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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

58:23

The Art of Crafting Simple and Authentic Stories...

The Storytelling Lab ·

2025/02/17

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win it, then you stay with it and you evolve." — Rodes PhireIn this episode of The Storytelling Lab, Rodes Phire, an independent filmmaker, dives deep into her directorial debut film, Farewelling, and shares her insights on the challenges and triumphs of independent filmmaking.She emphasizes the significance of simplicity in storytelling, discussing her intentional

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25:25

The 6 Emotional Story Shapes that Science Found...

The Storytelling Lab ·

2025/02/10

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently" — Rain BennettIn this episode of The Storytelling Lab, Rain dives into the emotional arcs of stories, drawing from his experience as a filmmaker and author.He discusses the six emotional story shapes artificial intelligence identified through Project Gutenberg and emphasizes the universal nature of these patterns in storytelling.Through examples from

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25:31

Top 3 Screenwriting Lessons Learned from My First 3...

The Storytelling Lab ·

2024/12/23

"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot in the dark—one stab at it with your one idea—and it not work out, and learn anything valuable from that experience." - Rain BennettIn this episode of the Storytelling Lab podcast, Rain Bennett shares his personal journey as a storyteller and screenwriter, discussing the importance of consistency, character understanding, and professionalism in the

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52:54

Content Creation Secrets: How I Grew to One Million...

The Storytelling Lab ·

2024/12/16

"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That was my tribe." — David GriffithsIn this episode of The Storytelling Lab, host Rain Bennett sits down with David Griffiths, a successful content creator and musician, to delve into the power of authentic storytelling. David's journey was profoundly influenced by his father's guidance and his own pivotal moments, leading him to pursue his passion for music

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1:02:51

Banking Brand Confidence: Tactics to Build Trust, Add...

The Storytelling Lab ·

2024/12/09

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia SilvaIn this episode of The Storytelling Lab, branding expert Pia Silva shares her expertise on building authentic brand identities for small service-based businesses.Pia emphasizes the importance of crafting branding based on the genuine experiences of the client, rather than creating an artificial image.She challenges the traditional notion of the customer as the hero, advocating for

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59:45

Using Biometric Data to Create Visual Stories that...

The Storytelling Lab ·

2024/12/02

"All companies need chief storytellers. If you don't know where to find them, hire a former journalist." - Sarah HillIn this episode of The Storytelling Lab, Sarah Hill, the Chief Storyteller and CEO of Healium, shares her journey from journalism to entrepreneurship, highlighting the transformative power of immersive storytelling experiences. Sarah Hill's journey into immersive storytelling began as a television journalist, where she uncovered the power of sharing individuals' stories. Her deep

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22:11

Captivate Your Audience By Shifting the Scene...

The Storytelling Lab ·

2024/11/25

"Variation is the first key to keeping people engaged. Visual variation, tonal variation, variation in shots, variation in speed and pace and tempo, and all of that. When you become monotonous, you become boring. When your story becomes boring, people will tune out."In episode 176 of The Storytelling Lab, Rain delves into the art of storytelling, highlighting the crucial role of tension in captivating audiences. Drawing parallels to a roller coaster ride, Bennett emphasizes the necessity of changing

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29:56

The 3 Things Your “Our Story” Section Must Have (and...

The Storytelling Lab ·

2024/11/18

"Yes, it is about you, but it's always about you through the lens of your audience. So think about that as you're crafting the Our Story section." In this episode of The Storytelling Lab, host Rain Bennett delves into the critical role of storytelling in branding and marketing. Through a thorough analysis of various brand stories, including those of a bourbon company, coffee bean company, cooler company, cheese shop, farm, and waste management company, Rain highlights the significance of effectively

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51:58

Just Go Make It: Lessons on Bringing Your Story to...

The Storytelling Lab ·

2024/11/11

"I refuse to listen to the 'I need $25,000 to go make something.' You might need $25,000 to make that thing that you're talking about, but go make something else, you know?" - Luke BarnettIn this episode of The Storytelling Lab, filmmaker Luke Barnett shares valuable insights on the art of storytelling and the practicalities of bringing creative visions to life. He challenges the misconception that a significant budget is necessary to produce a short film, emphasizing the value of taking action and

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57:12

Hero's Journey vs Heroine's Labyrinth: Understanding...

The Storytelling Lab ·

2024/11/04

The labyrinth, while it may be a metaphor for sociocultural conflicts, the choices you have to make at home in your culture in order to succeed, which have consequences. While that works there, it also works as psychologically, because it's an inward journey." - Douglas BurtonGrowing up in the 80s, Douglas Burton was immersed in a world of iconic films that ignited his imagination. From Star Wars to Raiders of the Lost Ark, these stories captured his attention and left an indelible mark on his

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21:33

The Secret to Building Tension in MrBallen's...

