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PODCAST

The Paper Fold

Evergreen Podcasts

Get your design fix in the stationery community"s only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

arts design

All Episodes

66:47

Rosanna Kvernmo of Shorthand

The Paper Fold ·

2022/06/21

Hold onto your undated planners everyone, Rosanna is here, and my, does she have a lot to spill! When I last checked in with her, pre-pandemic, the founder of this letterpress brand and Los Angeles shop had just lost her husband and co-founder Joel to brain cancer, leaving their 18-month-old daughter Judith behind as well. Our stationery community is such that we rallied around Rosanna from around the nation however we could, but it was Rosanna's fortitude and mindset that enabled her to

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43:15

Wendy Hind of Tiny Poetry Project

The Paper Fold ·

2022/05/23

We all know that a life lived in letters is a far richer one, but what about the letter itself? Former university vice president, professor, policy advisor, attorney and poet Wendy Hind tackled this question, and you may be surprised at the results. The mission of her Tiny Poetry Project is to give, not receive, so for her poems printed on plantable paper, being stationery is just one step in its circle of life. After being read and digested, each notecard or postcard can be planted to yield

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47:20

Bonnie of The Bonnie Marcus Collection

The Paper Fold ·

2022/04/25

Every last woman stationery maker you see today is building her brand upon the shoulders of the women who forged their paths before them — and the younger generation may not even know it. Bonnie Marcus has been a prominent figure in the stationery and gift industry for 20 years, counting celebrities like Cindy Crawford and Kathryn Heigl among her custom clientele and snagging the prestigious American Express “Make Mine a $Million Business” contest for women entrepreneurs. Yet it only appeared easy

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46:14

Michelle Angenent of 417 Press

The Paper Fold ·

2022/03/21

So, you think you can write a clever card, the kind that makes you laugh uncontrollably and that you just HAVE to send your friend, who will totally get it? Maybe you should think again — it's not nearly as easy as it looks. Just ask Michelle of 417 Press, who has been letterpressing her signature blend of wit and wisdom since 2015. The graphic designer first discovered letterpress while planning her own wedding — but soon realized she has a special affinity for one-liners. So, quicker than you

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49:04

Ken and Rachel of The Lobster Studio

The Paper Fold ·

2022/02/28

If you can make it in NYC, you can make it anywhere ... and that truism definitely applies to The Lobster Studio. This brand first came to life organically, as a hand-drawn, homemade Valentine from Ken Crossland to his wife Rachel Lauren James. It depicted the tails of the cats in their newly blended households forming a heart. That one card became a small collection, and in 2018, The Lobster Studio was officially born. Since then, the lifestyle range has grown slowly and organically alongside Ken's

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70:19

Leah and Grace of Tiny and Snail

The Paper Fold ·

2022/01/24

Like many stationery brands, Tiny and Snail is a family operation. Sisters Leah Nixon & Grace Nixon Peterson launched this brand in 2017, with both designing their initial 13-card signature collection, paint stroke by keystroke. But everything flipped upside down in an instant when Leah, AKA Tiny, was crushed under a telehandler at her day job, building homes for Habitat for Humanity. Leah's right leg was amputated and she is paralyzed from the armpits down. Out of this life-altering tragedy came

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52:15

Kate Murray of Quick Brown Fox Letterpress

The Paper Fold ·

2021/12/13

Letterpress is to stationery what couture is to clothes. In capable hands, this printing process, which literally took us out of the dark ages, transforms cotton paper into bespoke missives that effortlessly elevate whatever message they convey. But the craft requires a savvy blend of experience and instinct; it's said letterpress takes 10 minutes to learn, but a lifetime to master. Lovers of letterpress recognize its nuances much like wine or cheese aficanadoes approach the subject of their

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46:10

Lana Effron of Lana's Shop

The Paper Fold ·

2021/11/12

Every maker has a great backstory, but for Lana Effron of Lana's Shop, the juggle is real. For a decade now, this Colorado artist and mom has been creating paintings of "love and kindness" for her upscale stationery range. While capturing the sweeter side of life and the stillness of nature comes organically to her, finding a path to balance raising two very small children and running her home-based business was more involved. For Lana, learning to create in constant chaos, while simultaneously not

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61:28

Chelsea Shukov of Sugar Paper

The Paper Fold ·

2021/10/19

You probably didn't know it, but the letter-writing resource for the 21st century just dropped. Meet How to Write a Letter: Find the Right Words for Every Occasion, the newest entry in Penguin Random House's über-polished How To series. Co-author Chelsea Shukov visits The Paper Fold to show you how not to just add polish to your correspondence, but to truly and authentically connect with those you love with letters that truly reflect you. Since Chelsea and her Sugar Paper co-founder Jamie Grobecker

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60:12

Kate Smith of Kate Smith Co.

