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PODCAST

The AdExpert Podcast

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with

business marketing

All Episodes

15:31

Smart Campaigns vs. Full Google Ads Accounts: Which...

The AdExpert Podcast ·

2025/08/05

In this episode, we break down the real differences between Smart Campaigns and Full Google Ads Accounts—so you can make the right choice for your business and ad budget. You’ll learn: What Smart Campaigns are and why they’re ideal for fast, local visibilityHow Full Google Ads accounts offer more control, customization, and advanced toolsThe key pros and cons of each approach for small business ownersWhen to use automation versus manual control to reach your marketing goalsHow keyword targeti...

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15:41

Google Ads Extensions You Should Always Use: Boost...

The AdExpert Podcast ·

2025/08/05

In this episode, we dive into the essential Google Ads extensions every small business should be using to maximize campaign performance. These powerful tools help your ads take up more space, attract more clicks, and connect with customers faster—right from the search results page. You’ll learn: What Google Ads extensions are and how they enhance your text adsWhich extensions are most effective for different types of businessesHow to use sitelink, call, lead form, and promotion extensions to ...

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13:26

Why Audience Targeting in Google Ads Is Changing—and...

The AdExpert Podcast ·

2025/08/04

In this episode, we dive into the evolving world of Google Ads audience targeting—and why these changes are critical for smarter digital advertising in 2025. You’ll learn: What’s driving the shift in audience targeting on Google AdsHow Performance Max campaigns use AI to find high-converting audiences automaticallyWhy custom segments based on interests and behaviors outperform broad demographicsHow to use life events and Customer Match to personalize your ad reachThe impact of data-driven tar...

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14:07

Why You Should Never Redirect 404 Pages to Your...

The AdExpert Podcast ·

2025/07/29

Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, professional, and search-friendly. You’ll learn: What a 404 page means and why it’s importantWhen to use a 301 redirect—and when not toHow homepage redirects hurt crawl budgets, user experience, and rankingsGoogle’s official stance on blanket redirectsSi...

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14:18

Top SEO Tools Every Business Owner Should Know About:...

The AdExpert Podcast ·

2025/07/27

In this episode, we break down the essential SEO tools every business owner needs to improve search visibility, outrank competitors, and drive more organic traffic. You’ll learn: Why SEO tools are key to understanding your website’s health and performanceHow to perform keyword research based on real user intentThe best tools for competitor analysis, site audits, and backlink trackingHow to optimize page titles, meta descriptions, and on-page contentWhich tools help identify broken links, spee...

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9:41

Why Google Ads Are Getting More Expensive in 2025:...

The AdExpert Podcast ·

2025/07/20

In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink their strategies fast. You’ll learn: How AI Overviews are cutting into organic traffic and click-through ratesWhy more businesses are turning to paid ads—and driving up costsThe real reason your CPCs are suddenly climbingHow ad placements have shifted b...

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13:24

How to Run High-Converting Local Google Ads...

The AdExpert Podcast ·

2025/07/13

In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market. You’ll learn: What local Google Ads are and why they’re essential for in-person businessesHow to define your service area and structure your ad account for successThe best ad assets to boost visibility and engagementWhy SEO landing pages make or break your conversion ratesHow to align your Google Ad...

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28:51

Cloudflare’s Content Independence Day: How “Pay Per...

The AdExpert Podcast ·

2025/07/05

In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization. You’ll learn: What Cloudflare’s new policy means for content scraping and AI trainingHow “Pay Per Crawl” lets publishers monetize their content directlyWhy this shift could be a turning point in protecting digital rightsWhat industry experts are saying about the future of search and SEOHow to tak...

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14:56

Manual CPC vs. Smart Bidding: When to Switch for...

The AdExpert Podcast ·

2025/07/05

In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment. You’ll learn: What sets manual CPC apart from smart bidding in Google AdsWhen manual bidding gives you better control and testing optionsWhy smart bidding often outperforms manual efforts for high-converting campaignsHow to know if your account has enough data for automated bidding to workTips for using target ROAS ...

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17:27

How to Use Schema Markup to Improve Local SEO: Boost...

The AdExpert Podcast ·

2025/06/29

In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results. You’ll learn: What schema markup is and why it matters for local searchHow rich snippets like star ratings and contact info boost click-through ratesThe key schema types every local business should implementHow to use the LocalBusiness schema to get found by nearby customersStep-by-step tips for adding JSON-LD c...

