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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

20:36

Sarah Barrett, Managing Editor at Wine & Spirits Daily

Wharton Marketing Matters ·

2024/11/14

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Sarah Barrett, Managing Editor at Wine & Spirits Daily about wine & spirits sports partnerships. Hosted on Acast. See acast.com/privacy for more information.

en

30:58

Steve Caplan, Adjunct Instructor, USC Annenberg...

Wharton Marketing Matters ·

2024/11/07

Wharton's Barbara Kahn and Dr. Americus Reed speak with Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism, and founder of Message, a strategic communications and marketing firm about political ad spending, impact of influencers on the election, Trump's media plan, and more. Hosted on Acast. See acast.com/privacy for more information.

en

20:56

Paul Hiebert, Deputy Editor of Special Projects at...

Wharton Marketing Matters ·

2024/11/07

Wharton's Barbara Kahn and Dr. Americus Reed speak with Paul Hiebert, Deputy Editor of Special Projects at Adweek, about ad spending, ad shift to streaming, the impact of political ads, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:45

Jud Coplan, Vice President, Product Marketing, Airbnb

Wharton Marketing Matters ·

2024/10/31

Wharton's Barbara Kahn & Dr. Americus Reed speak with Jud Coplan, Vice President of Product Marketing at Airbnb about creative marketing, the Airbnb business model, app development, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:22

Neil Patel, Founder of NP Digital

Wharton Marketing Matters ·

2024/10/31

Wharton's Barbara Kahn & Dr. Americus Reed speak with Neil Patel, Founder of NP Digital about his background, digital marketing, Generative AI, search engine optimization, viral trends, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:37

Peter Adams, Senior Reporter at Marketing Dive

Wharton Marketing Matters ·

2024/10/24

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Senior Reporter at Marketing Dive about the Musinex ad campaign on Tinder, Milkbone's faux movie trailer campaign, and Walmart's holiday marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:31

Steven Silverstein, CEO of Spencer Gifts & Spirit...

Wharton Marketing Matters ·

2024/10/24

Wharton's Barbara Kahn & Dr. Americus Reed speak withSteven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores about their retail strategy, changing the look of their stores every year, how the benefit the area and retail space they occupy for the 3 months that the store is open, the Spirit Halloween inventory and logistics model, how they support the local communities, and more.. Hosted on Acast. See acast.com/privacy for more information.

en

21:51

Liz Dee, Co-President of Smarties Candy Company

Wharton Marketing Matters ·

2024/10/10

Wharton's Barbara Kahn and Dr. Americus Reed speak with Liz Dee, Co-President of Smarties Candy Company about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

31:16

Sam Bradley, Senior Reporter, Digiday

Wharton Marketing Matters ·

2024/10/10

Wharton's Barbara Kahn and Dr. Americus Reed speak with Sam Bradley, Senior Reporter at Digidayabout athlete influencers, NIL, the latest around the Nike brand, NFL advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

en

21:19

James Kuczynskiia, Creative Director of Brand &...

Wharton Marketing Matters ·

2024/10/03

Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingoabout their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising. Hosted on Acast. See acast.com/privacy for more information.

en

32:11

Meagan Loyst, the Founder & CEO of Gen Z VCs

Wharton Marketing Matters ·

2024/10/03

Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:23

James Wade, Senior Director of Marketing for Doritos

Wharton Marketing Matters ·

2024/09/26

Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:28

Erika Wheless, Marketing Reporter, AdAge

Wharton Marketing Matters ·

2024/09/26

Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:40

John Taite, EVP of Brand Partnerships, Made Music Studio

Wharton Marketing Matters ·

2024/09/12

Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more. Hosted on Acast. See acast.com/privacy for more information.

en

12:15

Sara Saunders, Chief Marketing Officer at Sazerac

Wharton Marketing Matters ·

2024/09/12

Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

en

19:59

Alyssa Meyers, Reporter for Marketing Brew

Wharton Marketing Matters ·

2024/09/12

Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brewabout brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA. Hosted on Acast. See acast.com/privacy for more information.

en

29:06

Ryan Joe, Adweek Editor-in-Chief

Wharton Marketing Matters ·

2024/08/29

Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit. Hosted on Acast. See acast.com/privacy for more information.

en

24:21

Stacey Andrade-Wells, CMO of Liquid I.V.

Wharton Marketing Matters ·

2024/08/29

Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more. Hosted on Acast. See acast.com/privacy for more information.

en

22:33

Jeanelle Teves, Chief Commercial Officer at Bugaboo

Wharton Marketing Matters ·

2024/08/22

Wharton's Barbara Kahn & Dr. Americus Reed speak withJeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more. Hosted on Acast. See acast.com/privacy for more information.

en

30:13

Daphne Howland, Senior Reporter, Retail Dive

Wharton Marketing Matters ·

2024/08/22

Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker. Hosted on Acast. See acast.com/privacy for more information.

en

284 results

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