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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

48:25

Ep 390 - How Game Music Shapes the Player Experience...

Indie Game Movement - The podcast about the business... ·

2025/02/25

Game music isn’t just background noise—it’s a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game designer Tyler Mire shares how he crafts soundtracks that complement battle mechanics, amplify emotional moments, and make indie games stand out. Episode Shownotes Link:

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01:00:26

Ep 389 - The Power of Branding in Game Development...

Indie Game Movement - The podcast about the business... ·

2025/02/18

Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link:

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59:27

Ep 388 - Leveraging Resources and Validating Game...

Indie Game Movement - The podcast about the business... ·

2025/02/11

Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept. And

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55:11

Ep 387 - How Listening to Players Drives Successful...

Indie Game Movement - The podcast about the business... ·

2025/02/04

Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult. So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure

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51:17

Ep 386 - Collaborative Approaches to Game Marketing...

Indie Game Movement - The podcast about the business... ·

2025/01/28

Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market. Episode Shownotes Link:

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56:44

Ep 385 - Building Momentum For Your Studio Without...

Indie Game Movement - The podcast about the business... ·

2025/01/21

Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency! Episode Shownotes

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59:12

Ep 384 - Building Loyal Gaming Communities by...

Indie Game Movement - The podcast about the business... ·

2025/01/14

In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences by crafting customer reward systems that deliver results. Episode Shownotes Link:

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01:06:54

Ep 383 - Mastering Value Perception for Publishers...

Indie Game Movement - The podcast about the business... ·

2025/01/07

Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term revenue and player trust. Episode Shownotes Link:

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56:35

Ep 382 - Standing Out and Optimizing Game Marketing ...

Indie Game Movement - The podcast about the business... ·

2024/12/31

Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space. Episode Shownotes Link:

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01:00:42

Ep 381 - Leadership is a Skill: Building Stronger...

Indie Game Movement - The podcast about the business... ·

2024/12/24

Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects. In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and managing difficult conversations so all teams can thrive in this dynamic industry. Episode Shownotes Link:

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53:55

Ep 380 - How to Pitch Your Game and Thrive at...

Indie Game Movement - The podcast about the business... ·

2024/12/17

Pitching a game isn’t just about the idea or talking to partners like publishers, it’s about the delivery, timing, and knowing your audience. And properly executing a pitch in any context can be a daunting challenge. So today, we're going to dig deep into strategies for creating an impactful pitch. Whether it's capturing the attention of someone casually inquiring about your game to maximizing your presence at gaming events, we'll discuss how to create compelling pitches that can form meaningful

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45:53

Ep 379 - Tackling the Mobile Game Market with...

Indie Game Movement - The podcast about the business... ·

2024/12/10

The mobile game market has become more challenging than ever, with rising costs, increased competition, and ever-changing algorithms, with so much to tackle it can get pretty overwhelming. Thankfully, today we're going to dive deep into the current issues the market is facing to uncover secrets that can elevate user acquisition and increase momentum in one of the most challenging game markets out there. Episode Shownotes Link:

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53:49

Ep 378 - Positioning Your Indie Studio for Lasting...

Indie Game Movement - The podcast about the business... ·

2024/12/03

Every indie developer hopes their game will succeed, but building on that success takes smart planning well before that milestone is hit. In this episode, we'll explore practical strategies to help indie studios set strong foundations, position themselves for growth while attracting future opportunities and partnerships. So get ready as we share the tools to build up momentum now so your studio can thrive later. Episode Shownotes Link:

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32:19

Master Class WrapUp - Creating Irresistible Games Review

Indie Game Movement - The podcast about the business... ·

2024/11/28

As we wrap up the Master Class series, this bonus episode takes a deep dive into Patrick’s course on creating irresistible games. Andrew has gone through the entire course, to provide a complete overview with key takeaways, strengths, personal thoughts on areas for improvement, and insights into who would benefit from the course and why it’s a must for improving player engagement and building sustainable games. Please use the checkout link: Shownotes page:

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49:47

Ep 377 - Creating Irresistible Games Part 3: Game...

Indie Game Movement - The podcast about the business... ·

2024/11/26

Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback. If you’re looking for sustainable revenue strategies that keep players happy, this episode is a must-listen. Want to get more from this episode and take further action? Learn more about the

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55:09

Ep 376 - Creating Irresistible Games Part 2: The...

Indie Game Movement - The podcast about the business... ·

2024/11/21

Welcome to the Indie Game Movement masterclass series! Today, we’re diving into the importance of player engagement and how it's crucial for the success of indie games. Our guest shares their approach to creating games that captivate players, exploring key engagement elements, player motivations, and strategies to measure and adapt. If you want to learn how to foster meaningful connections with your players, this episode is for you. Want to get more from this episode and take further

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35:20

Ep 375 - Creating Irresistible Games Part 1:...

Indie Game Movement - The podcast about the business... ·

2024/11/19

Welcome to the Indie Game Movement masterclass series! In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate. Whether you're looking to improve engagement or refine your approach, this episode is packed with actionable advice to help you take your game to the next level! Want to get more from this episode and take further action? Learn more

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09:26

Special Announcement - Upcoming Master Class Series

Indie Game Movement - The podcast about the business... ·

2024/11/14

Just sharing a quick announcement about our upcoming Master Class Series. Listen to find out more!

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48:13

Ep 374 - Adapting Influencer Marketing Strategies for...

Indie Game Movement - The podcast about the business... ·

2024/11/12

The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up

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45:29

Ep 373 - Crafting Meaningful Narratives Through...

Indie Game Movement - The podcast about the business... ·

2024/11/05

Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driven games, we discuss how novel design strategies and mechanics can lead to more immersive and thought-provoking player experiences. Episode Shownotes

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