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PODCAST

The AdExpert Podcast

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with

business marketing

All Episodes

14:56

Manual CPC vs. Smart Bidding: When to Switch for...

The AdExpert Podcast ·

2025/07/05

In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment. You’ll learn: What sets manual CPC apart from smart bidding in Google AdsWhen manual bidding gives you better control and testing optionsWhy smart bidding often outperforms manual efforts for high-converting campaignsHow to know if your account has enough data for automated bidding to workTips for using target ROAS ...

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17:27

How to Use Schema Markup to Improve Local SEO: Boost...

The AdExpert Podcast ·

2025/06/29

In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results. You’ll learn: What schema markup is and why it matters for local searchHow rich snippets like star ratings and contact info boost click-through ratesThe key schema types every local business should implementHow to use the LocalBusiness schema to get found by nearby customersStep-by-step tips for adding JSON-LD c...

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11:05

Stay Visible in the Age of AI Overviews: Smart PPC...

The AdExpert Podcast ·

2025/06/29

In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt. You’ll learn: What Google AI Overviews are and how they affect traditional search adsWhy zero-click SERPs are reducing ad impressions and increasing CPCsWhich industries are most impacted, and what the data revealsHow to target long-tail keywords that avoid AI summary triggersWhy schema markup, brand authority, and smart bidding are key in 2025Which altern...

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14:00

Proven Tactics for Online Campaign Success

The AdExpert Podcast ·

2025/06/25

In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign. You’ll learn: Why most lead magnets fail—and how to avoid common mistakesThe key characteristics of a lead magnet that actually convertsTop-performing lead magnet types and when to use themHow to align your magnet with your product or service for maximum ROIWhere and how to promote your lead magnet for...

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16:02

Create SEO-Friendly Landing Pages That Convert

The AdExpert Podcast ·

2025/06/09

In this episode, we dive into exactly how to create SEO-friendly landing pages that drive organic traffic and boost conversions, without needing a technical background. You’ll learn: What makes a landing page SEO-friendly and why it mattersHow to use keyword research to attract the right audienceTips for writing high-quality content that matches user intentHow to optimize on-page SEO elements like titles, headers, and URLsWhy user experience and mobile responsiveness impact rankingsSteps to i...

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13:41

Combine Offline and Online Marketing for Local...

The AdExpert Podcast ·

2025/06/02

In this episode, we explore how to combine offline and online marketing for local business success using Caasie and Google Ads—a powerful strategy that creates a seamless brand experience across digital and physical touchpoints. You’ll learn: Why integrating online and offline channels boosts brand visibility and trustHow to use Caasie’s digital billboards to retarget online audiences offlineWays to sync Google Ads with offline campaigns for maximum impactHow QR codes and landing pages make o...

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17:43

Top 10 Local SEO Trends for 2025

The AdExpert Podcast ·

2025/05/29

In this episode, we break down the most important local SEO trends for 2025 and show you exactly how to use them to boost your local visibility and attract more nearby customers. You’ll learn: How AI tools are transforming local search and what it means for your contentWhy voice search is key and how to optimize for natural, spoken queriesHow to update and improve your Google Business Profile for better rankingsTips for creating hyper-local content that drives organic trafficThe growing impac...

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11:57

The Most Important SEO Shift of 2025: How to Thrive...

The AdExpert Podcast ·

2025/05/26

In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025. You’ll learn: How Google’s AI Mode changes the entire search experienceWhy traditional SEO tactics like ranking for keywords aren't enough anymoreWhat SERP domination looks like in an AI-powered worldHow to optimize for brand mentions, video, local listings, and structured dataWhy quality, experience-driven content is...

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11:28

Boost Website Conversion Rates in 2025: Proven Tips...

The AdExpert Podcast ·

2025/05/26

In this episode, we unpack exactly how to increase your website conversion rates in 2025—so you can turn more traffic into leads, sales, and loyal customers. You’ll learn: Why mapping a dynamic conversion funnel is essential in 2025How to speed up your site and optimize for mobile to reduce drop-offsWays to use social proof like reviews and testimonials to build instant trustTips to simplify form fields and increase completion ratesWhat makes a landing page or product page high-converting tod...

