PODCAST

The Creative Penn Podcast For Writers

Joanna Penn

Writing Craft and Creative Business

arts books

All Episodes

1:05:26

Loki Is In Charge. How Authors Can Thrive In A Time...

The Creative Penn Podcast For Writers ·

2025/10/27

Why does the publishing industry feel more chaotic than ever, and what can writers do about it? How do you know if you're truly burned out or just creatively empty? When should successful authors start saying no instead of yes to every opportunity? Becca Syme shares her hard-won wisdom about navigating burnout, embracing unpredictability, and knowing what to quit (and what not to quit) in your writing career.The post Loki Is In Charge. How Authors Can Thrive In A Time Of Transition With Becca Syme

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1:10:02

Performance Tips For Authors, And Writing Climate...

The Creative Penn Podcast For Writers ·

2025/10/20

How can authors write about climate change without preaching? What happens when your publisher goes under just before your book launch? How do theatre skills translate to better dialogue, readings, and author events? With author and theater director Laura Baggaley. In the intro, Indie presses are in existential crisis [The Bookseller]; what to do when […]The post Performance Tips For Authors, And Writing Climate Fiction With Laura Baggaley first appeared on The Creative Penn.

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1:17:50

Brand Something Beautiful: How Authors Can Stand Out...

The Creative Penn Podcast For Writers ·

2025/10/13

How do you stand out as an author when thousands of books are published every day? What's the difference between having a logo and having a real brand that sells books? Is it possible to maintain your authentic voice while appealing to genre readers who seem more loyal to categories than authors? With Steve Brock […]The post Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock first appeared on The Creative Penn.

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57:43

Amazon Advertising For Books With Geoff Affleck

The Creative Penn Podcast For Writers ·

2025/09/29

Have you optimized the seven essential elements of your Amazon book page before you even consider marketing? Are you making the most of A+ content, and advertising with Amazon? Amazon Ads expert Geoff Affleck gives his tips. In the intro, potential TikTok US changes [BBC]; Special editions [Written Word Media]; Self-Publishing with Dale Kickstarter books; […]The post Amazon Advertising For Books With Geoff Affleck first appeared on The Creative Penn.

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1:12:27

Overcoming Procrastination With Colleen M. Story

The Creative Penn Podcast For Writers ·

2025/09/22

Are you truly procrastinating, or are you protecting yourself from uncomfortable emotions? What if the real reason you're not finishing your book has nothing to do with laziness or lack of motivation? Colleen Story explores the types of procrastination that keep writers stuck and how you can move past them into success. In the intro, […]The post Overcoming Procrastination With Colleen M. Story first appeared on The Creative Penn.

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1:08:00

Writing Short Stories, Publishing Collaboration, And...

The Creative Penn Podcast For Writers ·

2025/08/25

What if you could turn a monthly writing challenge into a successful book collaboration—all while recording the entire creative process as a podcast? What if hand-selling locally sells more books than online marketing? Clay Vermulm talks about his creative and business processes. In the intro, Spotify’s new ‘Follow Along’ Feature for some audiobooks [Publishing Perspectives]; […]The post Writing Short Stories, Publishing Collaboration, And Podcasting, With Clay Vermulm first appeared on The

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1:05:36

The Art And Business Of Literary Translation With...

The Creative Penn Podcast For Writers ·

2025/08/18

What happens when you fall in love with a book that deserves a wider audience but has never been translated into English? How do you navigate international copyright law, multiple publishers, and estate permissions when you have no translation experience? Dani James shares her journey from discovering a powerful Flemish memoir in her childhood home […]The post The Art And Business Of Literary Translation With Dani James first appeared on The Creative Penn.

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1:00:13

Writing And Directing Audio Drama And The Constant...

The Creative Penn Podcast For Writers ·

2025/07/28

How do you turn a big-budget TV show idea into an audio drama you can produce yourself? What does it take to create a 10-hour, 30-actor historical drama? And how can guerrilla marketing in airport bookstores help find your audience? Alison Haselden shares her experience of writing and directing Wicked Dames. In the intro, David […]The post Writing And Directing Audio Drama And The Constant Creator Mindset With Alison Haselden first appeared on The Creative Penn.

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56:43

Writing For Audio First With Jules Horne

The Creative Penn Podcast For Writers ·

2025/06/30

How is the rise of AI changing the world of audiobooks for authors and narrators? Can a synthetic voice ever capture the nuance of human performance, and what does it mean to write for the ear, not just the eye? Jules Horne talks about the seismic shifts in the audiobook industry and how you can […]The post Writing For Audio First With Jules Horne first appeared on The Creative Penn.

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55:52

Finding Your Voice, Writing Across Genre And Loving...

The Creative Penn Podcast For Writers ·

2025/06/16

How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of […]The post Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner first appeared on The Creative Penn.

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1:03:11

Music, Writing, And The Mind-Body Connection With...

