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PODCAST

Dental Practice Heroes

Dr. Paul Etchison

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management.Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create

business entrepreneurship

All Episodes

15:30

Fun IS Profitable: How to Create a Practice You and...

Dental Practice Heroes ·

2025/08/14

Have you ever noticed how some dental teams thrive even on the most challenging days? They laugh together, support each other, and somehow make even the toughest situations enjoyable. It's not magic—it's intentional leadership and genuine connection. The relationships within your dental team matter more than anything else—even more than compensation or perks. When team members genuinely enjoy each other's company, they create a resilient culture that pulls together during stressful times. A...

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15:48

The Three Essential Conversations Every Dental...

Dental Practice Heroes ·

2025/08/11

True leadership in dental practice means empowering your team through the right conversations rather than trying to be the answer person for everything. Mastering three key conversation types – vision, accountability, and problem-solving – can solve 95% of practice problems and prevent owner burnout. • Vision conversations connect daily tasks to meaningful patient outcomes and team benefits • Creating purpose helps team members understand their work impacts patients' overall health and quali...

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27:04

Secrets to Keep Your Practice Running On Time

Dental Practice Heroes ·

2025/08/07

Running behind every day isn’t normal — it’s a systems problem. From scheduling to delayed exams, this episode explores what causes chaos in dental practices and simple fixes that can get the whole office running smoothly again. Our tips and tricks will help you time hygiene exams, handle emergencies, and create a culture that keeps everyone on time. If your days feel like a game of catch-up, this episode is for you! Topics discussed in this episode: How running behind impacts patients and yo...

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36:12

A Dentist's Embezzlement Nightmare and Recovery with...

Dental Practice Heroes ·

2025/08/04

Embezzlement usually starts with someone “you’d never suspect.” Dr. Josh Cochran thought he was building a strong team after opening his practice, but the financials told a different story. In this episode, he shares why it took him so long to realize his employee was embezzling, the red flags he missed, and how he would do things differently today. Learn what systems to put in place to protect your business and the most effective way to prevent embezzlement in your practice! Topics discussed...

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15:41

Is Your Team Lazy? or is it YOU? How to Drive...

Dental Practice Heroes ·

2025/07/30

Tired of feeling like you're the only one who gives a crap? This week, Dr. Paul breaks down one of the real causes of burnout—not just for you, but for your team. It’s not about working too hard. It’s about feeling like none of it matters.Discover how powerlessness creates disengagement, resentment, and culture rot—and how a simple shift in leadership style can turn your team from reactive employees to proactive owners.You'll learn:Why your team might be checking out (and it's not laziness)Ho...

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23:34

How to Get Your Team to Diagnose, Treat, and...

Dental Practice Heroes ·

2025/07/28

Case acceptance is down. Patients are confused. Your team is frustrated. Sound familiar? These are all signs your practice is out of alignment. Whether you own one practice or multiple locations, this episode will help you get everyone on the same page clinically — from the front office to hygienists, assistants, and doctors. You’ll learn how to run effective calibration meetings that set clear clinical standards, get your team on board, and guide them without conflict. These tips will improv...

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33:14

AI Tools That Will Actually Help Your Practice w/ Dr....

Dental Practice Heroes ·

2025/07/23

What’s your opinion on AI? It can transform your team, systems, and improve case acceptance — but ONLY if you know how to use it. That’s why we're talking to Dr. David Amador, who’s built real systems with AI that make his practice more profitable and efficient. In this episode, he shares three AI tools he uses to diagnose patients, train team members, get more insurance claims approved, and streamline operations. Tune in to learn how to make AI work for your practice instead of slowing thing...

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12:58

Lazy and Loving It: My Secret to Practice Growth

Dental Practice Heroes ·

2025/07/21

The myth of discipline has perpetuated an enormous lie about what drives success in dental practices. Drawing from personal experience, I reveal why traditional definitions of discipline aren't necessary for extraordinary practice growth. Through vulnerable admissions about my own "undisciplined" habits (25 years of smoking, late-morning wake-ups, nightly cereal binges), I unpack what actually drove my success building a large group practice. Text us your feedback! (please note: we cannot res...

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38:50

Selling vs. Staying: The Eight-Figure Practice Decision

Dental Practice Heroes ·

2025/07/17

Your practice is thriving, so why not sell? DPH coach Dr. Steve Markowitz owns a six-practice dental group and seriously considered cashing out, but he realized he wasn't ready to let go. In this episode, he shares why he decided not to sell even after hitting his $10M revenue goal and what changed about his approach to ownership. You'll hear the changes that helped him become a better leader, shift out of burnout, and redefine his purpose. Learn why selling isn't always the best move! Topics...

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10:52

Stop Problem-Solving, Start Validating: A Gamechanger

Dental Practice Heroes ·

2025/07/15

Validation might be the most powerful leadership tool you're not using. This often-overlooked skill—distinct from praise, problem-solving, or agreement—has the remarkable ability to transform your dental practice from the inside out. When team members bring concerns or patients express frustration, our instinct as dentists and practice owners is to jump straight to solutions. But this approach misses a crucial step that neuroscience shows is essential for creating real change. Validation—the...

