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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

31:15

Bonus #71: Marketing Advice Experts Should Ignore

Cubicle to CEO ·

2025/07/16

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠The most qualified expert doesn’t always get the client — the best communicator does. That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities. She’s the

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54:46

307. The Proposal Process Powering a $300K...

Cubicle to CEO ·

2025/07/14

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required. Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethinking the traditional sales process. Her white-glove VIP offer has served over 200 creatives and service providers, without a big team, ads or burnout

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49:07

306. A Viral Video Turned A $19 Offer Into A $10K...

Cubicle to CEO ·

2025/07/07

A $19 offer completely transformed her business model.While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in $10,000 in sales. But she didn’t stop there. Katelyn turned that single offer into a scalable revenue engine: building a funnel, layering in upsells,

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39:36

Bonus #70: How to Lead Across Different Personality...

Cubicle to CEO ·

2025/07/02

When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year. Enter Dr. Kristine Medyanik of Shattered Glass Leadership. Known for designing leadership experiences that spark real growth, Dr. K has coached leaders across industries and generations. In this episode, she shares the overlooked difference between managing performance and developing people, how personality

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57:23

305. From 1 Client to 200+ Weekly 1:1 Students:...

Cubicle to CEO ·

2025/06/30

She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients. With tiered

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48:00

304. How To Find Dream Clients In Non-Business Spaces...

Cubicle to CEO ·

2025/06/23

Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces.Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group. The secret? Intentional presence

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40:11

Bonus #69: Uncommon Ways to Use AI In Your Business...

Cubicle to CEO ·

2025/06/18

AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet. Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business. As the founder of She Leads AI, Anne has trained over 4,000 professionals — mostly women — to

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51:13

303. Inside the Free Summit with an 83% Opt-In Rate...

Cubicle to CEO ·

2025/06/16

What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue? In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time. With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of-

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35:56

Bonus #68: How To Protect Your Business Before,...

Cubicle to CEO ·

2025/06/11

Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends?Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception. Inside, she breaks down: How your state’s laws can directly impact what you walk away

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61:54

302. The Event Pricing Strategy That Made VIP the...

Cubicle to CEO ·

2025/06/09

How do you turn a passion-fueled event into a six-figure signature offer? Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp. Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket

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45:46

301. The Automated $130K/Quarter LinkedIn Client...

Cubicle to CEO ·

2025/06/02

Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead.As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it. After getting scammed by a lead gen agency and seeing minimal traction from organic posts,

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44:02

300. We’re Doing What?! See You in September

Cubicle to CEO ·

2025/05/26

Thank you for 300 (Monday) episodes of Cubicle to CEO! Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet! We won’t spoil the surprise, just hit play! And if you like what you hear… We’ll see you September 4th: https://cubicletoceo.co/bloomtogether Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠ Want to hear

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34:37

Bonus #67: What to Fix First When Your Business Isn’t...

Cubicle to CEO ·

2025/05/21

If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call.Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses. Inside

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60:29

299. Ditching One-and-Done Projects: How This $500K...

Cubicle to CEO ·

2025/05/19

Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients,

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58:39

298. 3 Types of Posts That Consistently Went Viral +...

Cubicle to CEO ·

2025/05/12

Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business.This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing. In

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37:30

Bonus #66: 3 Ways To Future-Proof Your Website With...

Cubicle to CEO ·

2025/05/07

Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead.👀 Spoiler: It’s not about keyword stuffing anymore. In this conversation, Laura shares: The #1 factor Google is prioritizing in rankings (hint: it’s not backlinks) Common website mistakes killing your rankings 3 ways to future-proof your website This episode is a must

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49:56

297. The Podcast Guesting To Private Podcast Pipeline...

Cubicle to CEO ·

2025/05/05

Natalie Koussa turned podcast listeners into over $45K in sales in 90 days—without a sales page or even editing her episodes. The secret? A trust-first visibility funnel that starts with guesting on other people’s podcasts and leads into a private podcast that sells her services on autopilot — and converts 60% faster than her usual sales cycle. In this case study, Natalie explains how she creates content to speak to two distinct buyer types, why skipping fancy intros and editing actually increased

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52:11

296. From Launch to 20K Users In Under 6 Months: How...

Cubicle to CEO ·

2025/04/28

What if making your product harder to access was the secret to increasing demand?That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months. As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves

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42:59

Bonus #65: Finding Your Higher Path Through Intuitive...

Cubicle to CEO ·

2025/04/23

As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business.In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you toward

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63:39

295. Selling Part of Her Business Led to a 376%...

Cubicle to CEO ·

2025/04/21

What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year. In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the

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425 results

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