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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

18:30

E160 – Why You Should Always Question Data

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/07/12

Dave isn't quite sure how he came across this thread on Twitter but lucky for us he did. Here is the thread that promoted Louisville over Florida State and other ACC schools. What jumped out to him was that someone had picked 2014 as the starting year for the graphic. Why 2014? This was posted in 2020 so why not go back one recruiting class (4 years) or a decade (10 years). Why did they pick 2014? There must be some motive and data that skews in favor of Louisville with that date right? And

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40:26

E159 – Leadership & Teams W/ Mark Barrera

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/07/05

Marketing Leadership With Mark Barrera The final episode of our Leadership Series has the guys digging into running an agency vs. consulting vs. leading an in-house team. The conversation of course also digs into tips and ways to better manage remote teams as 2020 has changed how teams work together among a host of other topics. Leadership Series Guests & Episodes Building and Hiring Digital Teams W/ Sean McGinnisManaging Marketing Teams W/ Lauren VaccarelloLeadership & Growth

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43:36

E158 – Leadership & Growth W/ Amanda Orson

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/06/28

In this 3rd episode of the Leadership Series we are joined by Amanda Orson. She has been involved in affiliate marketing, SEO, growth marketing and much more. Her background is likely quite unique and her insights from it can help all of us be better managers, leaders and people (so says Dave!). Military, Firefighting & EMT Background From leadership, following, and training what has she taken away from them? Anything good? Anything bad? The answer is a bit complicated and best answered

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43:17

E157 – Managing Marketing Teams W/ Lauren Vaccarello

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/06/24

As we continued the Leadership Series we were joined by the CMO of Talend, Lauren Vaccarello who has also been at Salesforce, AdRoll, Box and many other small and large companies. Early PPC and Bid Gapping Dave prods Lauren a bit to go down memory lane to talk about GoTo, Overture and bid gapping. Back when CPCs were $0.15 to $0.20 and no more than $1.00. For more on the history of paid search check out our episode with Jim Banks. Leadership Series Guests & Episodes Building and

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38:01

E156 – Building and Hiring Digital Teams W/ Sean...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/06/21

Hiring and Building Digital Teams The first of the Leadership Series episodes was with long time friend Sean McGinnis. His background is diverse as are the industries he has worked in. The episode touches on a number of leadership topics but our goal was to really focus in on hiring and building digital marketing teams. Note: we had echo/background sound as we started to try and record. We made a ton of changes and thought we had fixed it. A few weeks later as we edited and reviewed the

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3:00

E155 – Leadership Series

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/06/19

Leadership Podcast Series Just over a year ago we did a 100th Episode Series where we talked to 5 great guests about various digital marketing channels and how they have evolved over the past 20+ years. This year we thought we would do a similar series but instead focus on something more "practical" to our listeners. So the next few episodes are going to be some great talks, a bit longer than our normal episodes but each one is really going to focus on a situation and leadership. We hope

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24:35

E154 – Signs That You Need to Audit Your Lead Process

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/06/14

Kicked off by Mat and his story of a leaking roof starts off the episode with a perfect example that just happened in recent weeks. Dave also had some water issues this year where he had trouble getting not the Marketing -> Sales handshake to work but just a good overall follow up experience. Dave then digs into a Memorial Day Test that was the initial test that spurred this episode. To those four landscaping companies that were part of the test and the 2 that responded. Thank you! Also

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23:31

E153 – Tips on How to Batch Content at Scale

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/06/07

While we started this project almost a year ago or so it has taken some turns and twists and a major change to the Business of Digital YouTube channel. While you might not be thinking about creating 120 or 150 videos for your podcast, you might use some of the thought process and lessons learned to apply to scaling your social media posts, content for your blog or even meta descriptions for 1,000 products. In the end this episode is not really about just creating videos at scale but the

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31:15

E152 – URL Best Practices With Rob Woods

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/05/31

The TL/DR is this: Really plan out your URLs and where you think they will be in the next 5+ years if at all possible. The goal is to future proof your URLs so that redirect, 404 and lots of other common issues simply aren't problems in the years to come. URL Guide and Rules Whenever possible the following guidelines should be followed: Use dashes (-) and not underscores (_) to bridge one word to anotherCorrect: /sun-round/Not Correct: /sun_round/Refrain from using stop words like

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18:59

E151 – MDMC & Tools for Leveraging Google Search...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/05/24