The Creative Penn Podcast For Writers ·

2025/06/02

How can creativity be expressed in both writing and music? How can you improve your creativity by being more mindful of your physical body? How can you manage anxiety when speaking or performing? Jennifer Roig-Francoli gives her thoughts in this interview. In the intro, Taylor Swift buys back the rights to her first six albums […]The post Music, Writing, And The Mind-Body Connection With Jennifer Roig-Francoli first appeared on The Creative Penn.

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1:04:06

Embracing Change: How To Flux with April Rinne

The Creative Penn Podcast For Writers ·

2025/05/19

How can you embrace the process of change in life and author business, especially in an era of AI? How can you take control of what's possible and be more comfortable with uncertainty? How can you develop a career portfolio that future proofs you in changing times? April Rinne shares her insights into how we […]The post Embracing Change: How To Flux with April Rinne first appeared on The Creative Penn.

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59:40

See, Do, Repeat: The Practice of Creative...

The Creative Penn Podcast For Writers ·

2025/04/28

How can you implement ‘See, Do, Repeat' in your writing and author business? How can you embrace optimism as a creative entrepreneur and move past fear of judgment to publish your book? Dr Rebecca White shares her journey and tips. In the intro, Short form audio opportunities and tips [Self Publishing Advice]; Wiley's guidelines for […]The post See, Do, Repeat: The Practice of Creative Entrepreneurship With Dr Rebecca White first appeared on The Creative Penn.

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57:32

Ebook Sales, Subscriptions, Audiobooks And Book...

The Creative Penn Podcast For Writers ·

2025/04/14

What are the different ways you can distribute and monetise your ebooks and audiobooks through Kobo Writing Life? How can you market them more effectively and reach more readers? With Tara Cremin. In the intro, the potential impact of tariffs and what to do about it [Self Publishing Advice]; Pep talk for authors during chaotic […]The post Ebook Sales, Subscriptions, Audiobooks And Book Marketing With Tara Cremin From Kobo Writing Life first appeared on The Creative Penn.

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1:00:17

Writing Memoir From A Life In Film With Gretchen McGowan

The Creative Penn Podcast For Writers ·

2025/04/07

What’s the difference between telling a story on screen and on the page? How does indie film production overlap with indie publishing—and what can writers learn from the world of filmmaking? Why might a producer choose creative freedom over big studio deals, and what does that mean when it comes to book marketing? Gretchen McGowan […]The post Writing Memoir From A Life In Film With Gretchen McGowan first appeared on The Creative Penn.

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Writing As A Tool For Grief And Dealing With Change...

The Creative Penn Podcast For Writers ·

2025/03/17

How can writing help you through difficult times, whether that's a change you didn't anticipate or an experience of grief? How can you differentiate between writing for yourself vs. writing for publication? Karen Wyatt gives her tips. In the intro, Amazon opens up AI narration with Audible Virtual Voice on the KDP Dashboard [KDP Help]; […]The post Writing As A Tool For Grief And Dealing With Change With Karen Wyatt first appeared on The Creative Penn.

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59:52

Intuition, Journaling, And Overcoming Fear. The...

The Creative Penn Podcast For Writers ·

2025/03/10

How can you release more creativity into your writing — and your life? What are some practices to foster creativity in a time of change and overwhelm? Jacob Nordby gives his tips. In the intro, tips for spring cleaning as indie authors; Death Valley – A Thriller Kickstarter; Death Valley book trailer; Footprints Podcast – […] The post Intuition, Journaling, And Overcoming Fear. The Creative Cure With Jacob Nordby first appeared on The Creative Penn.

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59:07

The Happy Writer With Marissa Meyer

The Creative Penn Podcast For Writers ·

2025/02/17

How do you keep the happiness and joy in your writing practice, along with managing the business side of being an author? Marissa Meyer gives her tips. In the intro, How authors can price their books for profit [Self-Publishing with ALLi]; How to recover from author burnout [Self-Publishing Advice]; my Brooke and Daniel crime series […] The post The Happy Writer With Marissa Meyer first appeared on The Creative Penn.

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1:00:39

Writing And Selling Short Stories With Douglas Smith

The Creative Penn Podcast For Writers ·

2025/02/10

How can you use short stories to improve your writing craft across different genres? How can you make money from licensing your short stories in different ways? How do you structure a short story collection? Douglas Smith shares his tips. In the intro, S&S imprint says that authors no longer need to get blurbs for […]The post Writing And Selling Short Stories With Douglas Smith first appeared on The Creative Penn.

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57:05

Aristotle for Novelists, And A Strategy For Selling...

The Creative Penn Podcast For Writers ·

2025/02/03

Why is ‘story' more important than ‘writing'? How can you write characters that engage the reader? And how can you sell more books by connecting authentically? Douglas Vigliotti shares his tips. In the intro, Bookshop.org will start selling ebooks [TechCrunch]; LinkedIn for Book Promotion [ALLi]; The Money Making Expert, branding and marketing [DOAC]; 24 Assets – […]The post Aristotle for Novelists, And A Strategy For Selling More Books With Douglas Vigliotti first appeared on The Creative

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The Creative Penn Podcast For Writers

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