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PODCAST

Inside Marketing with MarketSurge

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who"s helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business

business marketing

All Episodes

37:52

How Neil Twa Built 8-Figure Amazon Brands (And Helps...

Inside Marketing with MarketSurge ·

2025/08/24

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Neil Twa, CEO & Co-founder of Voltage Holdings and one of the leading voices in the Amazon FBA ecosystem. With over 12 brands, eight-figure exits, and 1,000+ sellers coached, Neil unpacks what it really takes to build and scale a profitable Amazon business in today’s market.💡 What You’ll Learn:• Neil’s journey from IBM to eCommerce mogul• How to build multi-channel income streams engineered for exit• The

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37:49

Data Isn’t Boring — How Matt & Andrew Make Analytics...

Inside Marketing with MarketSurge ·

2025/08/21

In this episode of Inside Marketing with MarketSurge, I sit down with Matt and Andrew, co-founders and hosts of Digital After Dark—a podcast born from late-night chats on digital analytics, data strategy, and tech trends. What began as friendly war stories grew into a vibrant community where practitioners debate, share, and stay ahead of the digital curve.💡 What You’ll Learn:• The Origin Story of Digital After Dark – How late-night inspiration + an Adobe Summit podcast kit launched a show•

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32:49

The 10 Pillars Every CPG & Beverage Brand Needs to...

Inside Marketing with MarketSurge ·

2025/08/18

In this episode of Inside Marketing with MarketSurge, we sit down with Debbie Wildrick — the Queen of Beverages. With 30+ years of experience across giants like 7-Eleven and Tropicana plus advising hundreds of startups, Debbie shares her 10 Pillars Framework for building successful CPG and beverage brands.Whether you’re launching your first product or scaling an established brand, this is a masterclass in product-market fit, storytelling, and execution that you don’t want to miss.💡 What

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24:56

From Tax Accountant to SEO Pro: Ellie McIntyre on AI,...

Inside Marketing with MarketSurge ·

2025/08/13

In this episode of Inside Marketing with MarketSurge, Reed sits down with Ellie McIntyre — a data-driven marketer, AI enthusiast, and host of The Conversion Zoo Podcast. From her early days as a tax accountant to building a thriving SEO and content marketing business, Ellie shares how she found her niche helping accountants and technical industries grow with clarity and strategy.💡 What You’ll Learn:• From Tax to Traffic – How Ellie transitioned from corporate accounting to running her own

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36:53

What If Stock Charts Were a Workout? Andy...

Inside Marketing with MarketSurge ·

2025/08/07

🚀 Inside Marketing with MarketSurge is back — and today we’re diving into the wildly creative world where Wall Street meets workouts.I’m joined by Andy Schroepfer — a former Goldman Sachs analyst, hedge fund manager, and founder who’s now shaking up financial literacy with immersive, gamified experiences that make investing as engaging as hitting the gym.From coining the term “Immersive Wealth Experience” to creating Stocks on Bikes (yes, a treadmill workout driven by real-time stock

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29:49

When “Why Not?” Beats “Why?”—A Leadership Talk with...

Inside Marketing with MarketSurge ·

2025/08/05

Stacey Gonzalez traded her role as a school administrator for a bold new path: coaching leaders through Unlock, where behavioral science, brand strategy, and human design collide to help you stand out—and stay grounded. In this episode of Inside Marketing with MarketSurge, Reed Hansen and Stacey dig into:The beachside moment that sparked her shift from education to entrepreneurshipHer down-to-earth approach for starting real conversations on LinkedInWhy smart vulnerability can forge

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32:50

How Ryan Caracciolo of Striventa Wins Online in 2025:...

Inside Marketing with MarketSurge ·

2025/08/01

Join Reed Hansen, Chief Growth Officer at MarketSurge, for an in-depth conversation with Ryan Caracciolo, Founder and CEO of Trita—a data-backed, story-driven digital growth agency that’s driven millions in revenue for over 250 businesses. 🎥 In this clip, Ryan and Reed explore:00:00 – Welcome & intros01:15 – What “winning online” really means in 202503:40 – Is SEO dead in the age of AI?08:05 – Building trust with story-driven content vs. generic posts12:30 – Balancing AI-generated

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36:27

From AI Layoffs to Digital Detox: Navigating Privacy...

Inside Marketing with MarketSurge ·

2025/07/24

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Billy Collins—US Commercial Lead at Eidra and a certified PMP & CSM—to tackle today’s hottest marketing and tech topics and share his blueprint for scaling customer success.💡 What You’ll Learn:• AI & the Future of Work: Why transparency matters when companies “restructure” with bots—and how critical thinking turns AI from threat to superpower• Digital Detox for Teens: Surprising insights from high-end

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34:23

Future-Proof UX: How AI Supercharges User Research...

Inside Marketing with MarketSurge ·

2025/07/22

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Nick Cawthon—UX & Product Design Lead at Gage.io and a veteran digital-agency strategist whose decade of experience in user research and AI-powered workflows has helped startups and enterprises alike turn complex tools into intuitive experiences.💡 What You’ll Learn:• AI-Enhanced UX Research: How Nick uses custom language models to generate interview guides, recruit criteria, and data summaries in minutes•

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35:06

Turning Face-to-Face into ROI: Inside Experiential...

Inside Marketing with MarketSurge ·

2025/07/17

In this podcast, we’ll break down how Polaris Brand Promotions’ experiential marketing approach helps you create unforgettable brand experiences that drive sales, measure in-person ROI with data-driven recaps, and scale your events nationwide without losing quality — all without overwhelm or logistical headaches.💡 What You’ll Learn:• Experiential Marketing Overview – What it is and how it works• ROI Metrics – How to track sales, engagement, and brand lift from live activations• Ambassador

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26:45

AI Monetization Meltdown & Tech Tides: YouTube’s New...