The Storytelling Lab ·

2024/10/28

Tension is the driving force behind any good story. You need to do is understand that it is a constant ebb and flow of tension. You're increasing the tension and you're releasing the tension. That is the rhythm of storytelling. That's all storytelling is, is cause and effect. " - Rain BennettIn this episode of The Storytelling Lab podcast, Rain Bennett dives into the captivating storytelling techniques of YouTuber and storyteller John Allen, also known as "MrBallen" on YouTube and TikTok. Rain

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59:54

The Edenton Seven: Telling the True Story of a...

The Storytelling Lab ·

2024/10/21

"It was my moment in the universe to make this wrong a right, and I knew I had the skills to do it." - Betsy HesterBetsy Hester's journey into the world of true crime storytelling began during her 25-year teaching career, where she instilled in her students the importance of critical thinking and fact-based research. It was the haunting tale of the Little Rascals daycare scandal that deeply affected her and her husband, a criminal defense attorney, as they were young parents when the story first

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57:22

The Domino Framework: A Simple Structure for...

The Storytelling Lab ·

2024/10/14

"The next revolution in information won't be about knowledge. It will be about implementation, because we all know so much more than we're able to put into practice." - Jyoti GuptaraCurious about how a novelist and business storyteller found their way to a cutting-edge technology summit? Discover how this unexpected journey led to a groundbreaking intersection of creativity and AI. Jyoti Guptara, a published novelist known for fantasy thrillers, discovered the power of storytelling in business

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46:27

Embracing LinkedIn to Find Your Voice as a Brand...

The Storytelling Lab ·

2024/10/07

"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore." - Zainan OlanrewajuIf you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone!Are you constantly comparing yourself to others and feeling like you're not

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18:15

From Self-Talk to Self-Communication: Realigning Your...

The Storytelling Lab ·

2024/09/30

"Understanding and controlling the story that you tell yourself is the absolute most important story that you will tell. However, it is often the most overlooked and the most neglected story in your arsenal." - Rain BennettIf you're overwhelmed by the negative self-talk in your head, constantly comparing yourself to others and struggling to execute your goals, you are not alone! The battle with self-doubt and imposter syndrome can be exhausting, and it's time to find a better way to navigate these

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47:54

How Trust, Innovation, and Collaboration Shaped...

The Storytelling Lab ·

2024/09/23

"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently than what you think you heard." —Nelson FarrisIn this episode of The Storytelling Lab, Nelson Farris, the Chief Storyteller at Nike, shares his 50 years of experience and insights on effective storytelling, collaboration, and embracing change. With a background as an athlete and a liberal arts major,

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1:00:37

The Silver Bullet: Boiling Your Core Idea Down to One...

The Storytelling Lab ·

2024/09/16

"Persuasion is ultimately about convincing others that change is possible." —Neil GordonWant to captivate your audience with compelling storytelling and persuasive communication? You're about to discover a game-changing solution that will elevate your ability to engage and persuade. Are you ready to transform your communication game and leave a lasting impact? Let's dive in and unlock the power of persuasive storytelling.This episode's guest is Neil Gordon, a public speaking expert, author, and

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49:14

Rewriting the Stories from Our Past to Liberate Our...

The Storytelling Lab ·

2024/09/09

"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not valuable to anybody else, they're not really that valuable." —Jay AedoHave you found yourself questioning the impact of historical stories on your beliefs and spiritual growth, but unsure of where to start?If you're feeling hesitant to challenge the stories you've been told and rewrite your own narrative, then you are not alone! This episode's guest is

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24:35

How I Increased My Speaking Fee 400% by Creating a...

The Storytelling Lab ·

2024/09/05

"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going to help you convert sales every time."Do you ever feel like you're stuck in a negotiation, trying to get the best deal for your sales but ending up feeling frustrated? You may have been told to stick to your price, but deep down, you know it's not working. And you also don't want to miss out on a good gig.So you go back and forth with offers and

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1:01:30

How an Entertainment Experience is Bridging Divides...

The Storytelling Lab ·

2024/08/26

"The most important part of a conversation happens when you're not talking. You know what you believe. If you're talking to someone and you're constantly repeating what you already know, you're doing it wrong." — Riaz PatelHave you ever been told to just put yourself out there in order to overcome judgment and vulnerability, only to end up feeling more alone and disconnected? Today, we dive into the transformative power of authentic storytelling and entertainment to cultivate genuine connections and

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222 results

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