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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

0:00

How to Keep Your B2B Buyers From Shutting Down

C-Suite Sales & Marketing Perspectives ·

2025/04/25

Cliff Quicksell, Chief Executive Officer at QuicksellsSpeaks, offers a timely perspective on bridging the trust gap in B2B sales by focusing on authenticity, patience, and real human connection. In a landscape where buyers are more cautious and often delay interaction until late in the purchasing process, Cliff emphasizes the importance of engaging earlier through listening, learning, and delivering genuine value. His insights encourage a shift away from transactional selling and toward building

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0:00

Beyond the Product: Culture as a Competitive Advantage

C-Suite Sales & Marketing Perspectives ·

2025/04/25

Saverio Russo, Chief Operating Officer at Hemargroup, highlights the critical importance of company culture as a core competitive advantage, particularly within the demanding manufacturing sector. Drawing from his diverse background in engineering, startups, and blockchain, he emphasizes that a well-defined internal culture directly impacts operational efficiency and customer satisfaction. At Hemargroup, this approach is embedded in every facet of the business, ensuring that cultural values like

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28:54

What Makes for a Successful Startup Journey?

C-Suite Sales & Marketing Perspectives ·

2025/04/25

Daniel Rodriguez Miguel, Chief Growth Officer, Board Director and Co-Founder of The Luxembourg House of Web3, offers a comprehensive view of what it takes to build a successful startup, drawing from experience across diverse industries. He breaks down the key stages of growth, from identifying product-market fit to scaling through strong go-to-market strategies and fostering a culture of innovation. Daniel emphasizes that success isn't just about having a great idea, but about aligning market needs,

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32:08

The CX Roadmap: What Is It? Why Is It Important?

C-Suite Sales & Marketing Perspectives ·

2025/04/24

Oriol Guitart, Business Advisor and Marketing & Sales Strategist at Oriol Guitart Business Advisor, emphasizes that B2B companies can greatly benefit by adopting customer experience strategies commonly found in B2C markets. He advocates for a more seamless, customer-centric approach, highlighting the need for unified sales and marketing efforts to enhance go-to-market strategies. By leveraging digital transformation and understanding the customer journey, businesses can personalize experiences and

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32:08

CMO’s Point of View: Changing Our Own Paradigm for...

C-Suite Sales & Marketing Perspectives ·

2025/04/24

Valeria Sologoub, Chief Marketing Officer of Stealth Startup, explores the expanding role of Chief Marketing Officers, emphasizing their potential to shape long-term strategy and gain a respected voice at the executive level. She highlights how CMOs can redefine success by moving beyond traditional metrics and instead focusing on customer understanding, market foresight, and brand positioning to build lasting trust and influence within the organization.

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29:21

What Every CRO Needs to Know: The Growth Helix

C-Suite Sales & Marketing Perspectives ·

2025/04/23

Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helixes stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component.

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29:05

Why B2B Lead Nurturing Hasn’t Changed In The Last 10...

C-Suite Sales & Marketing Perspectives ·

2025/04/18

Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.

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32:40

How Your Sales North Star and Tech Stack Are Your Key...

C-Suite Sales & Marketing Perspectives ·

2025/04/16

Marc Gasser, Chief Customer Officer at CREATEQ and a seasoned entrepreneur behind more than ten ventures, offers a compelling perspective on aligning sales strategy with scalable business success. Grounded in his passion for innovation and change, Gasser underscores the importance of a clearly defined North Star, the strategic use of technology, and customer involvement in decision-making. His emphasis on simplicity and adaptability reflects the practical mindset needed to navigate today’s dynamic

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27:09

A Strong Reminder: Why We Need to Heavily Invest in...

C-Suite Sales & Marketing Perspectives ·

2025/04/16

Anna Albinsson, CEO of Gridly, underscores the pivotal role of content in accelerating global B2B growth and building digital trust. With a strong background in data analytics and SaaS, she presents a strategic approach that calls for tighter alignment across the C-suite—connecting sales, marketing, and product development to deliver customer-centric, impactful messaging. In an increasingly crowded digital environment, she stresses the importance of authenticity and thought leadership to break

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36:15

The Forgotten Power of the Brand

C-Suite Sales & Marketing Perspectives ·

2025/04/16

Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset in driving business success. With deep expertise in tech marketing, she explains that a strong brand builds trust, credibility, and directly fuels demand generation. Rather than viewing branding as detached from short-term objectives, Sarkar positions it as a core driver that influences purchasing decisions and contributes lasting value to the

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28:36

CMOs: How to Stop Burning Marketing Spend and Our...