Inside Marketing with MarketSurge ·

2025/07/14

In this episode, we’ll break down the hottest AI and tech news on Inside Marketing with MarketSurge—so you can anticipate policy changes, spot new revenue opportunities, and safeguard your brand before everyone else does.💡 What You’ll Learn:• YouTube’s new AI monetization rules – how they impact your content strategy• Risks of AI “therapy” bots and what that means for customer trust• The rise of weekly app subscriptions and influencer-driven sales surges• How ChatGPT is reshaping human

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36:20

From Chaos to Control: Jesse Gilmore’s Blueprint for...

Inside Marketing with MarketSurge ·

2025/07/10

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with agency-scaling strategist Jesse Gilmore to uncover how service-based business owners can escape the “trap of success,” find their niche, and build rock-solid systems that drive predictable growth without burnout. Jesse breaks down his five-stage growth model, reveals the must-have tech stack for agencies, and even shares the fictional characters and daily rituals that keep him energized.Key TakeawaysThe Trap of

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12:11

From Likes to Leads: TikTok vs. Facebook vs. Google...

Inside Marketing with MarketSurge ·

2025/07/09

In this video, we’ll break down how choosing the right ad mix—TikTok, Facebook, and Google Ads—helps your photography business capture awareness, nurture leads, and close bookings without chasing vanity metrics. Whether you’re a boutique portrait studio or a full-service wedding photographer, this is for you if you’re ready to scale up your marketing and sales the smart way.💡 What You’ll Learn:• Platform Roles & Stats – Why TikTok builds buzz, Facebook warms leads, and Google converts

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30:14

No Blame, All Ownership: Mastering Leadership...

Inside Marketing with MarketSurge ·

2025/07/04

In this episode, Pamela Stambaugh, Founder & President of Accountability Pays, Inc., dives deep into:• Defining true accountability in leadership and why “being” matters more than “doing”• Turning “soft” people issues into hard data with Harrison Assessments• Dialogue-driven techniques to foster ownership without finger-pointingWhether you’re a CEO, manager, or emerging leader—this is for you if you’re ready to elevate your team’s performance, engagement, and results.💡 What You’ll

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15:49

AI is Eating Marketing Alive — Here’s What You Missed...

Inside Marketing with MarketSurge ·

2025/06/27

Welcome to Inside Marketing with MarketSurge! This week, we’re diving into the wildest shifts happening in the world of marketing, AI, and digital strategy.From Cannes Lions-level AI investments to the death spiral of traditional SEO... from AI-generated ad campaigns that feel soulless to viral controversy over a billboard telling businesses to “Stop Hiring Humans” — this episode covers it ALL.We’re breaking down what’s hype, what’s real, and what actually matters for your business in

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31:07

Why Short Books Close Big Deals: The Skinny Platform...

Inside Marketing with MarketSurge ·

2025/06/19

In this episode of Inside Marketing with MarketSurge, we sit down with Ben Heuertz, co-founder of The Skinny Platform, to explore how their revolutionary 60-minute book format helps entrepreneurs clarify their message, accelerate sales, and build trust — all without ghostwriter dilution.Whether you’re a coach, consultant, or business owner, this is your blueprint for turning your story into your strongest marketing asset.💡 What You’ll Learn:• The origin story behind The Skinny Platform•

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33:08

Todd Steinacher Explains How Farming and Business...

Inside Marketing with MarketSurge ·

2025/06/16

🚜 Ever wonder what agronomics and marketing have in common?In this episode of Inside Marketing with MarketSurge, we sit down with award-winning agronomist Todd Steinacher — founder of Acre Crop and Land and the 2021 International Certified Crop Advisor of the Year — to explore how deep expertise, smart systems, and true coaching create results in both farming and business.💡 What You’ll Learn:• What an agronomist really does and why it matters to every acre• How Todd coaches agronomists to

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35:24

From Burnout to Boldness: Clarity, Confidence &...

Inside Marketing with MarketSurge ·

2025/06/11

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Elizabeth Mahusay — national speaker, bestselling author, and mindset coach — to unpack what it really takes to get out of survival mode and into a life of clarity, direction, and conviction.From teaching high school chemistry to leading national sales teams and launching a speaking empire, Elizabeth shares her journey from burnout and identity loss to building a life rooted in faith and purpose.💡 Whether

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26:45

Stephen Jaye on Reclaiming Your Time: Beating Screen...

Inside Marketing with MarketSurge ·

2025/06/09

In this episode of Inside Marketing with MarketSurge, host Reed Hansen interviews Stephen Jaye, founder of Reclaim Your Time — a transformational program built to help overwhelmed entrepreneurs and professionals break free from screen addiction and reclaim their most valuable asset: their time.If you’ve ever said “I’m too busy” while juggling Slack, email, and TikTok — this episode will hit home. Stephen drops wisdom on building a business (and life) that runs on focus, not frantic

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30:45

From Code to Conversions: Rob Cairns on Web Security,...

Inside Marketing with MarketSurge ·

2025/06/06

From Code to Conversions: Rob Cairns on Web Security, WordPress Wins & Agency Longevity🚀 Ready to secure your site, simplify your strategy, and scale your digital presence?In this episode of Inside Marketing with MarketSurge, we sit down with Rob Cairns, founder of Stunning Digital Marketing and host of the SDM Show — a veteran web developer and digital marketer with over two decades in the game.Whether you’re a small business owner, digital agency, or tech-curious entrepreneur, Rob

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