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PODCAST

Anewgo of New Home Sales

Anya Chrisanthon and John Lee

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry

business marketing

All Episodes

40:23

Maximizing New Home Lead Generation: Insights from...

Anewgo of New Home Sales ·

2024/09/25

In this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and technological advancements. Don shares valuable insights on current market trends, the impact of AI and smart home technology, and the evolving relationship

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11:43

The Invisible Revolution: AI's Quiet Takeover of Home...

Anewgo of New Home Sales ·

2024/09/18

Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew about technology's role in real estate.

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53:44

Copy of Enhancing Homebuyer Experience with...

Anewgo of New Home Sales ·

2024/09/11

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon speaks with Derek Schairer and Luke Groesbeck, co-founders of Foundation. They discuss how Foundation's buyer experience platform is improving communication and engagement in the homebuilding industry, from the initial sale through post-close ownership. Learn about new digital tools for homebuilders, the importance of seamless customer experience, and how technology can benefit both builders and buyers in today's

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49:38

The Visionaries Behind AI in Home Building: A...

Anewgo of New Home Sales ·

2024/09/05

In this special episode, Anya Chrisanthon sits down with Anewgo CEO John Lee and OpenHouse AI CEO Will Zhang to explore the human side of AI in the home building industry. These innovative leaders discuss their journeys into tech and home building, share insights on AI's current and future impact, and offer valuable advice for aspiring entrepreneurs. Gain a unique perspective on how AI is transforming the housing market and the visionaries driving this change.

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26:51

Illuminating Innovation: Wireless Lighting Solutions...

Anewgo of New Home Sales ·

2024/08/28

Host Anya Chrisanthon sits down with Sean Vo, National Director of Sales at Levven Electronics, to explore cutting-edge wireless lighting control technology. Learn how this innovative solution is transforming the home building industry, offering enhanced flexibility and efficiency for builders while providing homeowners with customizable, smart lighting options. Discover the potential of this technology to streamline construction, reduce costs, and improve the home living experience.Making homes

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46:26

CaniBuild: Transforming Home Construction with AI and...

Anewgo of New Home Sales ·

2024/08/13

Anya Chrisanthon and John Lee of Anewgo host Timothy Cocaro, founder and CEO of CaniBuild, to explore the evolving landscape of homebuilding. This episode examines how AI and advanced technology are improving construction processes, enhancing buyer experiences, and helping builders scale their operations. The discussion covers innovative solutions to industry challenges, the future of online home purchasing, and the urgent need for technological adoption in construction. Listeners will gain insights

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28:56

From Problem to Solution: Building ZenHammer with...

Anewgo of New Home Sales ·

2024/08/06

In this episode, host Anya Chrisanthon interviews Edwin Williams, founder and CEO of ZenHammer. Edwin shares his journey from mechanical engineering student to software entrepreneur, driven by a desire to solve communication problems in the construction industry. He discusses the development of ZenHammer, a project management and communication platform for contractors, and highlights the importance of industry involvement through organizations like NAHB. Edwin also offers insights on

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44:33

Uncomplicated Sales: Delivering Exceptional Customer...

Anewgo of New Home Sales ·

2024/06/25

David Hagan of Sales Uncomplicated discusses how homebuilders can differentiate themselves through superior customer experience. He shares insights on the importance of transparency in online marketing, meeting customers where they are, and his unique "customer experience equation." David emphasizes the value of showing everything to potential buyers and avoiding putting products "under glass" in the digital age of home sales.David Hagan brings a wealth of experience to sales

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50:33

Harnessing the Power of AI to Transform the Home...

Anewgo of New Home Sales ·

2024/06/17

In this episode, Anya Chrisanthon is joined by Erik Cofield, VP of Builder Strategy at BuilderChain, to discuss how artificial intelligence is revolutionizing the home building industry. Erik shares real-world examples of how AI-driven solutions, enabled by platforms like Palantir Foundry, are helping builders optimize operations, reduce costs, and improve efficiency. From AI-powered construction trailers to predictive analytics for sales teams, Erik provides insights into the vast potential of AI

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36:06

Farewell to Sara Williams: Celebrating Her Impact and...

