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PODCAST

Anewgo of New Home Sales

Anya Chrisanthon and John Lee

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry

business marketing

All Episodes

38:49

Websites First: Jason Rhoads’ Digital Marketing...

Anewgo of New Home Sales ·

2025/11/05

Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI

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32:15

Not Made for You: Leading in Male Dominated...

Anewgo of New Home Sales ·

2025/10/28

Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform

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37:30

AI Speed-to-Lead Playbook for Builders with Ken...

Anewgo of New Home Sales ·

2025/10/22

Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.What you’ll learnWhy “first response wins” (and how AI makes it instant—24/7)AI voice/chat setup: FAQs, escalation rules, booked-appointment targetsWhere OSCs fit next to AI (and how to keep the

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33:35

From Clicks to Conversions: Building an OSC Program...

Anewgo of New Home Sales ·

2025/10/14

Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.Ingrid shares:Why small and mid-sized builders absolutely can (and should) have OSCsHow to structure 10–14 touchpoint follow-ups that actually convertThe surprising data behind today’s 300-day+ buying cycleHow AI and chat assistants

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22:14

20+ Holiday Marketing Ideas for Homebuilders (That...

Anewgo of New Home Sales ·

2025/10/08

Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.Download the Holiday Marketing Guide to follow along! You’ll learn how to:Refresh branding (seasonal logos, signatures) without a full rebrandMake models feel magical on a budget (wrapped boxes, greenery, scent &

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37:50

New Home Star’s Playbook: HubSpot, AI Agents & AIO...

Anewgo of New Home Sales ·

2025/10/01

New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you’ll learnWhy a unified tech stack (HubSpot, call/text/email,

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31:20

Homes.com for Builders: Your Listing, Your Lead-157

Anewgo of New Home Sales ·

2025/09/25

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone

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34:00

A-Grade Teams: Farrell Middleton’s Playbook for...

Anewgo of New Home Sales ·

2025/09/17

How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.What you’ll learn: -The 20-60-20 bell curve (and why the middle matters most)-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication,

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36:08

Unapologetic Sales: Cassy Williamson on People Over...

Anewgo of New Home Sales ·

2025/09/10

What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.What you’ll learn:Why “people over process” sells, and how empathy + curiosity

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41:35

Data That Sells: Ed Carey on Knowing Your Buyer-154

Anewgo of New Home Sales ·

2025/09/03

Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.We dig into:The “When Engine” and what 280M consumer profiles unlock for buildersTurning anonymous website visitors into actionable buyer insightsWhy today’s home journey often stretches to ~300 days, and how to stay relevantMigration patterns (what’s changed since the

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43:11

Sara Williams on Strategy, Tech & Transparency-153

Anewgo of New Home Sales ·

2025/08/26

Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

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33:38

From Search to Sold: How AI is Rewriting the Rules of...

Anewgo of New Home Sales ·

2025/08/07

In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator. Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders. ✅ Why bots may soon know your buyers better than they know themselves ✅ How to future-proof your website for both machines and humans ✅ The new role o...

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11:58

5 Website Mistakes Builders Can’t Afford to Make -151

Anewgo of New Home Sales ·

2025/07/29

Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back. From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert tod...

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35:47

Momentum, Marketing & Buyer Mind Games at the Jeff...

Anewgo of New Home Sales ·

2025/07/23

We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust and close deals.You’ll hear perspectives from:🏡 Realtors, marketers, and tech leaders📈 What's working (and what’s

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19:26

Thriving in the AI-First Web: Strategies for Smarter...

Anewgo of New Home Sales ·

2025/07/14

This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, speed, and trust. Plus, we look at the rise of AI agents on websites and how they’re changing the game for user experience

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58:49

The Story Behind Garman Homes’ Bold New Website-148

Anewgo of New Home Sales ·

2025/07/10

How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo.From curated home packages and storytelling to full interactive renderings, they share how they’re transforming home shopping into a

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58:37

AI Bots, Assistants & Agents: A New Era for New Home...

Anewgo of New Home Sales ·

2025/07/02

The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ahead.Whether you're just exploring AI or already experimenting with smart tools, you’ll walk away with practical insights on:The evolution of AI from static SEO to

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19:59

Rebuilding the Build: One Precision Assemblies-146

Anewgo of New Home Sales ·

2025/06/24

What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder

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28:27

Selling Smarter with Anewgo Sales Center-145

Anewgo of New Home Sales ·

2025/06/17

How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.Tune in to hear:What today’s buyers expect before they ever meet youHow interactive kiosks create “wow” moments (and fewer objections)Real-world stories of faster follow-ups and more confident closingsWhy even “elder

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37:57

How Builders Can WIN at Social Media: AI, Video &...

Anewgo of New Home Sales ·

2025/06/11

Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest. We cover: ✅ Why content is more important than ever in the AI search era ✅ How to repurpose one piece of content into multiple channels...

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162 results

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