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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

09:30

648. The 5 Offer Structures Silently Sabotaging Your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/16

There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying something that is doomed to fail. I'm going to cover the 5 offer structures that will sabotage your business and what to offer instead. Time Stamps:

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12:31

647. Should You Share Profit Numbers With Your Team?...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/12

Wrapping up our profit series, the limiting belief I hear all the time inside of IFCA from coaches is "should I share my profit numbers with my team?" Yes and there's a right way and a lot of very wrong ways to go about this. In this episode, I'll explain why you should be transparent with your team, how to cut the right costs to be more profitable, the concept of strategic costs, and more. Time Stamps: (0:48) A Limiting Belief I Hear All The Time (1:48) How Not To Go About It (4:12) Profitable

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07:13

646. What If Profit Was the Most Generous Thing You...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/09

Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different. Time Stamps: (0:22) The Not Boring Profit Series (1:20) Profit Is About Being Better (2:41) Why

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20:08

645. The Solopreneur Trap: How To Know When It's Time...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/05

On Episode 636, we had IFCA clients Justin and Amy join us to talk about data tracking, getting leads, and their client avatar. In Part 2 which we want to share with you today, we talk about hiring and scaling. You'll get a unique perspective from their answers as they own other businesses but this was the first time they went from online coach to true owner and they shared some lessons you can learn from if you are starting to hire and train a team. Time Stamps: (2:30) Justin and Amy’s First

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12:29

644. The 50K and 250K Sticking Points: Here Is How...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/02

If you feel like all you do is work inside the business, deliver your coaching, and have no additional time to work ON the business, this reality is keeping you stuck. I know because it kept me stuck for years even working 70 hour weeks. In today's episode, I'm going to share the difference between a creator and an operator, why you need both (or the mentality of both at different points), and how to scale without self-destructing. Time Stamps: (0:34) Why Entrepreneurs Get Stuck (1:35) Creator

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06:49

643. Why AI Will Never Replace These 4 Parts of Your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/29

You saved 10+ hours a week automating tasks using AI… now what ? The time you're saving shouldn't be going to Netflix but these 3 areas I'm going to cover in this Part 2 episode. We'll talk about how to build a true community, create experiences that transform, and how to create truly personalized coaching. Time Stamps: (0:28) Last Episode (1:20) Area #1: Building A True Community (3:24) Area #2: Creating Experiences That Transform (4:28) Area #3: Truly Personalized Coaching (5:48) Recapping

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16:17

642. Stop Doing Busy Work: 4 Coaching Tasks to...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/27

Creating automatons with AI has never been easier and I don't want you to get left behind in this industry if you haven't started implementing these tools in your business. I am going to share 4 big coaching tasks you're probably spending too much time on that AI can help you with and even create a better product and experience for your clients. Stay tuned for Part 2 where we will cover how to implement high touch human connection elements to set your coaching program apart. Time Stamps: (1:09)

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19:34

641. Why I Spend $175k/yr On My Body: My Mental &...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/22

175k may seem like an astronomical amount to spend on your health (and I kind of agree) but what is more important than fueling the very thing that's responsible for your success? Your body and your brain, especially as a fitness professional. In this episode, I'm going to go deep with my protocols and what I've done over the last 20 years but more specifically what I'm doing now for optimal performance and longevity. Time Stamps: (0:23) Pain Pills and Rock Bottom (2:01) I Have Used Steroids

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10:46

640. Healthcare Burnout? This Unexpected Career Move...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/19

If your life is good on paper but internally your crumbling on the inside because the healthcare industry isn't the safe and meaningful avenue you intended, this episode is for you. We have helped many health practitioners escape the formal healthcare trap and help them build a business of their own that actually helps individuals and doesn't treat them like a number. Listen in on why building your own healthcare coaching business is what it's supposed to look like, how to build an offer and find

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09:09

639. The Hormozi ‘Niches Get the B*tches’ Principle...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/15

If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved. An online fitness coach offering exercise, nutrition, and mindset coaching is a dime a dozen these days but helping equestrian riders feel better in both their body and in the saddle like Jack's coaching business at

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12:00

638. 3 Chat GPT Hacks to Swipe Viral Fitness Content...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/12

There are ways to copy what's working right now when it comes to content that isn't stealing… not quite. We aren't talking about straight plagiarism. That's for scumbags. We are talking about iterating on what's working and formatting it to your offer and audience using ChatGPT. In this episode, we'll go through what's been working well for our students increasing their organic reach and how you can too! Time Stamps: (2:37) Plagiarizing vs. Innovation (3:08) Find Youtube Creators (3:43) Use This

