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PODCAST

The Equine Business Podcast

Jenni Bush - The Equine Business Mentor

This podcast is for equestrian business owners who are done winging it and ready to lead. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with grounded strategy, mindset shifts, and real-world insight. Whether you"re raising your prices, hiring your first team member, or finally building a business that doesn’t depend on you to survive — this is the space that will challenge you, support you, and remind you that you don’t have to do it all alone.

business entrepreneurship

All Episodes

00:19:19

#197: 🧠 Overcoming Self-Doubt in Your Equine Business

The Equine Business Podcast ·

2024/10/16

In this episode of the Equine Business Podcast, Jenni Bush dives deep into the topic of self-doubt, a common struggle among equine business owners. She explores the roots of self-doubt, including comparisons and imposter syndrome, and offers practical strategies to overcome these feelings. Jenni emphasizes the importance of challenging limiting beliefs, building worthiness through positive self-talk, and creating an action plan to combat self-doubt. She encourages listeners to celebrate their wins,

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00:02:25

Trailer For The Equine Business Podcast

The Equine Business Podcast ·

2024/10/15

What is this Podcast About...

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00:14:51

#196 - Breakthrough not Break Even! Let's Chat Profit...

The Equine Business Podcast ·

2024/09/11

In this episode, Jenni Bush discusses the importance of breaking through and not just breaking even in business. She highlights how many business owners tend to mix business with pleasure and undervalue money, leading to a lack of profitability. Jenni emphasizes the need to understand and track the true costs of running a business, including hidden costs like time, energy, and missed opportunities. She also emphasizes the importance of profit margins and setting specific profit goals. Jenni

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00:10:14

#195: Back to It! Adapting to Changing Circumstances...

The Equine Business Podcast ·

2024/09/04

SummaryIn this episode, Jenni Bush discusses the importance of being intentional about building a work-life balance and prioritising your business. She shares her personal experience of dealing with a family emergency and how having systems and procedures in place helped her navigate through it. Jenni emphasises the need for support systems, financial safeguards, and flexibility in order to survive unexpected challenges in business. She also mentions upcoming topics on work-life balance, finding

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00:46:41

#194: Mindset Coaching & Business with Jenni...

The Equine Business Podcast ·

2024/03/27

In this conversation, Jenni Winter-Leach of Flying Changes Coaching discusses her business journey and the importance of mindset training. They highlight the potential dangers of mindset work if not done correctly and the need for consideration and support when working with people. They also discuss the impact of mindset coaching on both personal and professional aspects of life, including business success and personal growth. Jenni emphasizes the importance of seeking help and support, sharing her

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00:43:30

#193: A Can of Worms & Horse Business with Clare Wood...

The Equine Business Podcast ·

2024/03/20

In this episode, Jenni Bush interviews Clare from Efecs, who runs a faecal account worming business. Clare explains that her business involves looking at horse poo under a microscope to determine if they have worms and what treatment is needed. She emphasizes the importance of testing for worm counts before worming and highlights the issue of resistance to chemical wormers. Clare expresses concern about the future of worming and the potential risks to horses' health. She also discusses the

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01:06:28

192: Saddling up for Success with Bradley Whale of...

The Equine Business Podcast ·

2024/03/13

Bradley Whale, an osteopath and equestrian specialist, discusses his journey of designing a revolutionary saddle. Frustrated by the lack of innovation in the equestrian industry, Bradley set out to create a saddle that could be customized for both the horse and rider. He explains the challenges he faced in the saddle industry and the need for a leap forward in innovation. Bradley shares his holistic approach to saddle design, separating the needs of the horse and rider and addressing individual

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00:12:52

191: Come to the National Equine Show 2024 with Me!

The Equine Business Podcast ·

2024/03/08

March 2nd & 3rd I visited the National Equine Show at the NEC in Birmingham and got to chat with so many businesses!Louise at Silva Bed https://silvabed.co.uk/ Debra from the Mane Hub https://www.themanehub.co.uk/ Senga from All Steps Formation Riding https://allstepsformationriding.co.uk/ Jenni from Flying Changes Mindset Coaching https://www.flyingchangescoaching.co.uk/ Bex from the Wide Boot Company https://www.thewidebootcompany.com/ Helen Haraldsen https://www.helenharaldsen.co.uk/ Lisa

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00:45:32

190: Protecting Passion: Carmen Cummiskey on bringing...

The Equine Business Podcast ·

2024/03/06

In this episode of The Stable Business Podcast, Jenni Bush chats with Carmen Cummiskey, founder of FOMO Body Protectors. Carmen shares her inspiring journey of turning her passion for equestrian safety into a thriving business. They discuss the challenges and rewards of starting a business in the equestrian industry, the importance of prioritising both comfort and safety in rider equipment, and the innovative features of FOMO Body Protectors. Key Points: Carmen's background and inspiration for

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00:31:56

#189: Threads of Success: Boost Your Branding with...

The Equine Business Podcast ·

2024/02/28

Jenni Bush and Kathryn Bell discuss the importance of branded clothing for businesses, particularly in the equestrian industry. They cover topics such as the ease of ordering process, considerations for logo design, and the importance of simplicity and recognisability in branding. They also discuss choosing colors for branded clothing and offer tips for getting started with branding and logo design. The conversation concludes with the launch of the Equestrian Business Support Network Team Shop and

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00:32:49

#188: Getting Your Business Seen with Katy Wright of...

