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PODCAST

The Ross Simmonds Show

Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.

business entrepreneurship

All Episodes

9:07

Things That Aren't Doing The Thing

The Ross Simmonds Show ·

2025/01/17

In today’s episode, we delve into the transformative concept of "doing the thing." This conversation emphasizes how taking deliberate action—not endless preparation or overthinking—is the ultimate catalyst for success. If you’ve ever felt stuck in a cycle of busy work or bogged down by the noise of daily distractions, this episode will inspire you to focus on what truly matters. We unpack strategies to break free from content fatigue, prioritize the essential, and make meaningful strides toward your

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17:35

Reflecting on 2024: Did My Predictions Come True?

The Ross Simmonds Show ·

2025/01/10

In this special recap episode, I look back at the ten big predictions I made for 2024—and rate how each one actually turned out. From continued tech layoffs to a surge in AI-driven content (and even a bold guess about a marketing conference with good food), I evaluate which predictions nailed it, which ones fizzled, and what surprised me the most. Tune in to hear the year-in-review of AI’s rise, the state of SaaS, Hollywood hits, and more!Episode Breakdown 1. Layoffs & Tech Restructuring How

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13:20

How To Set Marketing Goals For Reddit

The Ross Simmonds Show ·

2025/01/04

In this episode of Create Like the Greats, Ross talks about why having a strong online presence is so important for brands that want to grow and connect with their audience. One platform that’s becoming a big part of this is Reddit. With its many different communities or subreddits, Reddit gives brands a great way to connect with people in genuine and meaningful ways. This episode breaks down how to set clear goals on Reddit and use it to build your brand and grow your community.Key Takeaways and

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57:05

Unlocking the Power of Content Distribution

The Ross Simmonds Show ·

2024/12/27

In this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today’s digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offering fresh perspectives on how marketers can rethink their approach to content. Packed with actionable advice and real-world examples, this episode is

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16:38

The Right Thing to Focus On

The Ross Simmonds Show ·

2024/12/21

In this episode of Create Like the Greats, Ross shares his personal journey of learning to manage time, energy, and focus with intention. He explores six key areas that have shaped his approach to prioritizing what matters most, emphasizing that focus evolves with life’s changing seasons. Whether you’re 19 or 65, refining your focus is essential for meaningful growth and success.Key Takeaways and Insights: 1. Building Meaningful Relationships Meaningful relationships thrive on mutual support and

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11:38

Circle of Control vs. Circle of Concern

The Ross Simmonds Show ·

2024/12/13

In this episode of Create Like the Greats, Ross Simmonds dives into the transformative concept of the “Circle of Control vs. Circle of Concern.” In a world where being "too busy" often becomes a badge of honor, Ross challenges this mindset by exploring how the time we save from one distraction is often squandered on another. Drawing on Stephen Covey’s timeless framework from The 7 Habits of Highly Effective People, Ross provides actionable advice to help listeners identify what truly matters, focus

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21:38

How To Know What Is A Distraction vs. An Opportunity

The Ross Simmonds Show ·

2024/12/05

In this episode of Create Like the Greats, we take a deep dive into a common yet critical challenge: how to navigate an overwhelming world of to-dos, notifications, and endless demands, while separating true opportunities from distractions. This journal-style entry gives actionable advice and shares personal reflections on managing focus, setting boundaries, and leveraging self-awareness to achieve greatness.Key Takeaways and Insights: 1. Distractions vs. Opportunities Distractions divert you

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72:38

Tommy Walker on The State of Discontent

The Ross Simmonds Show ·

2024/11/29

In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of meaning in storytelling, and the ethical use of AI in content creation. Together, they discuss how marketers can adapt their strategies, embrace innovation,

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6:57

The Content Relay: How to Get More From Your Content

The Ross Simmonds Show ·

2024/11/22

In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strategically distributing material across various platforms, Ross outlines essential techniques for extending the reach and impact of your content in today’s

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18:55

What Reddit Metrics Should You Track? A Reddit...

The Ross Simmonds Show ·

2024/11/15

In this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that actually work, and the mistakes that brands often make when they step onto the platform. Ross lays out actionable steps to help marketers make an impact, from tracking engagement to building genuine relationships and delivering content that truly adds value. Whether you’re new to Reddit or looking to level up your approach, this episode is your guide to

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8:45

What Is A Content Marketing Remix A Deep Dive

The Ross Simmonds Show ·

2024/11/08

In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and examples, demonstrating how to creatively recycle content to keep it fresh and relevant. Key Takeaways and Insights: 1

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22:29

Unlocking Reddit for Digital Marketing Success

The Ross Simmonds Show ·

2024/10/31

In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will learn how to share valuable content authentically, foster discussions, and use Reddit's unique culture to boost visibility and drive engagement. Key

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15:04

SaaS + Media: Semrush Acquiring More SEO Blogs

The Ross Simmonds Show ·

2024/10/25

In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze the competitive edge gained through strategic acquisitions, particularly in the SaaS space, and the vital role SEO and

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37:17

Content Marketing Strategy for Boring Industries

The Ross Simmonds Show ·

2024/10/11

In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is packed with insights on influencer marketing, distribution tactics, and leveraging newsletters to tell a brand’s story

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20:35

The Intelligence Age [Thoughts]

The Ross Simmonds Show ·

2024/10/03

In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption and how those who take advantage of it now will have a significant edge in the future. Key Takeaways and

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50:43

Why Content Distribution Is Important in 2025

The Ross Simmonds Show ·

2024/09/26

In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path to entrepreneurship. He also dives into the concept of "Create Once, Distribute Forever," offering practical insights

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17:53

The One Book I've Given To Over 30 People Since...

The Ross Simmonds Show ·

2024/09/19

In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at scale. Ross also discusses how listening attentively, showing positivity, and making others feel valued can significantly

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23:59

28 Content Ideas For LinkedIn That You Can Steal

The Ross Simmonds Show ·

2024/09/12

In this episode of Create Like the Greats, Ross uncovers content ideas to help you elevate your LinkedIn strategy and drive meaningful engagement. From leveraging social media to celebrating key milestones and engaging influencers, Ross dives into practical tactics to optimize your content for maximum impact. Ross also explores personalized marketing tools, the power of building human connections, and how to debunk common misconceptions about content creation. Tune in to discover these actionable

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30:19

Fantasy Football Meets Business Strategy

The Ross Simmonds Show ·

2024/09/05

In this episode of Create Like the Greats, with the new Fantasy Football season upon us, Ross revisits an old episode about Fantasy Football and draws parallels between fantasy football strategies and business success. Ross explores how decision-making in the game mirrors the strategies used in the business world. He talks about building your dream team, managing high-performing talent, eliminating bias, and even smack talk—yes, you heard that right! Tune in to discover how lessons from fantasy

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38:51

Exploring Prompt Engineering in Marketing Strategy...

The Ross Simmonds Show ·

2024/08/29

In this special episode of Create Like the Greats, Ross is joined by Ethan Crump, a Senior Content Marketing Specialist at Foundation, to unveil the concept of prompt engineering and its significance in leveraging innovative tools like ChatGPT, Claude, and Perplexity. The conversation delves into how prompt engineering is shaping marketing strategies, exploring its growing influence in the field. Ross and Ethan also discuss the benefits, offering insights into various prompts that can be utilized to

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145 results

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