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PODCAST

Marketer of the Month

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

business marketing

All Episodes

00:01:45

Snippet- Rollo Goldstaub, TikTok Global Head of...

Marketer of the Month ·

2025/11/20

🎯 Data isn’t just important, it’s everything.For Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, every decision in the sports sector must be backed by evidence, not opinion. 📊From using data-driven insights to shape partnerships like TikTok’s upcoming collaboration with DAZN for the Club World Cup 🏆 to recognizing early adopters who embrace new trends first, Rollo highlights how real growth belongs to those who act fast and back it with facts. ⚡TikTok’s research even shows one

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00:00:59

Snippet- Pavan Bachwal, Ericsson VP, Says Data Is a...

Marketer of the Month ·

2025/11/19

⚙️ Optimizing Data for Better ROI and Efficiency💡 Pavan Bachwal, VP and Head of Ericsson Financial Services at Ericsson, shares how data is a continuous journey of learning and improvement. His team constantly works to enhance how their APIs and features are used by customers, driving faster turnaround times and reducing the total cost of ownership.📊 By studying how customers interact with different capabilities, Pavan and his team focus on improving performance, cutting operational costs, and

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00:00:33

Snippet- Eric Tak, European Central Bank: Crypto...

Marketer of the Month ·

2025/11/18

Public + Private Innovation Will Shape the Future of PaymentsEric Tak, Head of Division, Digital Euro Product Proposition, European Central Bank, emphasized that while crypto isn’t likely to take off in everyday retail payments yet, the bigger picture lies in the collaboration between the public and private sectors.The Digital Euro will provide a secure, stable platform for basic payments, a foundation on top of which licensed financial institutions and fintech players can build new services, user

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00:00:41

Snippet: From Chat to Creation: Meeting Users Where...

Marketer of the Month ·

2025/11/14

🎥 From Chat to Creation: Meeting Users Where They Already Are- Samuel Beek, Chief Product Officer, VEEDWhen the ChatGPT Store launched, the team at VEED didn’t wait for perfect data or lengthy analysis. They built the bot as an experiment, something small, fast, and curious.And it took off.Constantly ranking in the top 10 ChatGPT apps, it proved that sometimes the smartest move isn’t over-optimizing, it’s shipping and seeing how real users respond.A seamless link from words → visuals.A reminder

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00:01:31

Snippet: Beyond Language Models: Why Reinforcement...

Marketer of the Month ·

2025/11/12

🧠 Beyond Language Models: Why Reinforcement Learning Still Matters: Martin Riedmiller, Research Scientist & Controls Team Lead, Google DeepMindWhile large language models have taken center stage with their incredible capabilities, Martin reminds us of something crucial: true intelligence isn’t just about processing existing data, it’s about learning from experience.Reinforcement Learning (RL) is the field that helps systems:🌱 Learn behavior from raw interaction with the world🤝 Adapt

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00:27:58

EPISODE 239- Inbox With Benefits: Yahoo's VP Business...

Marketer of the Month ·

2025/11/11

Harish Sarma is an accomplished executive with extensive experience spanning technology, sports, media & entertainment, built on a foundation in investment banking. As VP of Business Development and Partnerships at Yahoo Mail, he focuses on growing key metrics through strategic partnerships and business development. On The Menu:Yahoo Mail's revolutionary Catchup feature for inbox managementThe shift from TikTok to Yahoo Mail leadershipHow consumer behavior changed content consumption

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00:01:56

Snippet- According to Kamini Belday, Head of Global...

Marketer of the Month ·

2025/11/11

☁️ Hybrid Cloud + AI = The Future of Modern BankingAccording to Kamini Belday, Head of Global Payments, IBM Cloud, hybrid cloud isn’t just a tech upgrade; it’s a transformation strategy.It allows banks to leap from legacy monolithic systems into flexible, microservice-based architectures while still maintaining compliance and control.With a hybrid cloud, financial institutions can:✅ Leverage AI to deeply understand customer behavior🎯 Offer personalized product recommendations and experiences🔐

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00:01:14

Snippet- Marketing Will Evolve Into A Seamless...

Marketer of the Month ·

2025/11/10

🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About MeaningIgor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community

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00:01:21

Snippet: Scaling AI Isn’t About Luck, It Requires...

Marketer of the Month ·

2025/11/06

🚀 Driving Scalable AI AdoptionAccording to Hugo Hamad, now Head of AI/Gen AI Factory at AXA en France and former Director of AI at Decathlon, successfully scaling AI adoption isn’t about luck; it’s about building the right enablers. Drawing from his experience leading AI initiatives at Decathlon and now AXA en France, he highlights two crucial factors for success: Industrial Mindset & Products and Business Ambassadors.In short, the key to AI adoption lies in industrial execution and human

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00:00:57

Snippet: AI Caramba! CEO Matthew Blakemore Warns That...