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11:05

Stay Visible in the Age of AI Overviews: Smart PPC...

The AdExpert Podcast ·

2025/06/29

In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt. You’ll learn: What Google AI Overviews are and how they affect traditional search adsWhy zero-click SERPs are reducing ad impressions and increasing CPCsWhich industries are most impacted, and what the data revealsHow to target long-tail keywords that avoid AI summary triggersWhy schema markup, brand authority, and smart bidding are key in 2025Which altern...

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14:00

Proven Tactics for Online Campaign Success

The AdExpert Podcast ·

2025/06/25

In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign. You’ll learn: Why most lead magnets fail—and how to avoid common mistakesThe key characteristics of a lead magnet that actually convertsTop-performing lead magnet types and when to use themHow to align your magnet with your product or service for maximum ROIWhere and how to promote your lead magnet for...

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16:02

Create SEO-Friendly Landing Pages That Convert

The AdExpert Podcast ·

2025/06/09

In this episode, we dive into exactly how to create SEO-friendly landing pages that drive organic traffic and boost conversions, without needing a technical background. You’ll learn: What makes a landing page SEO-friendly and why it mattersHow to use keyword research to attract the right audienceTips for writing high-quality content that matches user intentHow to optimize on-page SEO elements like titles, headers, and URLsWhy user experience and mobile responsiveness impact rankingsSteps to i...

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13:41

Combine Offline and Online Marketing for Local...

The AdExpert Podcast ·

2025/06/02

In this episode, we explore how to combine offline and online marketing for local business success using Caasie and Google Ads—a powerful strategy that creates a seamless brand experience across digital and physical touchpoints. You’ll learn: Why integrating online and offline channels boosts brand visibility and trustHow to use Caasie’s digital billboards to retarget online audiences offlineWays to sync Google Ads with offline campaigns for maximum impactHow QR codes and landing pages make o...

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17:43

Top 10 Local SEO Trends for 2025

The AdExpert Podcast ·

2025/05/29

In this episode, we break down the most important local SEO trends for 2025 and show you exactly how to use them to boost your local visibility and attract more nearby customers. You’ll learn: How AI tools are transforming local search and what it means for your contentWhy voice search is key and how to optimize for natural, spoken queriesHow to update and improve your Google Business Profile for better rankingsTips for creating hyper-local content that drives organic trafficThe growing impac...

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11:57

The Most Important SEO Shift of 2025: How to Thrive...

The AdExpert Podcast ·

2025/05/26

In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025. You’ll learn: How Google’s AI Mode changes the entire search experienceWhy traditional SEO tactics like ranking for keywords aren't enough anymoreWhat SERP domination looks like in an AI-powered worldHow to optimize for brand mentions, video, local listings, and structured dataWhy quality, experience-driven content is...

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11:28

Boost Website Conversion Rates in 2025: Proven Tips...

The AdExpert Podcast ·

2025/05/26

In this episode, we unpack exactly how to increase your website conversion rates in 2025—so you can turn more traffic into leads, sales, and loyal customers. You’ll learn: Why mapping a dynamic conversion funnel is essential in 2025How to speed up your site and optimize for mobile to reduce drop-offsWays to use social proof like reviews and testimonials to build instant trustTips to simplify form fields and increase completion ratesWhat makes a landing page or product page high-converting tod...

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14:19

How Much Does Google Ads Really Cost? A 2025 Guide...

The AdExpert Podcast ·

2025/05/11

In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar. You’ll learn: What factors influence your Google Ads cost, including industry competition and keyword selectionHow Google’s bidding system works and why Quality Score and Ad Rank matterThe difference between manual and automated bidding—and which is better for your goalsHow to set a daily budget and control your ...

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16:52

Boost Click-Through Rates and Conversions with These...

The AdExpert Podcast ·

2025/05/11

In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions. You’ll learn: How to craft headlines that capture attention and drive engagementThe importance of clear and compelling calls to action (CTAs)Strategies for understanding and addressing your target audience's needsThe role of social proof in building trust and credibilityTips for simplifying your language to improve readability and impactThe benefits of split testing...

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16:24

Boost Your Small Business Website: Proven SEO...

The AdExpert Podcast ·

2025/05/11

In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers. You’ll learn: How to conduct effective keyword research to target the right audienceThe importance of optimizing page titles and meta descriptions for better click-through ratesStrategies to improve user experience and site structure for higher search rankingsTips for ensuring your website is mobile-friendly and fast-loadin...

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73 results

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