As most conferences either postpone or outright cancel, MDMC went the other route that a few have gone - full virtual. Some quick info about the conference: FREE LIVE 2-day virtual summitWednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers.Cost: Free MDMC20 On-Demand Digital Experienceis a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for

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21:27

E150 – Keyword Tools for Trends and Shopping

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/05/17

Tools to Find Keyword Trends and Shopping Keywords If you are in an industry that is changing (that should be most of us) due to seasons, technology, COVID-19 or just because nothing stays the same there is a need for tools like these. So while some of the tools and examples we cover in the episode focus a bit on shopping and e-commerce don't skip this episode. Overall these tools can help anyone that is launching a product, expanding into a market, expanding into a new geography or just to

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22:27

E149 – Why Every Business Needs a Community

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/05/10

Building & Supporting Communities Mat starts us off with a story about a local business that after 30 some years is back. Even after some 30 years they had fans and a community waiting for them and since opening last year have only grown that "family" of supporters. How are they building this "family" or community? They are doing it online and offline with social media, email, interacting with those that visit their store and in any way they can. How are You Growing Your

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18:51

E148 – Why You Should Conduct a Post-Mortem After...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/05/03

So for those that don't know what a Post-Mortem is, here is a quick explanation: After you launch a site update, new product, at the end of a quarter or basically at any point you have a team that worked on something or together sit down. The goal is to break down processes and how teams/people worked together to figure out how to be better, faster, and more efficient in the future. 4 Key Steps to Running a Post-Mortem Set Expectations EarlyDiscuss What Went WellDiscuss What Needs

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23:14

E147 – Tips for Hiring an SEO

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/04/26

While talk prior to us recording this episode was focused around a video that Google put out we instead focused on all the other things you should worry about when hiring an SEO. Think of this as a starting point to a Guide to Hiring an SEO. There is much more you should worry about than what we cover here but the questions and conversation we have should help you before you hire your next SEO Specialist, SEO Strategist, SEO Manager and even an SEO Director. What to look for in a possible SEO

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29:09

E146 – Live Streaming Tips W/ Stephanie Liu

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/04/19

Live Streaming & Video Summit Session Tips W/ Stephanie Liu Join Stephanie Liu as she digs into all of her tips and tricks to help newbies and veterans improve their video skills. We will talk about live streaming but also how to improve your virtual conference sessions and every day video Zoom sessions. How to start live streaming We of course started at the beginning - what is the most basic gear, software and preparation that people need to do. There are of course various levels

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19:37

E145 – Why UX & UI Matter

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/04/12

This episode like many is because so often things online (and offline) are setup to be harder than they should. When solving problems there are often are many ways but very often the solution causes more problems than it fixes. People cant find something on a web site? Create a mega menu.Lots of Categories? Show none in the menu.Have a big menu? Dont include the search functionality.Move from sit down to take out only restaurant. Fail to plan for lines.Build a beautiful and clean website. People

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21:03

E144 – Personal Development & Training

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/04/05

While you may or may not have some free time right now there are still a ton of resources here for you to use to improve your skills in the future. If you missed our episode with Aleyda where we dug into a number of tools and ways to work remote you should check that out too. From online coding, learning SQL, data science, writing classes or get certified for Google Analytics and Google Ads. So if you have downtime take a look at these or others and even if you are currently working normal hours

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29:45

E143 – Local Business Guide to Staying in Business...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/03/29

In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn't the full outline but does cover 10 important points made during the episode. Understand that things have changed, and be willing to adapt and do new things. You may have to do some things that are outside your comfort level or that are new to you, but these are things that can save your business.Making customers and employees feel

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32:05

E142 – Tips for the Remote Work Life w/ Aleyda Solis

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/03/22

Taking advantage of Aleyda's lack of a travel schedule, her past two years starting and working on Remoters.net and her life as remoter/work from home type the past 7+ years we thought she was the perfect guest to dig into this topic. She also just posted a Work from Home Worker Checklist (link below) for those working remotely from home for the first time that newbies to this way of working (Matt & Dave both have been remote/WFH for many years now too). Remote Work Resources 13 Ways

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24:19

E141 – Business Photoshoot Tips

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/03/15

Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team using a phone or up your game and have a good camera on hand in the building. Here are some more quick tips: Lighting - do make sure that you have overhead and maybe support lighting to make sure you can see the person or product.Background - Have a consistent background if possible. If you have a logo or

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200 results

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