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06:07

637. How to Handle ANY Financial Objection With 3...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/08

You've done all the work to bring a potential client to the table and you are now at the part of the conversation where many inexperienced coaches fumble the bag. If you want to sit on the same side of the table as the prospect and actually help them, listen to this episode. I'll break down a way you can have a clear and honest conversation about finances and do what's best for the prospect but also your business. Time Stamps: (0:24) The Money Conversation Problem (1:14) Is This Really About

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25:38

636. From 1 Client A Week to 1 A Day: The One Change...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/05

Excited for you to hear this conversation with two IFCA clients Justin and Amy who are doing incredible inside their coaching business while running another business. They are not new to entrepreneurship and with some tweaks working with us, they have skyrocketed. Listen in as we discuss why KPI's and data are king, the impact of knowing your ideal client avatar, lead generation, and more! Time Stamps: (0:33) IFCA Clients Justin and Amy (1:41) What Their Business Looks Like Now (2:57)

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08:20

635. Tired of Being Your Client’s Therapist? Use This...

The Fitness Business Podcast with Erin Dimond and... ·

2025/05/01

I get it… you want to be there for your clients 24/7 and give them an incredible experience with you. This will ultimately lead to burnout and resentment as I've seen it so many times with our clients and myself a few years ago. What's the solution to this? Systems. We want our clients to eventually be self-sufficient and the three tier system I am going to share with you today will not only level up the quality of communication you have with your clients but they will appreciate the clarity as

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29:01

634. Thinking About Hiring a Coach? Ask These 5...

The Fitness Business Podcast with Erin Dimond and... ·

2025/04/28

If you are thinking about hiring a coach or have been burned in the past but thinking about giving coaching another shot, don't miss this episode. Erin and I want to tackle the topic of why trust is declining in the coaching space, what we are doing as a company to fight against shitty coaching programs, why some negative reviews are actually great for your credibility, and more! Time Stamps: (0:47) Do People Trust Coaches Anymore? (1:52) The Trust Recession (9:27) Our Reviews After Serving

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11:14

633. 3 Types of Posts Instagram Is Prioritizing Right...

The Fitness Business Podcast with Erin Dimond and... ·

2025/04/24

There's no better time to get in front of new eyeballs organically and we're seeing it with our 450+ clients inside of IFCA. In today's episode, I'm going to share with you the 3 types of posts Instagram is prioritizing right now, examples of each from a coaching perspective, and share with you a way to get our epic prompting cheat sheet to further help you with your content creation game. Time Stamps: (0:42) 3 Types of Posts To Make on Instagram (1:34) Changing My Mind on Organic Over The Last

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26:37

632. Sex, Shrooms, and Stay-at-Home Dads: Our Most...

The Fitness Business Podcast with Erin Dimond and... ·

2025/04/21

Before Erin pops and goes on maturity leave, we wanted to do a fun type of episode because we know you are here for education but sometimes you just need some humor and entertainment too. Lay back and listen to our opinions on sex during pregnancy, taking shrooms, staying in contact with your ex's, and more! Time Stamps: (0:40) Laugh and Judge Us Through This (1:07) Sex During Pregnancy? (5:09) Human’s Use of Porn (9:40) Rules Around Pregnancy (10:58) Micro Dosing During Pregnancy? (12:00) Marry

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06:31

631. One Simple Question That Gets 80% of Clients to...

The Fitness Business Podcast with Erin Dimond and... ·

2025/04/17

If you want to stop constantly stressing about where your next client is going to come from, listen up! I am going to share how important client retention is to your coaching business, explain the math, and give you a powerful 3 tier system to know exactly how every single one of your clients are doing on a daily and weekly basis that will forever end you getting ghosted or providing a refund. Time Stamps: (0:18) The Power of Client Retention (1:15) We Are In The Relationship and Community

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14:15

630. Streamline Your Coaching Biz: The Exact...

The Fitness Business Podcast with Erin Dimond and... ·

2025/04/14

If you're getting stuck at 30 clients by yourself or if your team is getting stuck with fulfillment around 50 clients, we have a system to share with you. After many years of battling the same issue within T4E systems, we built a 3x3x3 system that allowed our coaches to work with 60-80 clients without burning out. Listen in as I explain the system and how it can save you hours a week and give your clients a better experience. Time Stamps: (0:12) Working With 60-80 Clients Without Burnout (1:07)

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13:45

629. What Rich Clients Want [Plus How to Package It...

The Fitness Business Podcast with Erin Dimond and... ·

2025/04/10

Solve rich people problems. You get to charge rich people prices. If you've ever wondered how you could sell a 10k coaching package, don't miss this episode. I'll share how to attract 2% buyers, why raises your prices raises the value of your program, how to sell, market, and build this offer, and more. Time Stamps: (0:12) Recent Conversation with John Madsen (1:52) Attracting 2% Buyers (2:35) Why We Charge High Prices (3:45) Jewelry Store Owner (6:33) What Goes Into A Ultra High Ticket Offer

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