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PODCAST

From the Yellow Chair

Lemon Seed
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working
business marketing

All Episodes

22:12
2+2=5: Marketing Beyond Digital
From the Yellow Chair ·
2025/04/01
en-us
35:16
Winning with Gratitude: The Marketing Strategy That...
From the Yellow Chair ·
2025/03/25
en-us
54:44
AI, Branding & Customer Re-hash Breakthroughs for...
From the Yellow Chair ·
2025/03/18
en-us
49:11
Are Your CSRs Your Secret Weapon?
From the Yellow Chair ·
2025/03/11
en-us
38:47
Scaling Smarter: Jess Kralemann on Optimizing Service...
From the Yellow Chair ·
2025/03/04
en-us
50:36
"Cracking the Code: Purchase Cycles, Messaging, and...
From the Yellow Chair ·
2025/02/25
en-us
36:26
Building Success: John DeLaurier on Roofing...
From the Yellow Chair ·
2025/02/18
en-us
51:09
Behind the Scenes of Our Client Quarterly Trainings...
From the Yellow Chair ·
2025/02/11
en-us
28:51
Revolutionizing Technician Development and Its...
From the Yellow Chair ·
2025/02/04
en-us
53:33
Owning your community with a fantastic brand!
From the Yellow Chair ·
2025/01/28
en-us
35:01
Heating Up the Market: Rory Krueger on Geothermal,...
From the Yellow Chair ·
2025/01/21
en-us
26:19
Breaking Barriers in HVAC: Katy Higgins’ Inspiring...
From the Yellow Chair ·
2025/01/14
en-us
30:48
Marketing Trends in 2025 w/Eric Thomas and Sarah...
From the Yellow Chair ·
2025/01/07
en-us
23:59
The Joseph Groh Foundation
From the Yellow Chair ·
2024/12/31
en-us
13:23
Marketing SIPS: Contractor Insights
From the Yellow Chair ·
2024/12/17
en-us
47:03
Community Roots & New Growth: Leo of BCI on Expanding...
From the Yellow Chair ·
2024/12/10
en-us
37:12
Embracing Digital Transformation: Revolutionizing the...
From the Yellow Chair ·
2024/12/03
en-us
26:41
Capturing the Wild: Building Brand Power in the...
From the Yellow Chair ·
2024/11/26
en-us
38:05
Picture Perfect: Building Brand Value Through...
From the Yellow Chair ·
2024/11/19
en-us
36:30
Building Winning Teams in Construction with Paul...
From the Yellow Chair ·
2024/11/12
en-us
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