Why Playing It Safe with Branding Is Riskier Than You...
When a certain tone, color scheme, or tagline starts popping up within an industry, most businesses nowadays don’t even pause to question it; they just follow. The logic goes like this: if it’s working for everyone else, it must be the right move, correct? Agencies push trend decks, competitors lean into the same warm neutrals, the same minimalist copy, and soon, your brand starts to feel like it belongs. But that comfort is short-lived. “For mid-sized companies trying to gain ground, the
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