C-Suite Sales & Marketing Perspectives ·

2025/04/15

Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals how empathy, active listening, and a strong brand foundation save budgets and teams from burnout. Through personal anecdotes and real-world insights, she underscores the need for human-centric marketing in a tech-driven environment.

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27:19

B2B Executives: How to Create a Unique Point of View...

C-Suite Sales & Marketing Perspectives ·

2025/04/12

Sabina Jasinska, Chief Marketing Officer of Team Internet, explores how a strong and distinct marketing perspective can set companies apart in a competitive landscape. Drawing from her own career journey, she shares how blending emotional resonance with data-driven insights—and embracing the evolving role of AI—can help shape impactful strategies that connect with modern B2B audiences and secure a seat at the executive table.

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31:29

The Missed Opportunity of Creating Content at Scale

C-Suite Sales & Marketing Perspectives ·

2025/04/12

Andy Stauffer, CEO and Founder of Proof Map discusses a paradigm shift in how companies can leverage content to build trust and scale their operations. Stauffer shares insights from his career, from his start as a founding account executive to his current role, emphasizing the importance of authentic customer engagement and the power of social proof in transforming B2B marketing strategies. The conversation dives deep into creating impactful content at scale and explores the often-overlooked

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33:22

Stop Chasing New Logos with an At-All-Costs Mentality

C-Suite Sales & Marketing Perspectives ·

2025/04/12

Jonathan Mentor, Founder & CEO of Successment, shares insights on “Revenue Science” and its role in scaling startups from $500,000 to $10 million in annual recurring revenue. He emphasizes that growth depends not just on branding, but on trust, aligned revenue operations, and strong customer relationships. His RevOps Science approach reframes go-to-market strategies by uniting marketing, sales, and product teams to drive recurring revenue from existing clients.

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27:40

Episode 176 – CMO Turnarounds: Addressing the...

C-Suite Sales & Marketing Perspectives ·

2025/04/09

Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach.

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26:18

Our Land-and-Expand Strategy Is Broken

C-Suite Sales & Marketing Perspectives ·

2025/04/08

Vidhya Srinivasan, Chief Product and Marketing Officer at Magnit, discusses how companies miss massive revenue gains by fixating on new customer logos. She emphasizes the urgency of building greater trust with existing clients to expand deals more efficiently. She pinpoints the role of collaboration across sales, marketing, and product in guiding the entire customer lifecycle. She invites leaders to rethink land-and-expand as a long-term growth engine.

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29:03

How Important Are People in Creating Unicorns?

C-Suite Sales & Marketing Perspectives ·

2025/04/07

Guillem Fiter, the CMO of Opti Digital, talks about the often-underestimated role of the people factor in creating unicorn companies. He discusses his transition from engineering to marketing, emphasizing how a solid people-centric culture is crucial for fostering exponential growth in organizations. Fiter also shared practical insights into fostering company culture, encouraging employee engagement, and the strategic role of marketing in building competitive advantages.

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30:07

How Do You Demonstrate B2B Value? A Challenge to...

C-Suite Sales & Marketing Perspectives ·

2025/04/07

Lina Tonk, the Chief Marketing Officer of Recurly, Lina Tonk, as they delve into the complexities of demonstrating B2B value. With her vast experience in marketing and sales, Tonk offers a distinctive perspective on aligning sales strategies and enhancing customer experiences by exploring the significance of customer-centric strategies, the vital role of intimate listening in differentiating brands, and how these elements contribute to delivering tangible value in the B2B landscape.

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30:40

Why B2B Companies Fail to Capitalize on Their Most...

C-Suite Sales & Marketing Perspectives ·

2025/03/03

Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging customer experience (CX) as a competitive advantage. With insights from her diverse background that spans PR, sales enablement, and broad marketing leadership, Aleassa discusses how CMOs can elevate their role within the C-suite by championing CX and building deeper customer relationships.

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26:42

What Does Creating Hypergrowth Look Like for Today’s...

C-Suite Sales & Marketing Perspectives ·

2025/02/25

Peggy Studer, CMO at Klaxoon, explores the complexities of driving sustainable hypergrowth in B2B. She shares insights on cultural nuances, marketing technologies, and the balance between short-term wins and long-term growth. She emphasizes product marketing, brand building, and data-driven strategies and highlights team dynamics, customer voice, and adaptability as key to success.

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116 results

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