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PODCAST

Your Marketing Mates

Isabelle Debnam & Liz Ballantyne

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.

business marketing

All Episodes

26:49

S3E9 - Using Google Analytics data to make informed...

Your Marketing Mates ·

2021/09/22

The word “data” can sound a little scary. So let’s start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: Audience - overview of your website traffic and demographic insights Acquisition - how are people getting to your site? Behaviour - understanding where people are navigating throughout your site

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12:15

S3E8 - Why Marketing & Sales are Batman & Robin

Your Marketing Mates ·

2021/09/15

Let’s talk about sales! Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman. In this episode we discuss a helpful sales framework known as SPIN: Situation - gathering information about your customers’ situation Problem - identifying

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11:23

S3E7 - 4 tips for strategic content marketing

Your Marketing Mates ·

2021/09/09

This week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience. As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts. We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy: Have a quarterly

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16:37

S3E6 - Chats with our mate Malcolm Auld: Copywriting...

Your Marketing Mates ·

2021/08/31

Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can. In this episode, we’re chatting with our friend, mentor, and copywriting expert, Malcolm Auld. Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published

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16:09

S3E5 - Social media (Part 2): Paid vs organic content

Your Marketing Mates ·

2021/08/17

Last week we left you in a bit of suspense…but, the wait is over! Part 2 of our social media episode is ready for you to dive into. In our last episode, we spoke about social channel demographics and data (LOTS of data!). This week we are discussing the difference between paid and organic social content - and how you can integrate boosted posts. There are also 5 Core Pillars of Social Media Marketing that are great to keep in your toolkit: Strategy Planning & publishing Listening & engagement

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16:06

S3E4 - Social Media (Part 1): Channel demographics...

Your Marketing Mates ·

2021/08/07

Following on from last week’s channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)… We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It’s important to stay up to date with where your users are and what they want to see, to maximise your marketing activity. PSA: This episode was recorded during lockdown

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19:10

S3E3 - How to craft a channel strategy that actually...

Your Marketing Mates ·

2021/07/31

When it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!? Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers. If you haven’t listened to episodes 1 & 2 of Season 3, we’d

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11:57

S3E2 - The 5 W's of a marketing strategy

Your Marketing Mates ·

2021/07/22

Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it’s your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers. The 5 W's of a marketing strategy are: Why - Business goals and objectives, setting the scene. What - What part do you play? What are you going to measure? What budget? Who - Audience and competitor analysis, SWOT Where - Channels (*Spoiler for next episode*) When -

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15:00

S3E1 - Understanding your audience - do you really...

Your Marketing Mates ·

2021/07/13

Welcome back to Season 3 of Your Marketing Mates! This season we’re doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career. In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. **Spoiler alert** - it involves customer research and persona development. Basically, if you’re treating your

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18:28

S2E14 - Campaign not converting? Don’t panic!

Your Marketing Mates ·

2021/05/29

Hello marketing mates! It’s the last episode of S2 (where has the time gone?!) but don’t stress, we will be back in a few weeks. We wanted to leave you with some tactical, helpful tips you can use to optimise your campaigns if they're not getting the results you're after. First things first, don't panic. Some of what we cover in this episode includes re-evaluating your campaign goals and objectives, audience targeting, your campaign duration, ways to optimise your campaign, measuring customer

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11:43

S2E13 - Resource roundup: The gems of marketing...

Your Marketing Mates ·

2021/05/20

It’s that time again and we’re pumped to share four new resources (each!) with you all. To be honest, we’re surprised we haven’t shared some of these gems with you already. Without further adieu, dive on in and let us know what you think of this week’s resource roundup… Belle’s Resources: Seth Godin’s Blog - Seths.blog Go-to Skincare - gotoskincare.com Rachel Corbett Podschool - podschool.com.au Creative Samba - creativesamba.substack.com Liz’s resources: Gruen (Previously called The Gruen

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15:39

S2E12 - “Strategy Season” & EOFY marketing advice

Your Marketing Mates ·

2021/05/13

May is officially dubbed “strategy season” for those of us in marketing-land, and in the lead up to EOFY there’s no better time than the present to revisit your marketing strategy, goals, customer behaviour and success metrics for the next financial year. As we’ve touched on in our “S1E10 - 4Cs of COVID” episode, the motivators, and behaviour of our customers have changed dramatically in the last financial year, with a lot of people looking for brands who connect with their personal values, make

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13:39

S2E11 - Balance v Burnout: The importance of managing...

