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PODCAST

Education Marketing Leader with Chris Rapozo

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers. Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively. Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle challenges

business marketing

All Episodes

28:43

How to Consolidate a University Website Post Merger -...

Education Marketing Leader with Chris Rapozo ·

2024/08/22

College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures.But what happens when the dust settles and it's time to merge not just the institutions but their digital identities?When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universities—Bloomsburg, Lockhaven, and Mansfield—into one cohesive entity, unifying their websites was monumental.My latest guest on the Education

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29:55

Leveraging Social Media for Authentic Student...

Education Marketing Leader with Chris Rapozo ·

2024/08/15

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with Jonathan Fonseca, Digital Marketing Specialist at Cape Cod Community College. Jonathan's journey from the fast-paced world of television news to finding his passion in community colleges is a testament to the power of following your true calling.Jonathan's career took a transformative turn when he moved from reporting and editing in television news to a role in digital marketing at Cape Cod

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39:03

Debunking 10 Common AI Myths - A Conversation with...

Education Marketing Leader with Chris Rapozo ·

2024/08/08

In the latest episode of the Education Marketing Leader podcast, I spoke with Ardis Kadiu, Founder and CEO of Element451, to debunk 10 common myths about AI in higher education marketing.Ardis Kadiu is a leading expert in AI for higher education. Element451, his AI-first student engagement platform and CRM, enhances the student journey from initial contact to graduation.His insights are invaluable for higher education marketing professionals. Ardis addressed the following myths in during the

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32:01

Building Excellence in Higher Ed Marketing Teams - A...

Education Marketing Leader with Chris Rapozo ·

2024/08/01

In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum, Executive Director of Strategic Communications at Anne Arundel Community College.Dan shares his extensive experience in education marketing, the importance of building healthy and high-performing teams, and how to prepare the next generation of higher education marketing leaders.Dan has been with Anne Arundel Community College for 13 years, bringing a wealth of experience from his background in education

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39:19

Equipping the Next Generation of Marketing Leaders -...

Education Marketing Leader with Chris Rapozo ·

2024/07/25

My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March. What she meant was she was no longer in the market.I was there as a vendor, and she, a retired higher ed marketer, was an attendee. "You can talk with me," I responded, and that's what we did. I recently had the pleasure of interviewing Sally Cameron, Communication Strategist at ThreeC Strategy and former VP of College Communications at Bristol Community

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32:21

Transform Your Marketing with a Well-Structured...

Education Marketing Leader with Chris Rapozo ·

2024/07/18

"A well-structured content calendar is your secret weapon in higher ed marketing."I recently had the pleasure of hosting Rita Winthrop, a talented Freelance Copywriter and former Assistant Director of Undergraduate Admissions at Salve Regina University, on the latest episode of the Education Marketing Leader podcast.Rita's extensive experience in higher education and content creation made her the perfect fit to discuss establishing a successful content strategy via a structured content calendar.Rita

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32:10

Navigating a Higher-Ed Brand Overhaul - A...

Education Marketing Leader with Chris Rapozo ·

2024/07/11

🎙 In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Blair Lee, the Director of Marketing and Communications at Colorado State University and Special Assistant to the President for Brand Advancement at the Community College of Aurora. Blair has extensive experience in higher education marketing, having taken several institutions through brand overhauls. His expertise and leadership have driven enrollment and increased impact, making him a key figure in the field

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42:52

Enhancing International Student Recruitment - A...

Education Marketing Leader with Chris Rapozo ·

2024/07/03

In the latest episode of the Education Marketing Leader podcast, we spoke with Sandra Sergio Sotto, International Student Recruiter for the Swiss School of Management's Madrid campus.Here are key takeaways for higher education marketers:Highlight Affordability: Emphasize the cost-effectiveness of your institution’s location. Madrid offers lower living costs and tuition compared to Australia, Canada, and the UK, making it an attractive option for students.Enhance Customer Experience: Improve student

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39:38

How to Build Trust and Community through Student...

Education Marketing Leader with Chris Rapozo ·

2024/06/27

In the latest Education Marketing Leader podcast episode, I spoke with Megan Smedley, Director of Public Relations and Alumni Engagement at Maysville Community and Technical College and Assistant Director for District 2 at the National Council for Marketing & Public Relations.Megan's journey from a local reporter to comms leader in education offers valuable lessons for higher education marketers."Student success stories are my bread and butter because they are so powerful, not just for our

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38:08

Maximizing Digital Advertising for Higher Education -...

Education Marketing Leader with Chris Rapozo ·

2024/06/20

My latest guest on the Education Marketing Leader podcast was Jordan Burleson, VP of Digital Advertising at Beacon Technologies.Jordan shared some critical insights on digital advertising tailored for higher education institutions.Here are the key takeaways:𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐊𝐞𝐲Jordan emphasized that many higher ed institutions struggle with delivering personalized experiences.🔸 Meet students where they are.🔸 Cater to different stages (undergrad, graduate programs).🔸 Avoid

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49:40

Employer Branding in Higher Ed: Attract and Retain...