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14:19

How Much Does Google Ads Really Cost? A 2025 Guide...

The AdExpert Podcast ·

2025/05/11

In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar. You’ll learn: What factors influence your Google Ads cost, including industry competition and keyword selectionHow Google’s bidding system works and why Quality Score and Ad Rank matterThe difference between manual and automated bidding—and which is better for your goalsHow to set a daily budget and control your ...

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16:52

Boost Click-Through Rates and Conversions with These...

The AdExpert Podcast ·

2025/05/11

In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions. You’ll learn: How to craft headlines that capture attention and drive engagementThe importance of clear and compelling calls to action (CTAs)Strategies for understanding and addressing your target audience's needsThe role of social proof in building trust and credibilityTips for simplifying your language to improve readability and impactThe benefits of split testing...

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16:24

Boost Your Small Business Website: Proven SEO...

The AdExpert Podcast ·

2025/05/11

In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers. You’ll learn: How to conduct effective keyword research to target the right audienceThe importance of optimizing page titles and meta descriptions for better click-through ratesStrategies to improve user experience and site structure for higher search rankingsTips for ensuring your website is mobile-friendly and fast-loadin...

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15:58

Maximize Your Google Ads Budget With Manual Bidding:...

The AdExpert Podcast ·

2025/05/08

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underused Google Ads strategy that gives you full control over your campaigns. You’ll learn: What manual bidding is and how it compares to automated strategiesWhy it’s ideal for small businesses looking to control spend and boost ROIHow to bid smarter on high-converting keyw...

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14:21

The Benefits of Manual Bidding on Google Ads for...

The AdExpert Podcast ·

2025/04/21

In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies. You’ll learn: What manual CPC bidding is and how it differs from smart biddingHow to control ad spend by adjusting bids at the keyword and ad group levelWhy manual bidding improves ROI when paired with conversion trackingHow to use device, time, and location-based bid adjustmentsWhy local busin...

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11:44

How Performance Max Campaigns Improve Remarketing

The AdExpert Podcast ·

2025/04/20

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions. You’ll learn: How GA4 helps track visitors and build remarketing audiencesHow to import audience lists into Google AdsWhere Performance Max campaigns appear (YouTube, Gmail, Maps & more)Why smart bidding improves resultsThe best bidding strategies for different business goalsWhy combining Performance Max with sear...

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11:42

How Can a Digital Marketing Agency Work With AI?

The AdExpert Podcast ·

2025/04/20

AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping. ✅ What you’ll learn: How AI boosts SEO performance and content strategyWhy AI is crucial in optimizing Google Ads and automating bid adjustmentsHow to personalize email and social media marketing using AI toolsThe import...

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15:31

How to Choose the Best Google Ads Agency for Small...

The AdExpert Podcast ·

2025/04/20

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget. You’ll learn: Why small businesses benefit from hiring a Google Ads expertWhat to look for in an agency’s case studies and pricingHow local strategies work for cities like Los AngelesHow much a small business should realistically spend on Google AdsFlat fee vs. ...

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15:02

Introduction to Google My Business and Google Ads...

The AdExpert Podcast ·

2025/04/19

In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conversions. Learn how to: ✅ Use location assets to boost your Google Ads performance ✅ Link your Google Ads and GMB accounts step-by-step ✅ Optimize your business profile for better CTR ✅ Engage your audience with reviews, photos, and offers ✅ Track performanc...

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18:25

Google Ads Automated Assets: Why You Shouldn’t Rely...

The AdExpert Podcast ·

2025/04/19

Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and conversions. Learn which automated assets to avoid, when they might help, and why a hands-on approach still wins. 🎯 What You’ll Learn: What are Google Ads automated assets?Why automated locations and dynamic sitelinks may do more harm than goodHow automation

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12:34

How to Increase the CTR in Google Ads?

The AdExpert Podcast ·

2025/04/19

In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests. Discover how these techniques not only boost CTR but also enhance your quality score and reduce your cost-per-click. Whether you're running local ads or national campaigns, these tips are designed to increase your visibility and drive meaningful result...

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65 results

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