The Equine Business Podcast ·

2024/02/21

Katie Wright, founder of the Equestrian Business Awards and Equinect, discusses the importance of recognition and nominations in the equestrian industry. She shares her motivation for organizing the awards and the impact they have on businesses and professionals. Katie also explains the purpose of Equinect, a directory for equestrian professionals, and the importance of credentials and insurance in the industry. She emphasizes the need for support and collaboration within the equestrian community

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00:10:18

#187: Part 5: The Ultimate Guide To Shows & Events...

The Equine Business Podcast ·

2024/02/16

In this episode, Jenni Bush discusses what to do after a trade show to maintain the flow and maximize success. She emphasizes the importance of following up with leads promptly and reflecting on the event experience. Jenni also advises on storing and organizing event materials, identifying replacements, and maintaining a professional appearance. She highlights the value of utilizing social media and PR to keep the buzz alive after the show. Additionally, she emphasizes the need to analyze return on

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00:10:16

#186: Part 4:The Ultimate Guide To Shows & Events For...

The Equine Business Podcast ·

2024/02/15

SummaryIn this episode, Jenni Bush provides a checklist for trade shows and events for equine businesses. She covers pre-event planning, strategic planning, packing list, during the event, and after the event. Takeaways A checklist is essential for trade shows and events. Pre-event planning involves identifying ideal clients, calculating footfall, and determining event costs. Strategic planning includes marketing and promotion, stand design, and team briefing. The packing list should include

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00:10:59

#185: Part 3: The Ultimate Guide To Shows & Events...

The Equine Business Podcast ·

2024/02/14

In this episode, Jenni Bush shares 11 tips for having a successful trade show or event. She emphasizes the importance of allowing plenty of time for set up and being prepared. Creating an amazing show stand, bringing enough stock and marketing materials, and ensuring smooth payment systems are also crucial. Jenni advises practicing what to say and making it easy to collect leads. Generating buzz at the show, taking care of oneself, and leveraging the show to the fullest are additional tips. She

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00:41:54

#184: Part 2: The Ultimate Guide To Shows & Events...

The Equine Business Podcast ·

2024/02/13

This episode provides a comprehensive guide on how to plan and prepare for a show or event. It covers setting clear goals and objectives, collecting leads and increasing sales, leveraging the event and creating buzz, preparing marketing materials, following up after the event, stand design, keeping the stand clean and uncluttered, setting up and practicing in advance, engaging with visitors and choosing staff, and taking care of yourself. The episode concludes with an essential show

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00:20:39

183: Part 1: The Ultimate Guide To Shows & Events for...

The Equine Business Podcast ·

2024/02/12

Summary In this episode, Jenni Bush discusses the factors to consider when deciding whether to participate in a trade show. She emphasizes the importance of calculating both the immediate and long-term return on investment. Jenni also highlights the benefits of trade shows, such as networking opportunities and brand exposure. She provides insights into customer lifetime value and the significance of tracking marketing efforts. Finally, she shares a list of key questions to ask before committing to

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00:27:30

#182: Connect to Clients Through Your Copy with Gemma...

The Equine Business Podcast ·

2024/02/07

Summary In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference between copy and content writing, emphasizing the importance of writing persuasive and conversational copy. She provides tips for writing copy that connects with the audience, including using contractions and starting sentences with conjunctions. Gemma also shares insights on writing an effective about page and the benefits of joining her Copy Club. She

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00:29:22

#181: Fundamentals of Retail for Equine Business with...

The Equine Business Podcast ·

2024/01/31

In this episode, Sarah Giddings of the Stables Retail Consultancy shares her expertise in equestrian retail. She discusses the importance of retail fundamentals and tracking sales to improve profitability. Sarah also offers tips for trade shows and highlights the five fundamentals of equestrian retail. She reassures equestrian retailers that they are not alone and encourages them to seek support and guidance to grow their businesses. Find out more about Sarah at

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00:21:59

#180: Finding the Perfect Brand Ambassador or Rider...

The Equine Business Podcast ·

2024/01/24

In this episode, Jenni Bush interviews Katie, the founder of Riviera PR, about the essentials of finding the right brand ambassador or rider for a business. They discuss the importance of clear communication and setting expectations upfront, as well as the need for balance and fairness in the relationship. They also explore how to measure the return on investment and the key steps to take when bringing on a brand ambassador or rider. Katie shares her experience working with Jenni Bush and the

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00:08:54

#179: 3 Reasons Why You Should Re-look at Your...

The Equine Business Podcast ·

2024/01/17

In this episode, Jenni: ✨ Shares the importance of reevaluating your branding and messaging for the new year. ✨ Gives practical steps to align your brand and messaging with your current business goals. ✨ Provides questions to help you evaluate your branding and messaging. Book a FREE Canter to Clarity Coaching Call with Jenni here - Jenni Bush Coaching Call Find Jenni on Instagram at @equinebusinessassistant Join the Equestrian Business Support Network on Facebook here Visit Jenni's website

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226 results

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