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14:55

How to Fix the 3 Biggest Ownership Stressors

Dental Practice Heroes ·

2025/07/10

Ever feel like your dental practice is an endless cycle of putting out fires, managing team drama, and squeezing in "just one more patient"? That overwhelming weight on your shoulders isn't just in your head—and you're definitely not alone in feeling it. Dr. Paul Etchison breaks down the three fundamental stressors that make practice ownership feel impossibly heavy: team management challenges, operational overwhelm, and the crushing clinical demands that keep you trapped chairside. But rathe...

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39:36

Playing The Dental Insurance Game: How To Slash Your...

Dental Practice Heroes ·

2025/07/08

Claims keep getting denied? Here’s a hard truth: it’s probably your fault. But in this episode, Dr. Travis Campbell shares everything he's learned about how to master the insurance game, get your denial rate under 2% and stop wasting hours on appeals. His insights cover everything from the common reasons SRP claims get denied to the simple step that makes crown approvals almost automatic. We also talk about what insurance reviewers actually want to see in claims, how to avoid surprise patient...

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13:07

Beyond Words: When Your Actions Contradict Your Values

Dental Practice Heroes ·

2025/07/02

Leadership's echo effect shapes dental practice culture far more than we realize. As practice owners, even when we're not actively leading, our behavior creates rippling effects that influence team dynamics long after we've left the building. True practice culture isn't what you declare in mission statements or team meetings—it's the accumulation of every feeling your team members have about working in your practice. These feelings develop through countless small interactions where your actu...

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21:05

How to Mentally Shut Off the Practice

Dental Practice Heroes ·

2025/06/30

You get it, you need to let go. But how do you actually step back, stop micromanaging and see what your team can really do? In this episode, we share actionable ways to reduce your workload, delegate the right tasks, and leave work stress at the office. Learn how you might be getting in your own way and why letting your practice fail is the first step to real growth! Topics discussed in this episode: Why letting go is so hard for practice ownersHow to manage the guilt of letting goExercises t...

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10:39

Why Patients Start Treatment But Never Finish:...

Dental Practice Heroes ·

2025/06/25

Discover the psychological key that unlocks patient follow-through with the endowed progress effect—a powerful concept that transforms how dental professionals communicate about treatment plans. This game-changing approach doesn't require changing your fees, procedures, or recommendations—just the way you frame patient progress. Through a fascinating car wash punch card study, we explore why patients who feel they've already made progress are dramatically more likely to complete their treatm...

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23:45

Making Multi-Doctor Practices Work: Partnership Risks...

Dental Practice Heroes ·

2025/06/23

Thinking about making your associate a partner? This episode will help you decide if it’s the right move for you and what other options you have to keep associates in your practice without giving up equity. You'll learn the must-haves of a successful partnership, the common reasons they fail, and what to look for in a potential partner. Listen now to hear the benefits of partnership and why you might want to stay solo! Topics discussed in this episode: The first step to partnershipThe benefit...

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24:29

How to Make your Membership Plan Win-Win for Everyone

Dental Practice Heroes ·

2025/06/18

There’s an easy solution for patients who can’t afford treatment: membership plans. In this episode, you’ll learn how to structure your plan, price it so patients sign up, and get your team on board. The DPH coaches share what’s worked in their practices and easy mistakes you can avoid, whether you're creating a plan or revamping one you already have. Tune in for tips to build a plan that keeps patients coming back and feels like a win for everyone! Topics discussed in this episode: Why membe...

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35:53

Leaving Clinical to Mentor Doctors Into Partners w/...

Dental Practice Heroes ·

2025/06/16

Most owners manage the day-to-day; Dr. Sten Erickson is turning doctors into partners. He joins me in this episode to share how he stepped into a true leadership role and expanded his practice after leaving clinical work behind. From scheduling weekly meetings across multiple practices to case reviews, we talk about the strategies and systems that help him get doctors ready to lead, drive culture, and grow a multi-location practice without micromanaging or seeing patients. Tune in to hear how...

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32:01

The Hybrid Ownership Model for Ultimate Work-Life...

Dental Practice Heroes ·

2025/06/11

Practice ownership doesn’t have to mean running an office or signing a lease. Dr. Jennifer Haddad designed her practice around a hybrid model that keeps her schedule and clinical decisions all within her control. In this episode, she shares how it works inside an existing practice, the benefits of this non-traditional path, and how she began building a brand before ownership. Tune in to find out if this model is right for the career and lifestyle you want! Topics discussed in this episode: St...

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9:28

5 Scheduling Hacks that Allow you to Easily Cut...

Dental Practice Heroes ·

2025/06/09

Feeling trapped in the operatory five days a week? Imagine reclaiming an entire workday without sacrificing income or patient care. That's exactly what today's episode delivers—a practical blueprint for dental practice owners who want to work smarter, not harder. I break down five seemingly small schedule adjustments that combine to create massive efficiency gains. From the simple act of staggering assistant lunches (yes, you can eat quickly!) to training your team to handle crown deliveries...

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