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PODCAST

The Cambridge Marketing Podcast

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

business marketing

All Episodes

32:33

The Museum of Brands - Part 2

The Cambridge Marketing Podcast ·

2025/03/28

In our last episode, we took a tour of the Museum of Brands in London. This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.

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43:08

Exploring the Evolution of Iconic Brands at the...

The Cambridge Marketing Podcast ·

2025/03/20

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond.As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer

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10:07

Opinionated Marketers on: RETRO MARKETING

The Cambridge Marketing Podcast ·

2025/03/18

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

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31:14

Exploring Cultural Nuances in International Marketing...

The Cambridge Marketing Podcast ·

2025/03/14

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape. Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies

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09:28

Opinionated Marketers on: REVIEWS

The Cambridge Marketing Podcast ·

2025/03/10

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

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32:57

Marketing a Festival

The Cambridge Marketing Podcast ·

2025/03/07

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK.

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14:21

Opinionated Marketers on: The Trough of Disillusionment

The Cambridge Marketing Podcast ·

2025/02/26

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

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29:03

Inside the World of Golf's Leading Equipment Brands

The Cambridge Marketing Podcast ·

2025/02/20

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK.Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers.

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31:29

The Future of AI

The Cambridge Marketing Podcast ·

2025/02/14

This week we explore the future of AI with Patrick Hustings, the developer of a new third-party add-in called Ghostwriter.ai.

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31:55

Crisis Communications

The Cambridge Marketing Podcast ·

2025/02/06

This week we look at effective crisis communications strategies with Terry Nicklin.

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09:51

Opinionated Marketers on: TARIFFS

The Cambridge Marketing Podcast ·

2025/02/05

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

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15:32

Opinionated Marketers on: DeepSeek

The Cambridge Marketing Podcast ·

2025/01/29

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

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33:06

The Computer Gaming Industry

The Cambridge Marketing Podcast ·

2025/01/23

Ever wanted to work in the computer gaming industry but not sure how to make it happen?Want to know why marketing in a computer game is irresistible to advertisers? John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.

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14:29

Opinionated Marketers on: SLIME

The Cambridge Marketing Podcast ·

2025/01/21

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.

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17:33

Opinionated Marketers on: SMELLIES

The Cambridge Marketing Podcast ·

2025/01/15

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.

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31:08

Careers

The Cambridge Marketing Podcast ·

2025/01/13

As we start 2025, this episode is dedicated to Career Development. Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers.

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13:07

Opinionated Marketers on: 2024

The Cambridge Marketing Podcast ·

2024/12/18

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out? Listen to our final episode of the year to find out!

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15:24

Opinionated Marketers on: 2025

The Cambridge Marketing Podcast ·

2024/12/11

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope.

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23:36

The Future of Search

The Cambridge Marketing Podcast ·

2024/12/10

This week we explore how search engines will work in the future, and what marketers need to know now. Paris Childress of Hop Online ltd is our expert guest for this episode.

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25:45

Differentiation

The Cambridge Marketing Podcast ·

2024/12/03

This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.

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215 results

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