Your Marketing Mates ·

2021/05/06

In this week’s episode, we’re talking about burnout - what it is, ways to recognise it and our tried and tested techniques to bring a bit more balance back into your day-to-day. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. If you’re feeling overwhelmed, emotionally drained, and unable to keep up with constant demands, these could be some warning signs for you. Hopefully the mindfulness techniques we've shared in this episode help you to

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07:52

S2E10 - Two handy tools for strengthening your Brand...

Your Marketing Mates ·

2021/05/01

Brand Credibility is all about improving your brand’s reputation and strengthening the trust you have with your customers. If you’re in PR, marketing comms, SEO, or content creation, this week we’re sharing two handy (and free!) tools that we use to create credible, timely, topical content: Google Alerts: google.com.au/alerts SourceBottle: sourcebottle.com ... Do you have any other go-to tools to help create credible content for your brand? Let us know on socials! Instagram - @yourmarketingmates

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10:16

S2E9 - How to set yourself up for new opportunities

Your Marketing Mates ·

2021/04/22

In this episode, we’re chatting about some simple and effective ways you can prepare for a new role. Whether you’re looking for your first marketing job straight out of Uni or wanting to open yourself up to new opportunities, we’ve got you. For those of you early on in you’re career we share practical ways you can showcase your experience to date (Spoiler: LinkedIn is your best job-hunting-wingman) and how to prepare for interviews. For marketers that have been in the industry for a while, we dive

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11:19

S2E8 - Resource roundup: Everything from finance and...

Your Marketing Mates ·

2021/04/17

This week we’re back with a resource roundup, each sharing 5 resources that are currently inspiring us both professionally and personally. From finance and career growth to professional role models and fun, relatable Instagram accounts. Belle’s resource recommendations: The Barefoot Investor (book & audiobook) She’s on the money podcast KIC POD podcast @businesschicks on Instagram The Science of Storytelling, by Will Storr (book) Liz’s resource recommendations: Lean In, by Sheryl Sandberg (book)

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13:37

S2E7 - How to make WIIN-ing YouTube ads

Your Marketing Mates ·

2021/04/10

A lot of you have been asking us for advice on marketing tools and tips, particularly around YouTube and video advertising. You ask we listen mates! We recently did a presentation at Orange Digital on YouTube advertising and in this episode, we’re breaking down our handy ‘WIIN’ framework for creating effective YouTube ads: Woo them in the audition Identify your brand in a natural way Involve your audience with the different elements Next steps - what’s the CTA? The Dior ads we mention in this

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13:06

S2E6 - Part 2: Optimising your LinkedIn profile

Your Marketing Mates ·

2021/03/31

Welcome back for Part 2! Following on from last week’s episode we’re talking about other fun ways to optimise your LinkedIn profile, develop your personal brand and grow your professional network. Some of this includes: Adding audio branding to your bio Personalised URLs Sharing your accomplishments in the Featured section Following trending hashtags Writing your bio and headline We’re keen to hear any additional tips you have for optimising your profile and growing your connections. Please join

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12:29

S2E5 - Part 1: Optimising your LinkedIn profile

Your Marketing Mates ·

2021/03/25

When we sat down to share our tips on improving and optimising our LinkedIn profiles we had so many juicy pieces of advice that we have broken it into a two-part episode. In Part 1 we’re discussing the fundamental parts of your profile that you can start to improve - your name and URL, description, profile photo, and ways to enhance your credibility and awesomeness through skills tests, endorsing, and recommendations. But the most important tip is to have fun while you develop a profile that shares

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15:53

S2E4 - Yikes! I feel like an imposter...

Your Marketing Mates ·

2021/03/18

Ever felt like you’re fooling everyone in the room and one day everyone will figure out you’re a total phony?! This is commonly known as ‘imposter syndrome’ and *spoiler alert* it’s something that people experience at all stages of their career (and life)! This week we are diving headfirst into the deep, dark, uncomfortable depths of imposter syndrome and sharing the warning signs and practical tips for dealing with it. Here are some of the resources we’ve mentioned throughout this episode if you

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