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PODCAST

The Future of Media, Explained - from Press Gazette

New Statesman Media Group

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management

business

All Episodes

40:06

Why Reach is upbeat about online ads despite the big...

The Future of Media, Explained - from Press Gazette ·

2024/01/25

Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration. Hosted on Acast. See acast.com/privacy for more information.

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26:33

Political reporting in an election year with...

The Future of Media, Explained - from Press Gazette ·

2024/01/11

In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio.They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want.(As part of this podcast was recorded on location, apologies but the quality can get a little patchy) Hosted on Acast. See

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35:55

How publishers can sell online advertising in an...

The Future of Media, Explained - from Press Gazette ·

2023/12/13

Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008.He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month.His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues. Hosted on

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37:30

Why bad news can be good for business publishers with...

The Future of Media, Explained - from Press Gazette ·

2023/11/29

Dow Jones CEO and Wall Street Journal publisher Almar Latour spoke to Press Gazette about how the financial news division of News Corp managed to just achieve its most profitable quarter since 2007.In this edited version of his interview at the Press Gazette Media Strategy Network event in New York, he also spoke about what publishers need to focus on as global uncertainty looks set to continue in 2024. Hosted on Acast. See acast.com/privacy for more information.

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27:00

How to make local news pay with Newsquest CEO Henry...

The Future of Media, Explained - from Press Gazette ·

2023/11/16

Last year UK regional news giant Newsquest made £40m in pre-tax profits on turnover of £190m.This year it is tracking to have ad revenue broadly flat over two years.CEO Henry Faure Walker spoke to Dominic Ponsford about how the publisher of 200+ titles is bucking the trend on both audience and advertising revenue decline. He also shed light on some fascinating experiments using generative AI in the newsroom. Hosted on Acast. See acast.com/privacy for more information.

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32:29

From subscriptions to membership at Elle

The Future of Media, Explained - from Press Gazette ·

2023/10/26

Elle UK editor Kenya Hunt talks to Press Gazette about why she hopes readers will pay £150 a year to become fashion industry insiders as members of Elle Collective.She also talks about the future of magazines, diversity and why magazine editors have a duty to present images of female beauty responsibly. Hosted on Acast. See acast.com/privacy for more information.

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31:23

How the Daily Mail become a hit on Tiktok

The Future of Media, Explained - from Press Gazette ·

2023/10/12

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.He also revealed which British

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37:51

The Murdoch Factor

The Future of Media, Explained - from Press Gazette ·

2023/09/28

Rupert Murdoch has announced his plans to step down as executive chairman of News Corp after nearly 70 years in charge in November.Press Gazette editor in chief Dominic Ponsford discusses The Murdoch Factor with Peter Jukes (author of Fall of the House of Murdoch and co-founder of Byline Times). What is the key quality which has enabled Murdoch's success and what does the future of media look like without him? Hosted on Acast. See acast.com/privacy for more information.

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34:56

Is the future looking brighter for Future?

The Future of Media, Explained - from Press Gazette ·

2023/09/14

CEO of Future plc Jon Steinberg explains why he believes his company still has the right ingredients for success (whatever investors may currently seem to think).He also talks about how he has tackled taking over from a highly successful predecessor, what he thinks about AI in publishing and how the company is just starting to generate revenue from digital subscriptions. Hosted on Acast. See acast.com/privacy for more information.

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28:25

Launching in a time of turmoil, with Semafor CEO...

The Future of Media, Explained - from Press Gazette ·

2023/07/13

Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”.Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.Smith also tells the Future of Media Explained podcast why he won't be

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40:56

AI in the newsroom part 2 - caution at The Guardian

The Future of Media, Explained - from Press Gazette ·

2023/07/06

Like most news publishers, The Guardian is still in an experimentation phase with generative AI as it tests the technology’s limits and learns whether it can fit into an editorial workflow.Crucially, however, it has not deployed any gen AI tools yet and is not planning to do so in the immediate future.Head of editorial innovation Chris Moran joined the Future of Media Explained podcast to explain why – and discuss why, despite the threats to the news business from generative AI being introduced into

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27:02

AI in the newsroom at Mediahuis

The Future of Media, Explained - from Press Gazette ·

2023/06/29

Our latest edition investigates practical applications of generative AI in the newsroom at European news group Mediahuis. Aisha Majid interviews Trui Lanckriet, MediaHuis' group data and insights director Hosted on Acast. See acast.com/privacy for more information.

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26:20

Big news media trends for 2023: This much we know

The Future of Media, Explained - from Press Gazette ·

2023/06/22

Dominic Ponsford, Charlotte Tobitt and William Turvill from Press Gazette sum up the big news media trends from the first half of 2023.They share what we have learned so far about generative AI, the looming showdown between news publishers and tech giants and a macro-economic climate which is costing thousands of journalists their jobs. Hosted on Acast. See acast.com/privacy for more information.

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31:02

Solutions journalism at The Times

The Future of Media, Explained - from Press Gazette ·

2023/06/15

Times columnist Rachel Sylvester talks to Press Gazette about a pioneering project which is shaping the policy agenda in two major areas of public life: education and health.Over the last two years she has been leading commissions charged with developing concrete solutions for reforming these two areas.The results have been welcomed by politicians and readers alike and spawned numerous editorial spin-offs.She spoke to Press Gazette about how this form of solutions journalism has resonated with

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33:28

Generative AI and the news business: Don’t get fooled...

The Future of Media, Explained - from Press Gazette ·

2023/06/08

Dominic Ponsford speaks to CEO of Agate Dominic Young about the threat posed to the news business by generative AI and reveals what publishers can do about it.Young was closely involved in licensing and digital development at News International in the early years of online publishing.He feels news publishers and regulators must learn from the mistakes of the past when tech platforms were given the legislative opt-outs which allowed them to build their current huge empires. Hosted on Acast. See

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38:10

Why Barstool Sports is betting on success during a...

The Future of Media, Explained - from Press Gazette ·

2023/06/01

In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m.Ayers told the latest episode of Press Gazette's Future of Media Explained podcast about the diverse revenue mix that has made this possible - and why the company has continued to grow when other digital-first and social media-heavy media outlets have begun to fall. Hosted on Acast. See acast.com/privacy for more information.

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28:33

How the FT found a new paying audience with FT Edit

The Future of Media, Explained - from Press Gazette ·

2023/05/25

On the 48thepisode ofPress Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has

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37:03

Doing battle with the duopoly, with Paul Deegan of...

The Future of Media, Explained - from Press Gazette ·

2023/05/18

Paul Deegan is the president and chief executive of News Media Canada, which represents 560 news publishers across Canada. Since starting in his role around two years ago, Deegan has been at the forefront of Canada’s battle to force Google and Facebook to pay for news.With the nation’s Online News Act approaching passage into law, Press Gazette’s William Turvill interviewed Deegan to learn more about the story behind this legislation–and how big tech has fought back with threats and news-blocking

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31:39

How publishers can cash in on online shopping:...

The Future of Media, Explained - from Press Gazette ·

2023/05/11

This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, Managing Director of The Independent.The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the

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36:35

Tina Brown on Sir Harry's legacy and the future of...

The Future of Media, Explained - from Press Gazette ·

2023/05/04

Former New Yorker editor Tina Brown talks to Press Gazette about the future of investigative journalism and the legacy of her late husband Sir Harry Evans.She shares her concerns about quality journalism and shares some solutions about what can be done to save it.Brown also has some forthright views about Prince Harry and his fight against the UK tabloids over allegations of phone-hacking and illegal information gathering. Hosted on Acast. See acast.com/privacy for more information.

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105 results

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