The Paper Fold ·

2021/09/23

Many of us talk for our dog, but for Kate Smith, voicing the thoughts of her French Bulldog Frank became the essence of her wildly popular From Frank range of greeting cards and gifts. She introduced it in 2012, and very quickly she had 11 licensing partnerships, including one with Recycled Greetings, who placed some cards in Target's vaunted card aisles, as well as a book deal. But Kate would learn that marrying your corporate brand to a living breathing creature can be difficult. So she reinvented

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67:16

Keli Spanier of Colette Paperie

The Paper Fold ·

2021/09/23

I often talk about makers who run their businesses with key support or partnerships with relatives, but for Keli Spanier of Colette Paperie, her Mom nurtured her business in a completely different way. While Keli was caring for her Mom as she was battling cancer, Keli saw the cards her Mom was receiving and realized she could do a lot better. Why send a sad card to a sad person? she wondered, and the seeds of Colette Paperie were planted. Later, Keli's inheritance from her Mom enabled her to leave

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67:46

Alice and Doris Lieu of ilootpaperie

The Paper Fold ·

2021/09/23

Stationery businesses are uniquely suited to the family operation. Over the years, I've become acquainted with brands comprised of mothers and daughters, husbands and wives, several generations, and, in the case of ilootpaperie, sisters. The lovely & talented design duo that is Alice and Doris Lieu launched their pun-a-rific brand in 2010, and these days you'll find this sister act living together and running their biz from their Pasadena, California, home studio, with key support provided by canine

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66:31

Victoria Venturi of Paper Epiphanies

The Paper Fold ·

2021/09/23

If you think you know stationery, stand the F back, because my guest today will turn all that on its ear. Victoria Venturi has been raising eyebrows since 2014, when Paper Epiphanies was born in 30 square feet of her LA apartment. At that time, people were shocked to see swear words exquisitely letterpressed onto greeting cards — but over time it became crystal clear that this publicist and aspiring comedienne innately understands the dynamic space where vulnerability, authenticity and humor

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65:33

Molly Hatch

The Paper Fold ·

2021/09/23

Chances are, you are already smitten with Molly Hatch's work, you may just not know it. Over the past decade or so, the charming wares of this prolific potter have graced over 500 home and gift items created exclusively for Anthropologie. As a result, her distinctive brand — defined by the tagline 'modern heirlooms with everyday charm' —has received star billing on an exquisite retail stage most makers only dream of. But for Molly, the daughter of a organic dairy farmer and a painter, that big break

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44:49

Erika Firm

The Paper Fold ·

2021/09/23

So, you've created an amazing product, but if you've ever wrestled with how to style it, you should have a quick word with my guest today. Erika Firm describes herself as an "artist, surface designer, graphic designer, brand builder, magazine hoarder, kitty squisher, wife, and mother," but that doesn't begin to scratch the broad scope of her experience and expertise. Erika's stationery range, Delphine, differentiated itself from the many other letterpressers at the time by approaching paper as not

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48:47

Lindsay Henry of Inklings Paperie

The Paper Fold ·

2021/09/23

Succeeding as a small stationery maker is not easy, but over the last eleven years or so, Lindsay Henry has definitely made it appear that way! She founded Inklings Paperie with the understanding that the bests moments in life happen offscreen, and her tactile, tangible keepsakes surprise and delight as they celebrate life with those we cherish. As such, you never know what unexpected element will appear on her cards: scratch-offs, secret decoders, confetti and even flowers that make opening every

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77:25

Sarah Sloboda of Heirloom General Store

The Paper Fold ·

2021/09/23

Creatives have traditionally been told to avoid working with animals and children, but apparently family photographer Sarah Sloboda never heard that! For over 25 years, she has been capturing moments and relationships and distilling them into photographs for posterity. Mary Ellen Mark described her work as "very joyous," but what goes into preserving these moments in film, and then distilling them into stationery? Sarah discusses everything from what makes one photograph more compelling or memorable

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45:51

Lucia Saisse of Lucy Loves Paper

The Paper Fold ·

2021/09/23

Lucia Saisse of Lucy Loves Paper is living the stationery version of the American dream. The Rio do Janeiro native opened her Etsy shop in 2013 after her corporate graphic design job went South. Lucia's first personalized offering was wedding invitations bearing the couple's faces, but it was her charming custom portraits that distinguished her talent for capturing likenesses on the sprawling site. This past holiday season, Etsy featured Lucy Loves Paper in its own commercials and emails, and it was

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70:55

Antiquaria’s Emma James & Bailey Rivera

The Paper Fold ·

2021/09/23

A brand doesn't always evolve in a straight line. Just ask Emma James and Bailey Rivera, co-founders of Antiquaria. Over the last decade or so, these two stationery It Girls have maneuvered their brand down a path that from the outside may have appeared somewhat circuitous — but each step was as carefully considered as the charming calligraphy curlicues that are a signature of this exquisite range. Thus the Antiquaria story includes chapters during which the duo generated a fantastic vintage

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41:49

Catherine Hildner of Kitty Meow Boutique

The Paper Fold ·

2021/09/23

Stationery is filled with makers who have taken a risk and started their own brands. Catherine Hildner launched Kitty Meow Boutique with the idea that every glam offering she puts out into the world, be it card, coaster or pencil, should make others feel special. Divided into witty and sweet offerings, the look is posh and the vibe is smart in every sense of the word. Unlike most makers, Catherine also sees her brand as a catalyst to help others take similar risks. Catherine offers various

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