PODCAST

The Creative Penn Podcast For Writers

Joanna Penn

Writing Craft and Creative Business

arts books

All Episodes

1:02:17

How To Make Readers Laugh. Writing Humour With Dave...

The Creative Penn Podcast For Writers ·

2024/09/30

How can you bring laughter into your books regardless of genre? What are the challenges of writing a novel after an award-winning career as a comedy writer for TV and radio? Dave Cohen shares his lessons learned in this interview. In the intro, how to keep a career fresh over multiple books [Author Nation Podcast]; […]The post How To Make Readers Laugh. Writing Humour With Dave Cohen first appeared on The Creative Penn.

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1:08:33

Selling Books In Person At Live Events With Mark...

The Creative Penn Podcast For Writers ·

2024/09/23

How can you be successful at connecting with readers and selling books at live, in-person events? What are some practical tips as well as mindset shifts that can help you make the most of the opportunities? Mark Leslie Lefebvre shares his experience. In the intro, Beventi for author events, Reader survey results [Written Word Media]; […] The post Selling Books In Person At Live Events With Mark Lefebvre first appeared on The Creative Penn.

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57:58

Writing Horror And Selling Direct With David Viergutz

The Creative Penn Podcast For Writers ·

2024/09/02

How can you sell a fiction experience rather than just selling a story? How do our personal obsessions arise in our books, whatever the genre? David Viergutz shares his thoughts in this episode. In the intro, the best marketing investments for authors [Self Publishing Advice]; Abundance mindset for authors [KWL Podcast]; Written Word Media have […]The post Writing Horror And Selling Direct With David Viergutz first appeared on The Creative Penn.

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1:02:45

Author Mindset Tips And Publishing In Germany With AD...

The Creative Penn Podcast For Writers ·

2024/08/26

How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [Ink in Your Veins]; Author Nation schedule; Conde Nast signs a licensing deal with OpenAI [Hollywood Reporter]; […]The post Author Mindset Tips And Publishing In Germany With AD Wilk first appeared on The Creative Penn.

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1:01:31

Pivoting Genres And Writing Historical Fiction With...

The Creative Penn Podcast For Writers ·

2024/07/29

When is it time to leave an unsuccessful series behind and pivot into something new? What is the process of writing to market? Anna Sayburn Lane explores these topics and more. In the intro, help with Amazon KDP Account suspension [Kindlepreneur]; Selling direct to the EU? Thresholds coming in 2025; Some honest thoughts about the […]The post Pivoting Genres And Writing Historical Fiction With Anna Sayburn Lane first appeared on The Creative Penn.

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1:15:57

Writing Emotion With Roz Morris

The Creative Penn Podcast For Writers ·

2024/07/22

Why is writing emotion so important in our books, whatever the genre? How can we create an emotional connection between our readers and our characters? Roz Morris gives her tips in this episode. In the intro, how to get your indie book into schools [Self-Publishing Advice]; Did my bestselling book turn out to be a […]The post Writing Emotion With Roz Morris first appeared on The Creative Penn.

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1:06:14

Human-Centered Book Marketing With Dan Blank

The Creative Penn Podcast For Writers ·

2024/04/29

How can you connect to readers in a way that is sustainable for you and effective at selling books? How can you choose the best platform when there are so many options? Dan Blank gives his recommendations. In the intro, TikTok ban signed into law in the USA [The Verge]; No One Buys Books [Elle Griffin]; […]The post Human-Centered Book Marketing With Dan Blank first appeared on The Creative Penn.

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56:50

The Midlist Indie Author With T. Thorn Coyle

The Creative Penn Podcast For Writers ·

2024/04/22

How can you build a creative, sustainable career as a ‘mid-list' indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode. In the intro, BookVault bespoke printing options; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks […] The post The Midlist Indie Author With T. Thorn Coyle first appeared on The Creative Penn.

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1:07:00

Generative AI Impact On Creativity And Business In...

The Creative Penn Podcast For Writers ·

2024/04/15

What can authors learn from the adoption of AI into the music industry? What are some of the ways musicians are making money in the fractured creator economy? Tristra Newyear Yeager gives her thoughts in this interview. In the intro, Draft2Digital announced a retail distribution agreement with Fable [D2D]; Kobo launches a new color e-reader […]The post Generative AI Impact On Creativity And Business In the Music Industry With Tristra Newyear Yeager first appeared on The Creative Penn.

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1:07:17

Tips For Selling And Marketing Direct Using Meta Ads...

The Creative Penn Podcast For Writers ·

2024/03/25

What mindset shift do you need if you want to sell direct? How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. In the intro, how to sell more books at live events [BookBub]; Future of […]The post Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes first appeared on The Creative Penn.