Anewgo of New Home Sales ·

2024/06/05

In this special episode of Anewgo of New Home Sales, join hosts Anya Chrisanthon and John Lee as they bid farewell to their beloved colleague, Sara Williams. Reflecting on Sara's invaluable contributions during her tenure at Anewgo, they discuss her journey from the challenges of a startup environment to becoming an industry connector and a driving force behind the company's product development. Sara shares her most memorable moments and the qualities that have made her successful in her

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48:22

Unraveling the Mystery of Online Home Buyer Behavior:...

Anewgo of New Home Sales ·

2024/06/03

In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report. Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-quality leads. The discussion also covers the decline in OSC usage among builders in 2023, the need for diverse communication channels, and the significance

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35:37

Carrie Deweese: Making a Difference in the Building...

Anewgo of New Home Sales ·

2024/05/29

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese, a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing, and the importance of attending NAHB's Legislative Conference to advocate for housing issues. She also discusses the current housing market in Oklahoma, challenges facing new construction, and

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38:57

Building a Successful Home Building Business: Lessons...

Anewgo of New Home Sales ·

2024/05/20

In this inspiring episode, Steph Reed, owner of Partners by Design Homes, shares her journey as a successful female home builder in Iowa. She discusses her involvement with the National Association of Home Builders (NAHB), the importance of networking and mentorship through Professional Women in Building (PWB), and her role as a state representative. Steph also highlights the challenges facing the home building industry, including workforce development and housing affordability, and encourages

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31:26

Discovering the Power of Leadership and Networking in...

Anewgo of New Home Sales ·

2024/05/15

Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the upcoming Spring Leadership Meeting and Legislative Conference in Washington, D.C. Tune in now and take your career to the next level!Mindy Lepp is the

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32:57

Best of IBS Finalist Spotlight: JobTread's...

Anewgo of New Home Sales ·

2024/05/01

In this episode, we shine the spotlight on JobTread, a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry, JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects. Discover the software's standout features, gain invaluable advice for entrepreneurs in the construction industry, and get a sneak peek into

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77:59

Taking the AI New Home Shopping Journey-108

Anewgo of New Home Sales ·

2024/04/23

Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All static and generic “dumb” content and channels must become “smart” and data-driven. We’ll draw the road map for Marketing

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24:31

The Future of Real Estate: AI, Data, and Innovation...

Anewgo of New Home Sales ·

2024/04/15

In the second part of our captivating discussion with Bobby Juncosa, Co-Founder and CTO of Edgewise, we dive into the transformative impact of AI on the real estate industry. From data analysis and generative design to virtual assistants and AI-driven home shopping experiences, Bobby shares his insights on how AI is revolutionizing the way we buy, sell, and build homes. We explore the importance of data collection and digitization for home builders, the potential for AI to augment or replace certain

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49:50

Navigating the Future of Real Estate Technology with...

Anewgo of New Home Sales ·

2024/04/09

Get ready to dive into the world of real estate technology with Bobby Junkosa, co-founder and CTO of Edgewise! In this exciting episode of Anewgo of New Home Sales, hosts Anya Chrisanthon and John Lee explore the cutting-edge solutions that are revolutionizing the home buying experience. From personalized online platforms to seamless collaboration between buyers, sellers, and agents, Bobby shares his vision for a more efficient and data-driven future. He also weighs in on the recent NAR settlement

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34:57

Engaging and Keeping 55+ Prospects Happy: Insights...

Anewgo of New Home Sales ·

2024/04/02

In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising. Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey.Key takeaways include:Understanding the differences between early wave boomers, late wave boomers, and early wave Gen Xers in terms of financial wherewithal and preferencesAdapting amenities

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47:03

Creating Effective Sales Processes and Systems for...

Anewgo of New Home Sales ·

2024/03/25

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions. Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, setting up visual pipelines, and using technology to automate and streamline operations. Kimberly emphasizes the need for accountability, realistic

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162 results

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