The Pitfalls Of Short-Termism & The Best Way To...
For many businesses, the temptation to piggyback off whatever is trending on social media is just too strong to pass up. Sure, it’s easy and lazy, but just think about the engagement, right? Surely, there’s nothing wrong with making folks laugh with a quickly put-together but clever post. London: Los Angeles, the award-winning branding agency from El Segundo, says that while this approach may yield quick results, it has an eroding effect on your brand in the long term. This “short-termism”
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