Education Marketing Leader with Chris Rapozo ·

2024/06/13

"You need people who want to be on your campus, who want to work in higher education, and who will help your culture grow."In the latest episode of the Education Marketing Leader podcast, I had a powerful conversation with Eddie Francis, Principal of Edify Ventures, LLC, and host of "I Wanna Work There."We dove deep into employer branding, a crucial element for attracting and retaining top talent in higher education.Here are the highlights:🎯 Importance of Purpose: Eddie emphasized the value of

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30:35

Empowering Adult Learners in Higher Education - A...

Education Marketing Leader with Chris Rapozo ·

2024/06/06

In the latest episode of the Education Marketing Leader podcast, I spoke with Cheryl Temple, Director of Communications & Financial Aid at Stark College & Seminary.Cheryl shared her strategies for reaching non-traditional students and managing marketing on a tight budget.Here's what you'll learn from the episode:Serving Non-Traditional StudentsDiscover how Stark attracts and supports a diverse age range of students, with an average age of 40.Learn about the unique challenges and solutions in

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38:15

Transforming Higher Ed Websites with AI - A...

Education Marketing Leader with Chris Rapozo ·

2024/05/30

It's podcast Thursday, and I'm excited to share highlights from my recent interview with Raffi DerSimonian, VP & Chief Strategy Officer at ERI and Principal at DerSimonian LLC. 🎙️Raffi's journey into higher education marketing is nothing short of inspiring. Starting with a passion for music, 🎸 he transitioned into marketing and found his niche in higher-ed. 🎓This episode dives into how AI revolutionizes website redesigns in higher education marketing. Here are the key takeaways from our

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38:28

Innovative Marketing Strategies for the Enrollment...

Education Marketing Leader with Chris Rapozo ·

2024/05/23

🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff.Episode Highlights:🔹 Confronting the Enrollment CliffDr. Phillips discusses proactive measures for addressing the anticipated decline in traditional-aged college students due to demographic shifts. This is critical for higher-ed marketers

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43:35

Innovative Marketing Strategies for Educational...

Education Marketing Leader with Chris Rapozo ·

2024/05/16

In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of Pittsburgh.RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies.💡 Key Takeaways:Marketing Education Over InstitutionsRJ emphasizes the importance of marketing the value of education itself, rather than just the institutions offering it. This approach not only attracts

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30:44

Charting New Paths In Higher-Ed Marketing - A...

Education Marketing Leader with Chris Rapozo ·

2024/05/09

In the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt, an award-winning CMO and host of the Confessions of a Higher Ed CMO podcast. Jaime recently announced that she has a thrilling new venture, launching her own consulting firm:Solve Higher Ed🔑 Key Insights from my conversation with Jaime:Transition from CMO to Consultant: After a distinguished career, Jaime felt the pull to start her own firm to amplify her impact across multiple institutions,

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39:49

How To Create Marketing Messages That Drive Action -...

Education Marketing Leader with Chris Rapozo ·

2024/05/02

This week's Education Marketing Leader podcast episode concludes our community college series hosted in honor of Community College Month.I'm excited to share my conversation with Jeff Ebbing, Director of Marketing and Communications at Southeastern Community College and former National Council for Marketing & Public Relations president.I first met Jeff at NCMPR's National Conference in Orlando last year and got to know him better during a fun run through the streets of Seattle at this year's

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42:44

How Social Media Marketing Can Help With Student...

Education Marketing Leader with Chris Rapozo ·

2024/04/25

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Maya Demishkevich, the Chief Marketing Officer at Carroll Community College. Maya shared groundbreaking strategies on how her team uses social media to help Carroll Community College retain its students.One of the insights shared were the five key pillars affecting student retention:💲 Financial Burden: Engaging content that informs students about scholarships, financial aid, and budget management

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33:17

How To Craft Memorable Messages For Your Institution...

Education Marketing Leader with Chris Rapozo ·

2024/04/18

In the latest episode of the Education Marketing Leader, I had the pleasure of interviewing Jason Houlihan, MBA, the Executive Director of Marketing and Events at Del Mar College. 🎓I heard Jason speak at the 2024 NCMPR National Conference in Seattle last month and was so inspired by his talk that I invited him on the show. 🎙We focused the episode on how to craft memorable marketing messages in higher education.Here are the key takeaways:𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐢𝐫𝐬𝐭Jason emphasizes the

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29:15

Getting Started with Student Influencer Marketing - A...

Education Marketing Leader with Chris Rapozo ·

2024/04/11

In the latest episode of the Education Marketing Leader podcast, Abby Humbel, Digital Marketing Manager at Hagerstown Community College, shared practical insights on implementing student influencer marketing. 💡Here's a breakdown of the episode:💠 Strategy IntroductionAbby explained the shift towards using student influencers to create authentic, relatable content that reflects real student experiences, aiming to connect with prospective students on a genuine level. 🤜 🤛💠 AdvantagesThe

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126 results

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