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PODCAST

Book Marketing Simplified

Jenn Hanson-dePaula

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

business marketing

All Episodes

07:26

Things to Consider When Deciding to Traditionally...

Book Marketing Simplified ·

2022/09/23

Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book.Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.

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05:48

How to Grow an Author Newsletter

Book Marketing Simplified ·

2022/09/16

Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list.LinksBook Marketing BlueprintRead the transcript and episode notes at http://mixtusmedia.com/podcast/56

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06:10

Which Social Media Outlets Work Best for Authors

Book Marketing Simplified ·

2022/09/09

When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online. LinksInstagram Ideas BundleRead the transcript and episode notes at http://mixtusmedia.com/podcast/55

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05:39

How Authors Can Get Book Reviews

Book Marketing Simplified ·

2022/09/02

Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in. LinksThe Author CircleRead the episode notes and transcript at http://mixtusmedia.com/podcast/54

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05:52

Do Hashtags Still Work?

Book Marketing Simplified ·

2022/08/26

Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode. LinksBook Marketing Blueprint

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07:30

Three Things Authors Need to Start Their Newsletter

Book Marketing Simplified ·

2022/08/19

Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started. LinksThe Author Circle

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09:46

Are Paid Ads Worth It for Authors?

Book Marketing Simplified ·

2022/08/12

When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling. Read the episode notes at http://mixtusmedia.com/podcast/51

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12:13

How Authors Can Generate Content Ideas

Book Marketing Simplified ·

2022/07/22

Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content. Content Vault for Writers

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09:36

A Marketing Mindset That Authors Often Overlook

Book Marketing Simplified ·

2022/07/08

When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales. Read the show notes at http://mixtusmedia.com/podcast/49

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13:45

What Instagram Users Can Learn From TikTok

Book Marketing Simplified ·

2022/06/24

TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies.LinksThe Author Circle

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17:42

What to Do When Instagram Engagement Goes Down

Book Marketing Simplified ·

2022/06/10

Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results. Create more conversations in Stories. Use more keywords and specific hashtags. Double down on what IS working for you. Links

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12:41

Tips to Help Readers Find You on Social Media

Book Marketing Simplified ·

2022/05/27

One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform. Read the episode notes at http://mixtusmedia.com/podcast/46

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09:50

The Best Free Online Tools for Book Marketing

Book Marketing Simplified ·

2022/05/13

We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier.LinksCanva UnsplashBufferLaterGoogle DocsAirtable MailerLiteMailchimp"Newsletter Vs Blog Subscribers - What’s the Difference?""How Authors Can Start Their Newsletter"

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12:59

How to Increase Amazon Book Reviews

Book Marketing Simplified ·

2022/04/29

Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in. - Create a plan for getting reviews at launch - Continue to ask readers regularly for reviews- Add review prompts in your book - Do a Goodreads Giveaway

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17:25

How Authors Can Create a Book Marketing Strategy

Book Marketing Simplified ·

2022/04/15

A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book. LinksBook Marketing Blueprint

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10:05

Are Contest Giveaways a Good Social Media Growth...

Book Marketing Simplified ·

2022/04/01

Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions. LinksHow Authors Can Grow on Instagram Before the Book Is WrittenHow Authors Can Connect with BookTok and Bookstagram InfluencersHow Authors Can Grow On Instagram Without ReelsInstagram Posting Formula FREE Download

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18:06

Is Social Media Worth It for Marketing Your Book?

Book Marketing Simplified ·

2022/03/18

If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros and cons of using social media as part of your marketing strategy.LinksHow to Market Your Book Without Social MediaInstagram Posting Formula FREE DownloadPhoto byKarsten WinegeartonUnsplash

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13:55

One Instagram Tool Authors Can Use to Find Out What...

Book Marketing Simplified ·

2022/03/04

When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work.The importance of surveying your audienceHow to easily do this using InstagramHow to use this information for your marketing planLINKS:https://blog.hootsuite.com/instagram-statistics/

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12:09

How to Market a Book If You're an Introvert

Book Marketing Simplified ·

2022/02/18

Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert!Adjust your mindset - be positive!Talk to one person you know will want to hear from you - your ideal reader.Take it one step at a time.

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20:12

Newsletter Vs Blog Subscribers - What's the Difference?

Book Marketing Simplified ·

2022/02/04

Have you ever wondered, "What's the difference between subscribing to a blog and subscribing to a newsletter?" We know this can be confusing for some authors, so Jenn and Marcus differentiate between the two and give an overview of the pieces required to get your newsletter rolling.

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98 results

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