Marketer of the Month ·

2025/11/05

🌍AI Regulation Needs a Global Standard Matthew Blakemore, CEO at AI Caramba!, raises an important concern about the imbalanced regulatory landscape in AI development. As the EU AI Act introduces stringent frameworks, many innovative businesses might choose to develop their tools in less regulated markets, taking advantage of greater flexibility before bringing those same tools to more restricted regions like the EU.Without a globally accepted regulatory standard, the future of AI ethics risks being

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00:00:51

Snippet: Money With Context: The Magic of Managing...

Marketer of the Month ·

2025/11/04

"Money with Context, The Magic of Managing Clients and Cash Together" For Oz Alon, Co-founder & CEO, HoneyBook, true business clarity begins when creatives manage clients and cash in one place. 💼💰At HoneyBook, this integration turns numbers into insight, giving service-based professionals a complete view of their business and the confidence to make smarter decisions.He describes every business as being built around the four C’s: Clients, Cash, Calendar, and Craft. While HoneyBook

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00:29:18

EPISODE 238- The Humans in the Loop: WPP's VP of...

Marketer of the Month ·

2025/11/03

Andy Hood is Vice President of Emerging Technologies at WPP, where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017. On The Menu:Why generative AI is transforming advertising and marketingThe role of human creativity in an AI-driven worldHow AI does

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00:01:31

Snippet: Smart Homes Have Evolved Into Connected...

Marketer of the Month ·

2025/10/31

🌐 "Building a Truly Interoperable Smart Home Future", Kai Hackbarth, Head of Product & Solutions, BoschThe smart home industry has evolved from isolated systems to collaborative ecosystems. For Kai Hackbarth, this marks a turning point, a step closer to seamless connectivity across all devices. 🔗He also highlights the growing role of energy management technologies in enabling devices at home to communicate intelligently. With Bosch IoT Edge services, the future of connected living is

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00:01:10

Snippet: In an Age of Constant Change, Sophie Heller,...

Marketer of the Month ·

2025/10/30

💬 “A Company Is a Living Body, Not a Machine” In an age of constant change, Sophie Heller, COO of BNP Paribas, believes that true leadership isn’t just about efficiency, it’s about empathy. 🧠💚She trained as a therapist to better understand human behavior, mental health, and how organizations function like living systems. To her, every company is like a body; when one part suffers, the whole reacts.Her insight is a timely reminder:👉 Fixing one problem in isolation can often create another.👉

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00:00:35

Snippet: Samuel Beek, Chief Product Officer at...

Marketer of the Month ·

2025/10/28

🎯 Turning Search Trends into Product Growth | The VEED WaySamuel Beek, Chief Product Officer at @veedstudio, reveals how the company’s explosive growth is powered by one simple strategy: connecting growth channels directly to product development.By analyzing what people are searching for on Google, like “how to generate a podcast,” VEED builds those exact tools into its platform. The result? Instant relevance, organic distribution, and products that meet real demand before anyone else does.This

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00:00:41

Snippet: Pavan Bachwal, VP & Head of Financial...

Marketer of the Month ·

2025/10/27

💡 Scaling Trust in the Financial EcosystemPavan Bachwal, VP & Head of Financial Services at Ericsson, shares how the company’s technology powers massive transaction volumes for customers across financial ecosystems.It all comes down to three pillars: Scalability. Stability. Security.By building platforms that combine these strengths, Ericsson is helping financial institutions not only handle complex operations but also unlock faster growth, improved efficiency, and smarter revenue models

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00:00:49

Snippet: Matthew Blakemore, CEO at AI Caramba!,...

Marketer of the Month ·

2025/10/24

⚖️ The EU AI Act’s Biggest Hurdle: Regulating AI That’s Already in UseMatthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act. While the framework does a strong job of classifying AI projects into risk categories, it faces a dilemma with tools that are already in widespread public use. Many existing systems, some of which likely fall into high-risk categories, have already been trained and adopted by millions. The question becomes: should they be withdrawn, despite

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00:27:04

EPISODE 237- The 46% Shift: TikTok's Global Head of...

Marketer of the Month ·

2025/10/16

Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok. Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering their next generation of fans.On The Menu:Data-Driven Sports Partnership Strategies at

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00:00:47

Snippet: Igor Mikhalev, Partner and Head of Emerging...

Marketer of the Month ·

2025/10/08

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it. He advocates for a balance where AI supports experimentation and exploration, enabling teams to dream bigger and envision possibilities beyond what the raw data suggests. AI becomes an innovation

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00:01:40

Snippet: Mareme Dieng, Partner at 500 Global and a...

Marketer of the Month ·

2025/10/07

Mareme on Green Innovation & Entrepreneurship CultureMareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, explains, “How do we let green ignite excitement in the world, even by itself?”She believes that culture plays a crucial role in shaping entrepreneurship:"In the U.S., young people are taught early to spot opportunities. It’s not just about building companies, it’s about recognizing why and how you build them."🌍✨ Supporting this culture is key to making

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