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53:21

Review Of My 2023 Creative And Business Goals With...

The Creative Penn Podcast For Writers ·

2023/12/31

Another year ends, and once more, it's time to reflect on our creative goals. I hope you will take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. In the intro, 2023 […] The post Review Of My 2023 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

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43:05

The 15-Year Author Business Pivot With Joanna Penn

The Creative Penn Podcast For Writers ·

2023/12/18

In this episode, I reflect on 15 years of TheCreative Penn, and outline how I will reposition myself for the next 15 years of being an author entrepreneur. In the intro, We used to do that [Seth Godin]; Penguin Random House has acquired Hay House [Publishing Perspectives]; Business for Authors; Your Author Business Plan; OpenAI […] The post The 15-Year Author Business Pivot With Joanna Penn first appeared on The Creative Penn.

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1:21:05

How Generative AI Search Will Impact Book...

The Creative Penn Podcast For Writers ·

2023/12/11

How will changes to the way people search impact book discoverability? What can authors and publishers do to ensure their books are still found in the new form of generative AI search? While it's still early days for this technology, I share my thoughts in this article, with the hope that we can surf the […] The post How Generative AI Search Will Impact Book Discoverability In The Next Decade first appeared on The Creative Penn.

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59:33

Publishing A Cookery Photo Book With Jane Dixon-Smith

The Creative Penn Podcast For Writers ·

2023/12/04

Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book design, and publishing choices to make the best product possible? Jane Dixon-Smith shares her lessons learned from her first cookbook. In the intro, Brandon Sanderson's predictions about publishing [Daniel Greene]; Craig Mod talks about walking […] The post Publishing A Cookery Photo Book With Jane Dixon-Smith first appeared on The Creative Penn.

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1:10:38

Subscriptions And The Creator Economy With Michael Evans

The Creative Penn Podcast For Writers ·

2023/11/27

How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why is the future looking positive for authors in the creator economy? Michael Evans gives his thoughts. In the intro, marketing for multi-genre authors [Self Publishing Advice]; Same as Ever: Timeless lessons on risk, opportunity, and […] The post Subscriptions And The Creator Economy With Michael Evans first appeared on The Creative Penn.

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1:03:24

Starting A Second Career As An Author And Networking...

The Creative Penn Podcast For Writers ·

2023/11/20

How can you transition into being an author after a long-term career elsewhere? How can you adopt an attitude of service in order to build your network in an authentic manner? Patrick O'Donnell shares his tips. In the intro, Spotify subscribers in the US now have 15 hours of free audiobook listening [The Verge] — […] The post Starting A Second Career As An Author And Networking Tips With Patrick O’Donnell first appeared on The Creative Penn.

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1:05:54

The Mindset And Business Of Selling Books Direct With...

The Creative Penn Podcast For Writers ·

2023/11/13

How can you shift your mindset from catalog sales to selling direct? How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? Russell Nohelty gives his tips in this interview. In the intro, Top 10 tips for indie authors [Clare Lydon]; 10 […] The post The Mindset And Business Of Selling Books Direct With Russell Nohelty first appeared on The Creative Penn.

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1:01:29

Pinterest For Book Marketing With Trona Freeman

The Creative Penn Podcast For Writers ·

2023/11/06

How can using Pinterest more like a search engine help you sell more books? What are some of the ways to use Pinterest most effectively for book marketing? Trona Freeman gives her tips. In the intro, KDP announce an Invite-Only KDP Beta for Audiobooks; How to Double Down on Being Human: 5 Ways to Stand […] The post Pinterest For Book Marketing With Trona Freeman first appeared on The Creative Penn.

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59:07

Managing Your Author Business Over The Long Term With...

The Creative Penn Podcast For Writers ·

2023/10/30

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? Tracy Cooper-Posey gives her tips. In the intro, Authors Guild results [The Hotsheet]; more Promo Stacks with Written Word Media; Amazon's robot [BBC]; Amazon's generative image AI for products [Venture Beat]; Shutterstock's […] The post Managing Your Author Business Over The Long Term With Tracy Cooper-Posey first appeared on The Creative

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1:03:27

Stop Trying To Do Everything With Patricia McLinn

The Creative Penn Podcast For Writers ·

2023/10/23

How do you keep up with everything you need to do as your author business grows? How do you decide what to focus on as the industry changes — and you change, too? Patricia McLinn discusses her challenges with a big backlist of books and a mature indie author business. In the intro, Self-publishing's ongoing […] The post Stop Trying To Do Everything With Patricia McLinn first appeared on The Creative Penn.

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The Creative Penn Podcast For Writers

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