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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

30:28

Episode 170 - Writing For Impact: The Plain Language...

The Digital Slice ·

2024/12/31

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Casey Mank as they chat about how workplace writing impacts your personal brand and how to write with more confidence at work. Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, the National Association of Government Communicators, the PR Society of America, and many

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24:15

Episode 169 - The #1 Mistake Small Businesses Make On...

The Digital Slice ·

2024/12/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue. Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in

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29:48

Episode 168 - 3 Red Flags Your Marketing Strategy Is...

The Digital Slice ·

2024/12/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically. Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing

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31:21

Episode 167 - Stay Ahead Of The Competition And Grow...

The Digital Slice ·

2024/12/03

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue. Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors,

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29:34

Episode 166 - Unlocking The Science Of Advertising:...

The Digital Slice ·

2024/11/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO. Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business

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40:29

Episode 165 - Mastering Measurement Marketing For...

The Digital Slice ·

2024/11/19

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Mercer as they chat about how small business owners can identify key metrics and master measurement marketing to guide their decisions. Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry

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26:04

Episode 164 - Why Last-Click Attribution Fails In...

The Digital Slice ·

2024/11/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Vibhor Kapoor chat about the pitfalls of last-click attribution, and how this leads to botched budget allocations and stagnant growth. Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform for business-to-consumer brands. Vibhor’s charter at AdRoll includes driving AdRoll's revenue growth and overseeing product, strategy, sales, operations, and marketing. With almost three

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28:45

Episode 163 - Survival Tips For Copywriters During...

The Digital Slice ·

2024/11/05

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Nick Usborne as they explore copywriting in the AI age. Nick combines the power of AI with Emotional Intelligence to differentiate himself. Nick Usborne, a copywriter since 1979, began writing for the web in 1995. As a pioneer in the craft of digital copywriting, he has influenced thousands of writers as they entered the online space. Nick has received 15 awards for his copywriting work, with major

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42:12

Episode 162 - HACKED: A Silent Killer Of Small...

The Digital Slice ·

2024/10/31

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Amir Sachs as they chat about the perils of small businesses not having a cybersecurity plan in place and actively monitored. Amir Sachs, Founder, and CEO of Blue Light IT is a renowned cybersecurity expert providing guidance to small and medium-sized companies worldwide. With featured insights on the Florida HCA healthcare security breach on ABC/WPBF, speaking engagements at the Boca Raton

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42:47

Episode 161 - Boost Your Business With Podcast...

The Digital Slice ·

2024/10/22

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Josef Schinwald for a conversation about the newest trends in podcasting and what the future might hold in this exciting media space. Josef Schinwald is the CEO of Guest Experts On Air, an elite podcast booking agency. As a visibility strategist his diverse experiences in the media landscape, ranging from Associate Publisher to Vice-president of a multinational newspaper throughout Latin

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27:37

Episode 160 - Stop Chasing Leads And Start Building...

The Digital Slice ·

2024/10/15

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business. Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show,

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24:40

Episode 159 - Your Business Is A Media Company,...

The Digital Slice ·

2024/10/08

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company. Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing

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29:35

Episode 158 - Beyond Sodas and Sneakers: The Hidden...

The Digital Slice ·

2024/10/01

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Moira Vetter as they explore the intricacies of B2B marketing. They discuss longer sales cycles, sales funnels, what’s boring, and more. Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and

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25:43

Episode 157 - How AI Is Revolutionizing WordPress...

The Digital Slice ·

2024/09/24

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond. Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract

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29:09

Episode 156 - Future Proof SEO Tactics To Thrive In...

The Digital Slice ·

2024/09/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today. Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven

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17:59

Episode 155 - Start With Clarity To Build a Strong Brand

The Digital Slice ·

2024/09/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are. As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector. Alison has led marketing teams for

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20:06

Episode 154 - Build A Strong Brand: It's Crucial For...

The Digital Slice ·

2024/09/03

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand. Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the

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24:41

Episode 153 - A 4-Step System To Grow Your Business

The Digital Slice ·

2024/08/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy. After 12 years running various companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast. He built powerful strategies to enhance what he calls The 4 Pillars of Business

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32:34

Episode 152 - From Likes to Leads: Building a Solid...

The Digital Slice ·

2024/08/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers. Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they

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25:03

Episode 151 - Navigating SEO And Analytics In An AI...

The Digital Slice ·

2024/08/15

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content. Jesse Ringer is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations. Jesse's passion for progression, creativity backed

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210 results

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