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PODCAST

Simplified Sparky Marketing

ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

business marketing

All Episodes

9:12

My EOFY tax f#$k up! | 77

Simplified Sparky Marketing ·

2025/06/22

EOFY is here, and I’m sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just change how you handle tax time. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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13:50

How I got my suspended Google Business Profile Back | 76

Simplified Sparky Marketing ·

2025/06/18

After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it reinstated, and what you need to know to avoid the same headache. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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9:04

Are your eggs in one basket? | 75

Simplified Sparky Marketing ·

2025/06/13

Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a short span. If you’re putting all your faith in just one builder or source, you need to hear this. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE...

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8:09

Cheap refer cheap! | 74

Simplified Sparky Marketing ·

2025/06/06

This week, I’m unpacking why starting out with mates’ rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one’s all about charging properly from day one and avoiding the trap of working for free. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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11:58

Google Business Profile Suspention Part II | 73

Simplified Sparky Marketing ·

2025/06/04

One month deep into a Google suspension—and it's been a ride. In this episode, I break down what’s happening behind the scenes and why your business listing is worth more than you think. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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10:28

The Simplified Sparky Marketing Mentorship | 72

Simplified Sparky Marketing ·

2025/05/31

The time has come. Many have asked. It's here. 1. Click This IG Link - https://www.instagram.com/_alan.collins/ 2. Send me a DM with the word 'Winner' Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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10:23

AI is too undercooked to trust for Electricians | 71

Simplified Sparky Marketing ·

2025/05/29

In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what’s working, what’s not, and how to use AI without getting burned. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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6:56

Smoking Hope! | 70

Simplified Sparky Marketing ·

2025/05/22

Sparkies - Sick of being sold the dream? 1 Million in profit and 10 staff in one year 🤥. 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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7:05

You’re not a charity - charge for warranty callbacks!...

Simplified Sparky Marketing ·

2025/05/15

Sick of eating costs for every warranty job for your electrical work? In this episode, I talk when to charge and when to wear it - and how to make warranty work profitable. Whether you're a sparkie or any hands-on tradie, this will change the way you handle call-backs. Tune in from the streets of Japan, ASMR and all. 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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11:08

I LOST 539 Google reviews for my electrical business...

Simplified Sparky Marketing ·

2025/05/08

Too many of you are building your electrical business on rented land — and Google just reminded me the hard way. 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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8:13

How a Greedy Mistake Cost Me an Electrical Goldmine | 67

Simplified Sparky Marketing ·

2025/04/28

How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates. Learn why short-term thinking kills long-term success and how protecting relationships is the smartest marketing move for any electrician serious about building a profitable business. 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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7:29

Discounts and D-Grade Clients. | 66

Simplified Sparky Marketing ·

2025/04/22

Cutting your Electrical quote by 20% might feel like a small move—but you’re actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you’re dropping your pants to win work, listen to this first. 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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8:19

Are You Marketing for Electricians or Leads? | 65

Simplified Sparky Marketing ·

2025/04/18

Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you’re doing it wrong. This one’s about shifting your mindset and making content that actually pulls in work—not just likes. 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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5:59

Plain Flyers? | 64

Simplified Sparky Marketing ·

2025/04/11

Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It’s simple, clever, and it’s working. Might be time to ditch the glossy brochures. 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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7:09

Frictionless Payments - Pass Card Fees! | 63

Simplified Sparky Marketing ·

2025/04/08

Electricians get paid quicker, and pass the card fees. Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options. - Servicem8 Sign Up Offer - Servicem8 Pay Setup 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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5:49

The three types of websites you need to know | 62

Simplified Sparky Marketing ·

2025/04/04

Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads. Squeeze page 👉🏼 Link HERE 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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5:26

We reflect our teachers | 61

Simplified Sparky Marketing ·

2025/04/01

Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a good way), speak your client's language, and win more jobs. 1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE 3. Join my FREE Skool community HERE

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5:24

Chasing Shiney Objects! | 60

Simplified Sparky Marketing ·

2025/03/26

Electricians! Stop chasing shiny objects! Whether it’s the latest software or some flashy AI gimmick, it’s easy to get caught up thinking it’s the magic fix for your business problems. The truth? It’s all bullshit. In this episode, I break down why doubling down on fundamentals and being lean with what you’ve got will always win over the next new thing. Listen in and get back to basics! 1. Follow on Instagram - HERE 2. The cheatcode to Attract, Convert and Retain Clients for Electrici...

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6:02

Should you Quote before you start? | 59

Simplified Sparky Marketing ·

2025/03/20

Electricians! Love a good backlash? Instagram Post - https://www.instagram.com/p/DHK-PsuSsuk/ 1. Follow on Instagram - HERE 2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE 3. Join my FREE Skool community HERE

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3:55

Website Speed is Killing Your Leads... | 57

Simplified Sparky Marketing ·

2025/03/16

Electricians! Your website speed is costing you leads. If it takes more than three seconds to load, people won’t wait—they’ll go elsewhere. In this episode, I break down why a slow website = lost business and how to test and fix it fast. 1. Follow on Instagram - HERE 2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE 3. Join my FREE Skool community HERE

en-au

118 results

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