College Counseling at Graded - The American School in São Paulo, is using AI to make counseling more effective. By handling routine tasks, AI frees up Jeff’s time to connect more deeply with his students. And for Jeff, it’s not just about saving time; it’s about giving students a new kind of support that’s always there when they need it.

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