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PODCAST

Simplified Sparky Marketing

ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

business marketing

All Episodes

11:37

People will make or break your business! | 116

Simplified Sparky Marketing ·

2026/01/08

Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business, mood, and drive comes down to who’s around you. Clients. Mates. Staff. One bad vibe and it all gets harder. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

11:08

How you make $2834 before breakfast | Systems | 115

Simplified Sparky Marketing ·

2026/01/03

Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

11:18

The poverty mindset keeping sparkies broke | 114

Simplified Sparky Marketing ·

2025/12/27

Cancelled jobs, and why work “comes and goes.” I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles. If your workload feels unpredictable, this episode will make a lot of sense. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

5:35

Kev the sparky has closed down! | 113

Simplified Sparky Marketing ·

2025/12/23

Why Kevin the Electrician has closed his electrical business... 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

14:00

A $200/hr NEWBIE is doing it better than you! | 112

Simplified Sparky Marketing ·

2025/12/18

Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, you're already losing. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

8:45

Staff loosing you work? What do do about it | 111

Simplified Sparky Marketing ·

2025/12/14

Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless about experience and quality control. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

6:54

Why Ai is making you look stupid! | 110

Simplified Sparky Marketing ·

2025/12/11

AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it’s making some electricians look lazy without even realising it. More importantly, I explain why real personality, real language, and human connection are about to matter more than ever for electrical businesses. 🚀 Rocket your electrical business

en-au

14:53

The Mentorship - Behind the sceens... | 109

Simplified Sparky Marketing ·

2025/12/05

Are you going to be in the same place this time next year or have a thriving electrical business? Join the waitlist 👉🏼 Link HERE 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

11:43

End of year stress relief | 108

Simplified Sparky Marketing ·

2025/12/05

December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects, and why honesty beats anxiety every time. If you’re a sparky stressing about the Christmas rush, capacity, clients and keeping your sanity, this will help you breathe and set better boundaries heading into the break. 🚀 Rocket your electrical

en-au

4:20

BONUS: WARNING American Express Users = December...

Simplified Sparky Marketing ·

2025/11/29

New Points: https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/ 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

5:04

Kids Don’t Buy, But They Make You Pay | 106

Simplified Sparky Marketing ·

2025/11/27

Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just marketing, it’s positioning. So if your marketing you electrical business in the wrong place… you’re cooked. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

10:55

You’re Not “Marketing”… You’re Donating Money | 105

Simplified Sparky Marketing ·

2025/11/21

I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, slapped my logo on a rally car, and watched other sparkies set up fancy market stalls hoping for leads. Some things look like marketing, but they’re really just expensive ego boosts. If you're a sparky trying to build a proper business engine, this one ...

en-au

8:07

Avoid your electrical business getting sued! | 104

Simplified Sparky Marketing ·

2025/11/14

In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your company overnight. I share real examples, mistakes I’ve seen (and nearly made myself), how to check if a name is safe, why trademarking is actually cheap, and how protecting your brand now can save your entire business later. 🚀 Rocket your electrical

en-au

57:16

Bonus: Unlocking electrical business potential | 103

Simplified Sparky Marketing ·

2025/11/12

Feature Episode: Inside Strip Back Podcast In this special feature, I join Steven and Keith from The Inside Strip Back Podcast — two Dublin electricians doing an incredible job highlighting stories from the trades. The journey from apprentice to business owner in Australia 🇦🇺Why looking professional means getting paid professionalThe importance of systems, pricing, and mindset in the tradesHow AI and automation are reshaping small trade businessesBuilding a business that runs — and sel...

en-au

7:41

Running on empty | 102

Simplified Sparky Marketing ·

2025/11/07

Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

9:32

The drink driver client | 101

Simplified Sparky Marketing ·

2025/11/04

Some clients your sparky business attract are like drink drivers — they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop attracting them, and fix your messaging before they waste your time. Insight: Stripped back podcast S8 E1 - Unlocking business potential with Alan Collins: 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

11:01

Incorrect cross promotion | 100

Simplified Sparky Marketing ·

2025/10/30

Electricians! Tagging other sparkies and brands won’t win you clients — it’ll lose them. Be selfish. Protect your brand. Promote you. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

7:44

Your life and business are a SYSTEM | 99

Simplified Sparky Marketing ·

2025/10/23

Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

7:01

Adapt or Die: How AI Is Changing the Way Customers...

Simplified Sparky Marketing ·

2025/10/18

Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

10:35

Why you attract the wrong clients II | 97

Simplified Sparky Marketing ·

2025/10/10

Electricians! This is a follow on from part one... I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months later, the place fell apart. This one’s about spotting red flags early, walking away from bad clients, and knowing your worth before someone else prices it for you. 🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

en-au

117 results

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